The Unexpected Entrepreneur

In this episode of the Unexpected Entrepreneur podcast, Jessie dives into the differences between Instagram and blogging as marketing tools. We talk about the importance of consistency on Instagram for engagement, while highlighting the long-term benefits of blogging, such as SEO and sustained traffic.  Our Links:  +  Get 60 blog post ideas for photographers for FREE ! +  Apply for Back Pocket Blo...

In this episode of the Unexpected Entrepreneur podcast, we dive into importance of having a website that actively works for you, specifically through the use of blogging. We talk about how many photographers underutilize their websites, treating them merely as digital business cards instead of powerful marketing tools. When, by leveraging a blog, you can attract their ideal clients and generate le...

In this episode of the Unexpected Entrepreneur podcast, we chat with Alisha, a wedding photographer, about her blogging journey. Alisha shares her initial challenges with blogging, the importance of having control over her content, and the long-term benefits of SEO. We also dive into how blogging enhances client experience and the value of repurposing content across platforms.  About Alisha:  Im A...

In this episode of the Unexpected Entrepreneur podcast, Jessie discusses the evolving landscape of blogging in 2025, debunking myths and emphasizing the importance of creating valuable content. She highlights how blogs can attract organic traffic, the necessity of providing real information alongside visuals, and the significance of building trust with transparency.  Our Links:  +  Get 60 blog pos...

In this episode of the Unexpected Entrepreneur Podcast, we dive into some of the top reasons why your blog isn't actually bringing in clients. From randomly posting content to not including valuable information in the post, we break down some of the pitfalls you may be falling into and what you should do instead!  Our Links:  +  Get 60 blog post ideas for photographers for FREE ! +  Apply for Back...

In this episode of the Unexpected Entrepreneur podcast, Jessie and Meghan discuss the challenges of blogging for business owners, the importance of outsourcing tasks that drain energy, and the long-term benefits of creating evergreen content. We dive into how to Meghan's traffic built over time, the value of repurposing content for social media, and the significance of effective feedback in the wr...

In this episode of the Unexpected Entrepreneur podcast, Jessie and Katie discuss the transformative experience of rebranding Katie's photography business. We dive into the challenges faced during the rebranding process, the importance of personal connection in photography, and the impact of a well-designed website on client interactions.  About Katie:  Katie Lingan Creative is a photography studio...

In this episode of the Unexpected Entrepreneur podcast, Jessie and Nina Addeo discuss the nuances of organic social media marketing for wedding professionals. We dive into common pitfalls, the importance of authenticity, and strategies for effective content creation across various platforms. We also talk about the need to connect with ideal clients through personality-driven content, balancing aes...

In this episode of the Unexpected Entrepreneur podcast, Jessie and Adriana Maya discuss the journey of rebranding Adriana's photography business. We dive into Adriana's motivations behind the brand refresh, the challenges of DIY branding, and the importance of clear communication during the design process.  About Adriana:  Adriana Maya Photography is a wedding & elopement photographer based in Den...

In this episode of the Unexpected Entrepreneur podcast, we dive into the big question of is it too soon (or too late) to rebrand. We break down some of the signs that you may have, what a rebrand can actually do in your business and more!  Our Links:  +  Take our FREE quiz to find out what your photographer superpower is & learn how to bring it to the forefront of your brand. +  Apply to work with...

Think brand design is just a logo and some colors? Let's unpack what is included in a brand design—and why it could be the reason you're not booking dream clients yet. What is included in a brand design? In this episode, we're breaking down the key elements of a brand identity so you know exactly what to expect when investing in brand identity design. We'll cover the core branding elements—like lo...

In this episode of the Unexpected Entrepreneur podcast, KP discusses the importance of understanding what photography clients are searching for online. We dive into the need for strategic blogging that goes beyond simply showcasing portfolio pieces. KP covers everything from the significance of keyword research, client-first blogging strategies, and the common pitfalls photographers face in their...

In this episode of the Unexpected Entrepreneur podcast, Jessie and Bri Ellington discuss Bri's journey through rebranding her wedding photography business. Bri shares her experiences of feeling stagnant and disconnected from her previous brand, leading to a transformative rebranding process with Inkpot.  About Bri:  Wedding photog!! Wife&Mama, sourdough bread connoisseur, herbal tea queen and love...

Want a website that feels anything but basic? I'm spilling the secrets to creating a unique Showit design that keeps your dream clients engaged. Curious about what you can do on Showit to stand out? In this episode, Jessie from Inkpot Creative breaks down how to use Showit to create a unique Showit website—no code required. Learn five fun and functional features that keep people engaged on your we...

In this episode of the Unexpected Entrepreneur podcast, Jessie and Alora discuss the intricacies of pricing in the wedding photography business. Alora shares her journey from being a wedding photographer to a business strategist, and dives into the importance of recognizing when to raise prices and the mindset shifts necessary for confidence in pricing. We talk about everything from the common pit...

In this episode of the Unexpected Entrepreneur podcast, Kelly Loss shares her journey as a wedding photographer and therapist and her decision to rebrand her business. We dive into the importance of creating a connection with clients through her website and branding that goes beyond just having photos on her website.  About Kelly: Kelly Loss is documentary wedding, family and event photographer lo...

In this episode of the Unexpected Entrepreneur podcast, Jessie and Kim discuss Kim's journey as a wedding photographer and the challenges she faced leading to her decision to rebrand her business. We dive into the evolution of her brand, the importance of aligning her website with her current identity, and the personal growth that comes with navigating career changes.  About Kim:  Kim-Trang Blair...

In this episode of the Unexpected Entrepreneur podcast, Jessie dives into the Blog All-Stars program, designed to help creative entrepreneurs enhance their online visibility through effective blogging strategies. This is a program that focuses on creating sustainable, high-traffic blog posts that attract ideal clients while providing ongoing support and resources for a full year.    Learn more and...

Want to stand out with a website that truly reflects your brand? In this video, we're sharing expert photography website tips to help you design a site that attracts your dream clients. Learn how to create a photography website that showcases your unique photography style, enhances your photography branding, and makes a lasting impression. We'll cover everything from photography web design essenti...

In this episode of the Unexpected Entrepreneur podcast, Jessie and Sarah Gillis discuss the importance of authentic copywriting in wedding photography. We dive into common clichés found in wedding photography copy, the significance of establishing a unique brand voice, and how understanding buyer awareness can enhance client connections.  About Sara:  As a copywriter at What Sara Said, copy coach,...

In this episode of the Unexpected Entrepreneur podcast, Jessie and Katelyn dive into Katelyn's rebranding journey as a wedding and elopement photographer. We talk about the challenges she faced before the rebrand, the impact of the new brand on her confidence and client experience, and her favorite aspects of the rebranding process.  About Katelyn:  Katelyn Kyles is a Las Vegas wedding and elopeme...

In this episode of the Unexpected Entrepreneur podcast, Jessie chats with Cinthia Onines, an online business manager and system strategist, who shares her personal experience with cancer and how effective systems helped her maintain her business during a challenging time. Cinthia discusses the importance of having systems in place for emergencies, the key tools that supported her business, and the...

In this episode of the Unexpected Entrepreneur podcast, Sean Szitas, a wedding photographer from Asheville, North Carolina, shares his journey with blogging us and how it has transformed his business. He discusses the challenges he faced in starting a blog, the importance of SEO, and how blogging has helped him build stronger relationships with clients.  About Sean:  I currently live in Asheville...

In this episode of the Unexpected Entrepreneur podcast, Jessie and Tiffany Bastian discuss the critical aspects of bookkeeping and financial planning for creative entrepreneurs, particularly photographers. We dive into the importance of understanding one's financial reality, defining personal goals, and creating a financial plan that aligns with individual aspirations.  About Tiffany:  Tiffany Bas...

In this episode of The Unexpected Entrepreneur Podcast, Jessie and Luisa Alberto dive into the intricacies of financial health for business owners. We discuss the importance of cash flow, budgeting, and setting realistic financial goals.  About Luisa:  Luisa Alberto is the CEO of People First Finance, a women-led financial services agency that provides bookkeeping, tax planning and financial strat...