The Unexpected Entrepreneur

Rebranding can completely change how you show up in your business and who you attract with your content which is why unique, personality filled brands are exactly what we specialize in here at Inkpot Creative®.  And to celebrate that, we have decided to run the Mid-Year Makeover Sale! For the next 5 people to book our full Rebrand Edit service, you'll get a fully customized brand and a 7-page webs...

Trying to figure out how to start getting photography clients in a new market without waiting months for opportunities to magically appear? In this video, we'll show you how to use strategic blogging to attract clients before you have any content from that location. Want to attract clients in a new city or break into a new market, but feel stuck because you don't have the content yet? In this vide...

In today's episode of The Unexpected Entrepreneur Podcast, we chat with our past client Rebecca about her experience rebranding The Maker's Playbook. With a platform helping ceramicists, potters, and all types of makers navigate the world of creating and selling their art, she knew who she wanted to attract and what she had to offer. But the brand just wasn't connecting in the way she wanted it to...

In today's episode, we chat with our past client, Corey, about her experience creating a new website earlier this year. We talk about the challenges she was facing before and how everything wasn't quite lining up. Now, since the new website has launched, not only has her site continued to draw in traffic, but she also has a place that she is totally confident sending her clients to and one that sh...

In today's episode of The Unexpected Entrepreneur Podcast, we are joined by our past client Isabel to talk all about her experience creating a new website with us. After DIYing her site for years, Izzy knew it was time to have a professional site created to help her stand out. Now, she has a site that she can confidently send clients to that not only looks great, but also has everything potential...

In today's episode of The Unexpected Entrepreneur Podcast, we are joined by our past client Mio to talk all about his rebrand experience. From having a brand that he had completely DIY'd to changing his name and creating a completely new brand presence, we talk about why he felt like now was the time and some of his favorite parts of the new brand!  About Mio: Mio Sison III is a luxury wedding pho...

In today's episode of The Unexpected Entrepreneur Podcast, we are joined by our past client Renee to talk all about her rebrand experience. We dive into how she knew it was the right time, how her new brand has become her North Star in her business, and the results she's seen with clients since launching.  About Renee: Renee Griffith is the founder of Renee Griffith Photo, a New England elopement...

In this episode of the Unexpected Entrepreneur Podcast, Jessie chats with our past client Jamie about her experience rebranding and what prompted the change.  After meticulously tracking analytics from all other parts of her business, the final piece Jamie realized she wasn't paying the same attention to...her brand and website. Tune in to hear how she felt going through the process as well as the...

In today's episode, we are excited to talk all about our upcoming summit, Forever is for Everyone! Inclusivity has always been at the forefront of our business and it's something that we are super passionate about. So, we put together a whole summit with experts in the wedding industry to help give you the tools and information to make your business and the wedding industry more inclusive and frie...

In this episode of the Unexpected Entrepreneur podcast, we talk about the common issue of receiving client inquiries that do not align with the desired work. We dive into the disconnect between the type of work you want to pursue and the branding that you are currently using that may not match where your business is.  Our Links:  +  Take our FREE quiz to find out what your photographer superpower...

In this episode of the Unexpected Entrepreneur podcast, we talk about the hidden costs of DIY blogging for photographers and creative entrepreneurs. While blogging can be done independently, it often consumes valuable time that could be better spent on client work or personal growth. We break down the extensive process of blogging, highlighting the time investment required and the potential financ...

In this episode of the Unexpected Entrepreneur podcast, we talk about the relationship between a your brand and your pricing strategy as a photographer. Booking clients at a higher price point isn't just about your photos. It's about the visual trust signals you have that communicate your value to potential clients. We dive into actionable things you can do to audit your brand to ensure that your...

In this episode of The Unexpected Entrepreneur Podcast, we chat with rebranding client Emily Dahuron about her experience with The Rebrand Edit. We dive into how she knew it was the right time to rebrand, what the rebrand has done for her business so far, and her favorite parts of the process.  About Emily:  Emily is a wedding photographer with a documentary heart and an editorial eye, there to ca...

If you want to know how to market your photography business in a way that grows month after month, not just for 24 hours, you need SEO. Let's dive into how it works. When it comes to photography business marketing, SEO is one of the smartest long-term strategies you can use. If you've ever wondered how to market your photography business or searched for marketing ideas for photography business, th...

In this episode of The Unexpected Entrepreneur Podcast, we dive into the difference between presence and visibility. Being present is important when it comes to your marketing strategy, but being visible is what is actually going to draw in those ideal clients. In this episode, we talk about how blogging can help you not only constantly have that presence online, but also make you more visible to...

In this episode of The Unexpected Entrepreneur Podcast, we dive into how we take a photographer's personality and turn it into a visual brand. Today, people aren't looking for someone to take nice photos, they want someone they can truly connect with. Your brand is the perfect place to start that connection and not only show off your style, but also your personality and even your values! Our Links...

In this episode of the Unexpected Entrepreneur podcast, we talk about how to approach your brand and website when you offer multiple different photography services. We dive into how to design a brand that clearly communicates this focus while still accommodating other services and what services you should highlight first depending on what your individual goals are.  Our Links:  +  Take our FREE qu...

In this episode of The Unexpected Entreprenuer Podcast, we talk about our 6-month rule when it comes to content ranking on Google. We go over why it is important to start writing posts now instead of waiting for next year and how seasonal content planning can help ensure that you have relevant content on your site when the different planning seasons hit.  Our Links:  +  Get 60 blog post ideas for...

In this week's episode of The Unexpected Entrepreneur Podcast, we dive into the biggest content planning mistake you might be making and how to overcome it. Having a strategy and content ideas is only half the battle when it comes to your blog. The other half is actually getting the content published. In this episode, we talk about pitfalls you may be running into when it comes to planning your co...

In this episode of the Unexpected Entrepreneur Podcast, we talk about the importance of rebranding for photographers, particularly as we approach the new year. We dive into common issues of misaligned branding, signs that indicate your brand may need a refresh, and what aligned branding looks like.  Our Links:  +  Take our FREE quiz to find out what your photographer superpower is & learn how to b...

In this episode of the Unexpected Entrepreneur podcast, Jessie dives into the advantages of blogging over social media for content marketing. We talk about while social media provides short-term engagement, blogging offers long-term visibility and organic traffic through SEO. We even show real-life examples of how consistent blogging can lead to increased website traffic and improved Google rankin...

In this episode of the Unexpected Entrepreneur podcast, Jessie speaks with Jen and Kayla from Weaver Films and Photography about their rebranding journey. They discuss the challenges they faced before rebranding, the importance of having a consistent brand identity, and how their new website has improved their client experience.  About Weaver Films & Photography: Jen and Kayla are the creative wif...

In this episode of The Unexpected Entrepreneur Podcast, we dive into what to post when you don't have any fresh sessions to blog about. Even when you feel like there is no new content to post, there are so many different educational topics that you can blog about. We dive into some of the best ways to continue posting valuable content on your blog, even if you don't have any new weddings or sessio...

In this episode of the Unexpected Entrepreneur podcast, we dives into the importance of maximizing your marketing strategy by repurposing long-form content into various short-form formats. We talk about why it's not about posting more, but rather making existing content work harder for you. By breaking down long-form content like blog posts into smaller, engaging social media posts, you can reach...

Struggling with how to choose your brand colors and create a color palette that truly fits your photography brand? In this episode, we share five key steps for choosing brand colors that not only match your photos but also reflect your personality and vibe. You'll learn how to choose your brand color palette with confidence, using color psychology to pick colors that evoke the right emotions for y...