The Unexpected Entrepreneur

In this episode, KP discusses the transition from a freelancer mindset to a CEO mindset for photographers. The conversation emphasizes the importance of strategic branding in attracting high-quality clients and standing out in a saturated market.   Apply to work with us on your brand and website in The Rebrand Edit.     Our links: +  Best photography website platform for you quiz +  Take our FREE...

In this episode of the Unexpected Entrepreneur podcast, Kp discusses the critical role of a well-designed website in marketing a photography business, emphasizing that Instagram alone is insufficient for client acquisition. The conversation covers how to create a website that effectively converts visitors into clients, including strategies for homepage design, portfolio curation, and inquiry proce...

In this episode of the Unexpected Entrepreneur podcast, KP discusses the critical elements that can repel potential clients from a photography business. The conversation covers the importance of a unique brand identity, an engaging website experience, and effective SEO strategies. KP emphasizes that a cohesive brand and a well-optimized website are essential for attracting the right clients and en...

In this episode of the Unexpected Entrepreneur podcast, KP discusses the importance of a rebrand for photographers. She emphasizes that a strong brand acts as a silent salesperson, attracting the right clients and allowing photographers to confidently raise their prices. The conversation highlights the long-term benefits of investing in a cohesive brand identity and the streamlined process of rebr...

In this episode of the Unexpected Entrepreneur podcast, KP from Inkpot Creative discusses the importance of rebranding for photographers. She highlights how a strong brand can attract the right clients and repel those who are not a good fit. The conversation covers common issues with brand messaging, the significance of visuals, and the emotional connection that a well-crafted brand can create. KP...

In this episode of the Unexpected Entrepreneur podcast, Jessie and Rachel discuss the transformative journey of rebranding Rachel's wedding planning business. We dive into the importance of creating a professional online presence, the personal elements that make a brand unique, and the significance of providing a safe and welcoming space for queer couples in the wedding planning process. Rachel sh...

Is your photography website helping you book dream clients in 2025? If not, it's time to check off these photography website essentials! In this video, Jessie from Inkpot Creative® shares photography website tips to help you refine your photography branding, improve visual storytelling, and create a high-converting photography portfolio. Learn how to create a photography website that stands out, t...

Struggling to make your photography portfolio stand out? In this video, Jessie from Inkpot Creative shares photography portfolio tips to refine your work, attract dream clients, and showcase your best images.   If you've ever wondered what you need in your photography portfolio, this video breaks it down. Learn how to build a photography portfolio that reflects your best work, especially if you fo...

In this episode of the Unexpected Entrepreneur podcast, Jessie and Fran Rescigno delve into the intricacies of client experience. We talk about the importance of understanding the nature of client interactions, the role of automation in enhancing consistency, and how to infuse personality into client communications.    About Fran:    Fran is the founder of The Passions Collective, a Client Experie...

In this episode of the Unexpected Entrepreneurial Podcast, Jessie and Brayden Peterson discuss the transformative journey of rebranding Brayden's photography business, Brase Images. We dive into the challenges faced with their previous branding and website, the importance of authentic connections with clients, and the significant improvements seen after the rebrand.    About Brase Images:    Brayd...

In this episode, we break down the key differences in the Showit vs Squarespace debate, helping you decide on the best website platform for your needs. Whether you're looking for a Squarespace website with built-in features or a Showit website design with complete creative freedom, we cover it all. This Squarespace review and Showit review highlight important factors like design flexibility, blogg...

In this episode of the Unexpected Entrepreneur podcast, Jessie and Shannon dive deep into the world of email marketing, particularly for wedding professionals. Shannon shares her journey from being a burnt-out wedding photographer to discovering the power of email marketing, which transformed her business. We talk about the importance of building an email list, effective strategies for engaging cl...

In this episode of the Unexpected Entrepreneur podcast, Jessie chats with Jamie as she shares her journey blogging with Inkpot Creative®. We dive into the importance of SEO, personal storytelling, and how blog posts can serve as valuable resources for client engagement.    About Jamie:  A dedicated storyteller and trusted confidant, Jamie brings a rare combination of deep listening and masterful c...

Struggling to get eyes on your blog posts? You might be making one of these biggest blogging mistakes. In this episode, we dive into blogging tips for new bloggers and talk about why people aren't reading your blogs. Whether you're a beginner blogger or looking to avoid common blogging mistakes, this guide is for you. Learn how to blog as photographers and avoid the top blogging mistakes that can...

In this episode of the Unexpected Entrepreneur podcast, KP and Jessie talk with Kira La Forgia from The Paradigm about the complexities of hiring in small businesses. We talk about common misconceptions about hiring, the importance of understanding HR laws, and the emotional challenges of making the first hire.    About Kira:  With over a decade of experience in People Operations in the corporate...

Not sure how often you actually have to blog to see results as a photographer? We've got you covered! Jessie from Inkpot Creative® dives into everything you need to know about consistency, frequency, and how often you actually need to blog in this episode! Our links: +  Take our FREE quiz to find out what your photographer superpower is & learn how to bring it to the forefront of your brand. +  Ap...

In this episode of the Unexpected Entrepreneur podcast, Jessie and Sam discuss the importance of funnels for wedding professionals. We dive into what funnels are, why they matter, and how to effectively implement them in a wedding business.  About Sam:  Sam writes copy that converts for service providers like photographers, project managers like wedding planners, and more. Her expertise is in laun...

In this episode of The Unexpected Entrepreneur Podcast, we chat with blogging client Jenni (they/them) about their experience with Back Pocket Blogger and the change it has had on their business. From feeling like they were constantly posting on social media and gaining a following that wasn't quite the people they wanted to having dozens of their dream clients land right in their inbox, hear thei...

In this episode of The Unexpected Entrepreneur Podcast, we dive into our EXACT checklist we go through when crafting high-converting photography blog posts. From keyword research to outlining the post to hitting publish, learn the ins and outs of how to create posts that don't just sound great, but also work for you!  Our links: +  Take our FREE quiz to find out what your photographer superpower i...

In this episode of the Unexpected Entrepreneurial Podcast, Jessie and Rachel discuss the challenges of staying organized while running a business. Rachel shares her insights on managing overwhelm, the importance of having a single source of truth for all business tools, and the concept of CEO days dedicated to working on one's business. We also explore the balance between work and personal life, e...

In this episode of The Unexpected Entrepreneur Podcast, join KP and Jessie as we wrap up the 2024 year. Hear all about the clients we worked with, everything we did thorughout the year, our lessons learned, and what we are looking forward to in 2025!   Our links: +  Take our FREE quiz to find out what your photographer superpower is & learn how to bring it to the forefront of your brand. +  Apply...

In this episode of the Unexpected Entrepreneur podcast, Jessie and Delaney discuss the intricacies of brand messaging for photographers. They explore what brand messaging is, how to define it, and the importance of client feedback in shaping it.  About Delaney:  Delaney Rietveld is the word nerd behind Dark Roast Copy Co., where she helps entrepreneurs and personal brands craft website copy that s...

In this episode of the Unexpected Entrepreneur podcast, we talk about the significance of having a strong brand for photographers and how an outdated brand can hinder business growth. Then we dive into the Rebrand Edit service, designed to simplify the rebranding process, making it collaborative and tailored to your needs.    Our links: +  Take our FREE quiz to find out what your photographer supe...

In this episode of the Unexpected Entrepreneur podcast, Jessie and Brayden discuss the often confusing topics of business finances and taxes. Braden introduces his Unfuck Your Biz framework and we explore common mistakes made by new entrepreneurs, the importance of understanding compliance, and the nuances of hiring contractors versus employees.    About Braden:  Braden is a California licensed at...

In this episode of the Unexpected Entrepreneur podcast, we dive into the importance of having a unique photography website that reflects your personality and style. A bland website can make you forgettable and lose potential clients. We share actionable strategies for creating a standout website, including starting with brand personality, using storytelling, making booking easy, and infusing perso...