The Unexpected Entrepreneur

Tune into this week's episode where we talk with copywriter Andrea Shah all about personality driven website copy and tips for writing it yourself.   Andrea Shah is a copywriter for wedding pros who want to tell a story about their work that resonates with ideal clients and frames their client experience. Her work combines buyer psychology, brand voice, SEO, and a lot of time spent scrolling throu...

In this week's episode, we talk about a few of the branding mistakes that you want to avoid in your business. We dive into creating your brand without strategy, not creating a full brand suite, not using your brand, and more!  Our links: +  Check out our resources page where you can find affiliate links for some of the tools we use in our business every day! + Looking to learn more about SEO and u...

Tune into this week's episode where we talk with brand photographer and coach Maddie Peschong all about brand photography and why it is key in your photography business.  Maddie Peschong is a branding photographer and coach who is obsessed with teaching creative entrepreneurs how to build a profitable business by being themselves. Through coaching, digital products, and personal branding photos, s...

In this week's episode, we are joined by Renée Dalo to talk all about how to refresh and reset in 2024. We dive into how to audit the past year, goal setting for the current year, and more!  Founder of Moxie Bright Events and host of Talk with Renée Dalo, Renée is a multi-passionate entrepreneur that infuses energy and purpose into everything she does. With 13 years of industry experience, she is...

In this week's episode, we talk about the key factors in developing your unique brand identity. We chat about:  Ideal clients Brand messaging  Brand voice  Brand visuals  Our links: +  Check out our resources page where you can find affiliate links for some of the tools we use in our business every day! + Looking to learn more about SEO and up your game? Join  Inkpot Creative Club  today where we...

In today's episode, we dive into ideal clients, what they are, how to figure out who they are, and why they are important for your business! Our links: +  Check out our resources page where you can find affiliate links for some of the tools we use in our business every day! + Looking to learn more about SEO and up your game? Join  Inkpot Creative Club  today where we have monthly masterclasses on...

In today's episode, we talk all about the power of branding and why it is important in your photography business. We touch on what your brand actually entails, crafting your brand identity, and how to actually use it in your marketing! Our links: +  Check out our resources page where you can find affiliate links for some of the tools we use in our business every day! + Looking to learn more about...

As the year comes to a close, we took a look back at our 2023 - the things we did, the things we learned, and the things we are excited for in 2024!   Our links: +  Check out our resources page where you can find affiliate links for some of the tools we use in our business every day! + Looking to learn more about SEO and up your game? Join  Inkpot Creative Club  today where we have monthly masterc...

In this episode we talk all about SEO for wedding pros and the first steps to take as you start to optimize your website and your blog. Plus how you can use your blog to help target a wider audience on Google!   Our links: +  Check out our resources page where you can find affiliate links for some of the tools we use in our business every day! + Looking to learn more about SEO and up your game? Jo...

In this episode, learn all about the importance of business stability and how a membership can help you achieve that with special guest expert, Annemie Tonken! Annemie (she/her/hers) has been a family photographer in Chapel Hill, NC since 2010, and is now an educator, speaker, and host of the top-rated This Can't Be That Hard podcast, where she shares business systems and strategies that help othe...

Showit is hands down our favorite website platform. From their user-friendly backend to the WordPress integration, to their support team, we have yet to use a platform that we love more than Showit. In today's episode, hear our top five reasons why we absolutely love Showit!    Our links: +  Check out our resources page where you can find affiliate links for some of the tools we use in our busines...

Not sure if your website is actually working for you? Tune into this week's episode to learn about 3 questions you can ask yourself to make sure that your website is actually converting for you!   Our links: +  Check out our resources page where you can find affiliate links for some of the tools we use in our business every day! + Looking to learn more about SEO and up your game? Join  Inkpot Crea...

With so many people in the online space, it can be hard to figure out how to stand out from the crowd. However, there are always ways you can separate yourself from other businesses.  In today's episode, learn about 5 different elements you can add to your site to transform it into a standout website! Our links: +  Check out our resources page where you can find affiliate links for some of the too...

Don't let your navigation be your downfall! Check out the 3 mistakes you are making in your website navigation that is making your site harder to navigate for your visitors!   Our links: +  Check out our resources page where you can find affiliate links for some of the tools we use in our business every day! + Looking to learn more about SEO and up your game? Join  Inkpot Creative Club  today wher...

Interested in what tools we use each and every day? Check out our updated list of our favorite business tools that we use each and every day! Our links: + Check out our resources page where you can find affiliate links for some of the tools we talked about! + Looking to learn more about SEO and up your game? Join  Inkpot Creative Club  today where we have monthly masterclasses on SEO topics, month...

Check out a few of our quick tips on how to improve your blog posts so they are better optmized and help drive more traffic to your site! Our links: + Looking to learn more about SEO and up your game? Join  Inkpot Creative Club  today where we have monthly masterclasses on SEO topics, monthly implementation calls where you can ask questions about anything SEO, and a Discord community filled with a...

Do you need to schedule your blog posts? Learn more about what this is and our thoughts on if you should schedule your blog posts or not!  Our links: + Looking to learn more about SEO and up your game? Join Inkpot Creative Club today where we have monthly masterclasses on SEO topics, monthly implementation calls where you can ask questions about anything SEO, and a Discord community filled with al...

In this episode, hear about Nora Neus' journey as a freelance writer and how you can pitch articles to publications as an entrepreneur.  Nora is a writer, journalist, and producer who has been freelancing since the beginning of 2023. Hear her story of how she transitioned from reporting for CNN to becoming a freelance writer and how you can pitch yourself as a freelance writer to publications as a...

SEO can 100% change your online creative business if you take the time to learn and implement. That's exactly what we are helping you do in our new monthly membership, the Inkpot Creative Club. Click here to learn more! Our links: +  Get 60 blog post ideas for photographers for FREE ! +  Take our FREE website quiz if you're not sure what platform is best for you . +  Sign up for Strategy Sunday ,...

While you may always SEO-optimize your website pages thinking if you get the "green light" in Yoast you'll be ranking... unfortunately, there's a lot more that goes into it. In today's episode, find out why you should stop relying on Yoast for SEO! It's official - we are starting an SEO membership! Join the waitlist today for the Inkpot Creative Club . Our links: +  Get 60 blog post ideas for phot...

It's official - we are starting a membership! Join the waitlist today for the Inkpot Creative Club . Our links: +  Get 60 blog post ideas for photographers for FREE ! +  Take our FREE website quiz if you're not sure what platform is best for you . +  Sign up for Strategy Sunday , our weekly email series that helps boundary-pushing creatives intentionally market to dreamy clients so easily it feels...

In this episode, hear about being multipassionate and Pinterest marketing with special guest Etinosa Uwa. Etinosa is a Pinterest Manager & Showit Website Designer. She creates stunning and profitable websites for online entrepreneurs and helps them increase their online visibility through Pinterest marketing. Feel free to send her a DM as she loves to chat with other online business owners 😊 Etin...

In this episode, we chat with special guest Kerry Walsh about sales! Kerry's links: Kerry's website Kerry's Instagram Our links: + Want to DIY your website?  Check out our Showit template shop . + Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google. + If your...

In this episode, we chat with special guest Georgia Kaye all about VIP days! Georgia's links: Georgia's website Georgia's Instagram Georgia's TikTok Georgia's FREE VIP Day for Designers Training Georgia's Designer Day Masterclass (we took this and HIGHLY recommend it!) Our links: + Want to DIY your website?  Check out our Showit template shop . + Explode your organic traffic through blogging! In j...

In this episode, we chat with special guest Laura Quintero all about astrology for biz owners! If you want to get your birth chart reading done, we highly recommend Laura's services. Check below for a special discount! Laura's links: Laura's Website Laura's Instagram Laura's Astrology Services (use code UNEXPECTED for 15% off your chart reading!) Our links: + Want to DIY your website?  Check out o...