The Unexpected Entrepreneur

In this episode of the Unexpected Entrepreneur podcast, Jessie and Christine Wright dive into the importance of inclusive photography, particularly for couples who exist in larger bodies. Christine shares her personal experiences as a plus-size bride and how it has shaped her passion for capturing diverse couples in the wedding industry. We explore the challenges faced by larger couples in finding...

In this episode of the Unexpected Entrepreneur podcast, KP dives into how photographers can stand out in a saturated market by embracing their unique strengths, personal stories, and creative styles. From creating a memorable brand experience and marketing with confidence to attracting the right clients, the episode provides actionable steps for photographers to carve their own space in the indust...

In this episode of the Unexpected Entrepreneur podcast, Jessie and Maddie discuss the complexities of niching in business. Maddie shares her insights on niching, the importance of positioning and marketing, signs of outgrowing a niche, the benefits of a gradual transition, and the value of leveraging existing client relationships.    About Maddie:    Maddie Peschong is a branding photographer and...

In this episode of the Unexpected Entrepreneur podcast, we dive into the importance of branding and rebranding for photographers. Your branding goes beyond logos and websites; it encompasses the story and experience a photographer creates for their clients. Defining your identity and values as a photographer serves as the foundation for effective rebranding and can be the difference-maker in findi...

In this episode of the Unexpected Entrepreneur podcast, we sit down with Andrea Cakmar, a talented wedding photographer based in Southern Arizona, to talk about her transformative rebranding journey. Andrea shares what it was like to transition from a DIY website to a professionally designed brand and how her new website attracts more aligned clients.    About Andrea:   Andrea Cakmar Photo + Film...

In this episode, Jessie and Jocelyn talk about the importance of case studies for photographers. They highlight how case studies can help photographers attract their ideal clients, showcase their expertise, and differentiate themselves from the competition. Case studies go beyond traditional galleries and instead focus on specific situations, unique elements, and the photographer's process.    Abo...

In this episode of the Unexpected Entrepreneur podcast, KP talks about the significant shifts in client expectations within the photography industry. She emphasizes the importance of adapting branding to meet the evolving needs of modern clients who prioritize personalized experiences, authenticity, and strong values.    Our links: +  Grab your FREE ticket to the High-End Wedding Summit +  Take ou...

In this episode of The Unexpected Entrepreneur, we sit down with Kinsey Soderberg of Authentic AI to explore how solopreneurs can embrace AI tools without losing their brand's authenticity. Kinsey shares actionable tips on training AI to align with your voice, using it as a collaborative tool, and maintaining a human-first approach while leveraging AI to save time and boost productivity. About Kin...

In this episode of the Unexpected Entrepreneur podcast, Jessie and Olivia discuss Olivia's rebranding journey as a wedding and portrait photographer. They explore the challenges Olivia faced in establishing her brand, the importance of a strong online presence, and the transformations she experienced after the rebrand.    About Olivia:  Olivia is a wedding and portraiture photographer based in New...

In this episode of The Unexpected Entrepreneur, we're diving into the world of social media management and wedding content creation with Mimi from Wilder Social. Mimi shares insights on balancing authenticity and engagement on platforms like Instagram, adapting to algorithm changes, and the unique value of a wedding content creator. Whether you're a wedding vendor or a couple planning a special da...

In this episode, Jessie chats with Hannah from Boundless Copy about brand voice. We talk about what brand voice is and why it's important, how to discover and develop your brand voice, and how to use it effectively in your copywriting and messaging.    About Hanna:  Hanna Marcus is the Founder & Head Copy Gal behind Boundless Copy–a copywriting agency that specializes in helping biz owners use the...

In this episode of the Unexpected Entrepreneur podcast, Jessie and Aimee discuss the journey of rebranding Aimee's photography business, Please Don't Blink. We talk about the importance of unique branding in the crowded wedding photography market and the insights gained from the rebranding process. Aimee shares her newfound confidence in her brand and website, highlighting the significance of show...

In this episode of the Unexpected Entrepreneur podcast, Jessie and Samantha Eck dive into the often confusing world of bookkeeping and finances for entrepreneurs. Samantha, a seasoned bookkeeper, shares her insights on how to effectively manage finances, understand key metrics, and navigate the complexities of tax deductions.    About Samantha:  Samantha Eck is a bookkeeper for creatives and a coa...

Are you playing it too safe with your photography brand? In this episode, we explore why authenticity is key to a successful rebrand. We discuss the risks of generic branding, how to infuse more of you into your brand, and actionable steps to create a more aligned and effective presence. Our links: +  Grab your FREE ticket to the High-End Wedding Summit +  Take our FREE quiz to find out what your...

In this episode of The Unexpected Entrepreneur, Alexa Phillips from Bright Eyes Creative joins us to explore the evolving landscape of newsletters. We dive into the difference between newsletters and email marketing, why an owned audience is essential for business resilience, and how to strategically repurpose content from newsletters to social media. Alexa shares tips on creating meaningful, enga...

In this episode of the Unexpected Entrepreneur Podcast, we chat with adventure elopement photographer Stephanie Lamar about her rebranding experience with Inkpot Creative. She shares the pivotal moment when she realized her website no longer represented her vision and how a custom brand helped her stand out in a saturated market. Tune in to hear how this transformation has not only boosted her con...

In this episode of The Unexpected Entrepreneur Podcast, we chat with Kylee Boaman, a wedding and brand photographer, about her rebranding experience with Inkpot Creative. Kylee shares how her brand evolved from inconsistent visuals to a cohesive, recognizable identity that allows her to stand out in a competitive industry.  Kylee's Links:  +  Website +  Instagram + TikTok Our links: +  Take our FR...

In this episode of The Unexpected Entrepreneur Podcast, Jessie chats with Lauren Glynn about her three-step guide to prioritizing what matters in business. Learn how defining your "why," setting short-term goals, and developing supportive habits can streamline your path to success. Lauren also talks about overcoming the overwhelm of systems and how building habits instead of task lists can lead to...

In this episode of the Unexpected Entrepreneur, we explore how your website can build or break your reputation. From slow loading times to poor design and unclear messaging, we discuss common website mistakes that could be driving potential clients away. Tune in for tips on how to improve your photography website and make sure it's working in your favor. Our links: +  Grab your FREE ticket to the...

In this episode of The Unexpected Entrepreneur Podcast, we chat with Kendra, a portrait photographer who shares how her rebrand transformed her business. Learn how she went from feeling unsure about her website to confidently attracting clients through a new, tailored brand identity and improved SEO. About Kendra:  Kendra is a true to color portrait photographer who photographs families and events...

In this episode of the Unexpected Entrepreneur podcast, we're diving into why basic branding can hold photographers back and how to create a compelling, unique visual identity that stands out. We chat about the impact of a cohesive brand, the elements of strong branding, and how to make your photography brand work for you.  Our links: + Grab your FREE ticket to the High-End Wedding Summit +  Take...

In this episode of The Unexpected Entrepreneur, we chat with our past client Kendahl about her journey to rebranding her business as Light My Love Photo + Film. Kendahl shares why she knew it was time to rebrand, the challenges she faced with her previous website, and the transformations she's seen since launching her new brand.  About Kendahl:  Kendahl Belman is your photographer's favorite photo...

In this final episode of our blogging series, we dive deep into everything Back Pocket Blogger, our reimagined blogging service for photographers. We discuss the common challenges photographers face with blogging—like lack of time, inconsistency, and struggling to create posts that attract clients—and how Back Pocket Blogger is designed to solve these issues.  Our links: +  Get 60 blog post ideas...

In this episode of The Unexpected Entrepreneur Podcast, we chat with photographer Suzanne Fiore, who shares her journey of navigating branding challenges, building her website, and gaining clarity about her business. Suzanne talks about the transformation she experienced after rebranding with us and how SEO and a refreshed website have brought new clients her way.  About Suzanne:  Suzanne is the o...

In this episode of The Unexpected Entrepreneur Podcast Jessie chats with Jenn Bays, CEO of Success Beyond, to discuss her Balanced Trifecta: systems, boundaries, and support. Learn how these three pillars can help you create more freedom in your business and life, avoid burnout, and set yourself up for long-term success. About Jenn:  Introducing Jenn, the visionary CEO of Success Beyond and the vi...