The Unconventional RD Podcast

This week on the podcast, I'm talking with eating disorder dietitian and business coach Jennifer McGurk.   Jennifer currently runs two different businesses in the dietetic space: a group private practice that serves clients with eating disorders and a coaching business that helps healthcare professionals create successful, weight-inclusive practices.   Jennifer has been at this for over a decade n...

After years of blogging and teaching over 750 people SEO best practices in my SEO Made Simple course, I've found that newer bloggers (or experienced bloggers who are new to SEO) tend to make the same mistakes when creating content.  In fact, it's so ubiquitous, that I almost have a mental list of things I quickly check when giving feedback on posts in my office hour calls. I thought I'd take that...

This week, I'm chatting with one of my SEO Made Simple students. Klara Knezevic is a dietitian who co-owns a large, insurance-based group private practice in Maryland, but who has also added a blogging arm to her business - both for additional income via ad revenue and as a way to attract new clients to her private practice. Klara joined my course in early 2019, so she's been at this for about fou...

This week, we're celebrating 100 episodes of The Unconventional RD Podcast! And what better time than our 100th episode to get a little personal, right? In this episode, I'm taking you behind the scenes to share what a typical week looks like for me as I juggle motherhood, marriage, and entrepreneurship. I'm letting you in on my work schedule, my habits, my routine, and how I'm able to maintain a...

Do you find yourself getting stuck in analysis paralysis in your business, overthinking everything and delaying action until you feel like everything is "perfect"? If so, you're definitely not alone. However, I think you'll be inspired to start taking action - no matter how imperfect it may feel - after listening to this episode. As you'll see in this guest interview with Kristin Willard, messy ac...

Have you thought about expanding your business from traditional one-on-one work into online revenue streams, but you're feeling totally uncertain about where to start or what that journey might look like? Then this is the episode for you.   Today, I'm talking with pediatric dietitian Malina Malkani about how she became known as a children's nutrition expert in the online space. Malina published a...

Do you feel like your business is in a super competitive niche? Are tons of people putting out helpful content and you feel like you're always playing catch up? Or that you're never really the one being cutting-edge or innovative in your space? Today I'm going to review 5 ways to stay one step ahead so that you can stand out... ... no matter how many others are creating content around the same top...

Today we are joined by dietitian Amy Gorin, and we are talking all about the untapped potential of working with the media! And I say "untapped" because this is a really amazing area that you could specialize in, yet relatively few of us have even dipped our toes into this arena.   And spoiler alert: This type of work can be very lucrative. Amy earns over $200,000 per year as a media dietitian - li...

If you've been thinking about investing in my course, SEO Made Simple , you may have had a few reservations about the investment.  And yes, it is an investment! Enrollment in my course currently costs around $1k, which is a big step for a lot of people, especially if you're newer to business or the online space.  I do offer a payment plan to make it more affordable, but still, the bottom line inve...

When was the last time you REALLY took a look at how you're spending your time in your business? Do you have clarity on exactly WHERE your income is coming from? Do you know what tasks are actually growing your audience and bringing in leads? And once you have those leads, how are you effectively converting them into customers? I am 100% guilty of doing WAY TOO MUCH, thinking that I had to keep cr...

{2020 Replay} - Hope you enjoy! - - - - - - - - - - - - - - - - - - - - - - If you're brainstorming Black Friday or Cyber Monday sale ideas for your business, then this is the episode for you! We review  16 highly effective Black Friday sales tactics  that you can use to excite your audience and generate more sales.  Even if you don't have a product of your own yet, there are ideas for you in this...

September 2022 was a wild ride for Google updates!  Google essentially rolled out THREE updates in short succession. For today's podcast episode, I'm focusing in on the first update that Google rolled out - the Helpful Content Update.  We'll walk through the information that Google released about this update, including a list of questions to ask yourself to help determine whether or not the conten...

If you're still working a nine to five and are feeling super burnt out and ready to throw in the towel, this episode will probably really speak to you. Today, I'm chatting with Aaron Owens Mayhew, a former clinical dietitian who hit massive burnout, then quit her job to hike the PCT for several months.   She came out the other side with a brand new business idea: selling dietitian-created meal pla...

In this week's podcast episode, I'm doing something totally different. Instead of talking about my own experiences with blogging and online business or sharing some specific tips and tricks with you, today is going to be all about celebrating the successes of others. I'm sharing 5 stories of dietitians who are running successful blogs and online businesses, with the goal of highlighting some of th...

This week on the podcast, I'm chatting with Cindy Chou about her unconventional career journey from mechanical engineer to chef to dietitian and how she's in the process of building an online business that fuses together these different skill sets. Cindy shares her experience getting started with YouTube, food blogging, and how she has combined her passion for cooking and oncology nutrition to cre...

In this episode, I'm talking about a topic that comes up often in my students-only Facebook group: feeling like all the good keywords in your niche are taken, meaning they have already been written about by highly authoritative websites and are now super difficult. So you have no idea what you could possibly write about on your site and actually rank. You might be quick to blame it on the niche yo...

Curious to know what it's like to create a supplement line in your biz?   Ayla Barmmer, founder of FullWell, knows a thing or two about that. Ayla created a high-quality prenatal supplement line from scratch, and she sat down with me to chat about her experience. In this episode, Ayla shares:   What the big picture process is like for creating your own supplement Pros and cons of creating a produc...

This week on the podcast, I'm doing something totally new: I'm auditing a dietitian's website live on the podcast! In this episode, I'm sharing what this dietitian is doing well right now and what they can improve on in order to get more traffic from Google searches. And as a bonus, I'm recording the whole thing on video so you can see exactly what I'm talking about as I analyze this website.   Re...

This episode covers an important topic that doesn't come up often in entrepreneurial circles: taking parental leave while self-employed.   I sat down with Leanne Ray, freelance dietitian and new mom, to talk about how to make space for parental leave in your business so you can take time off without everything falling apart. We share tips about how to start planning for your leave, creative ways t...

Blogging can be a great way to earn money and grow your business online. But it's no walk-in-the-park or get-rich-quick scheme.   Blogging is hard work and a long-term game, and success isn't guaranteed. In fact, one out of every three bloggers never make a dime from their websites. In this episode, I'm talking about seven reasons why so many bloggers never make ANY money online.   Plus, I give yo...

This week on the podcast I'm sitting down with one of my first podcast guests, Katie Dodd, to talk about her journey from full-time employee to now full-time entrepreneur.   In this episode, Katie shares: How she made the difficult decision to leave her six-figure job to pursue entrepreneurship full-time   How she's making MORE money now as an entrepreneur than she did in her full-time job What it...

If you're considering rebranding your website but you're not sure where to start or how to navigate the process, this one's for you. Rebranding can be a wise choice for some businesses, but it's no easy feat. A website rebrand often involves a considerable amount of work and requires highly-specialized technical knowledge. In this episode, I walk you through the step by step process to ensure a su...

This week on the podcast I'm chatting with Laura Jean, an Australian dietitian on a mission to help health professionals build values-based businesses. Laura's here today to share with us: How to discover what your values are. How to tell if you're currently operating in alignment with those values. What to do if you're  not in alignment. How to start infusing your values more directly into your b...

If the point of SEO is to improve your rankings on Google, but you're already ranking in the #1 spot when people Google your biz…then why bother with SEO? I mean, is it even necessary? In this episode, I answer this burning question and explain why ranking #1 for your name or your brand name is actually not really helping you.   Plus, I talk about the paradigm shifts that you have to make in order...

Ever wonder how people find your website via Google? What are people typing into the search bar to find your website? What specific words or phrases are directing people to YOUR website amongst the billions of others on the worldwide web?   In this mini episode, I'm explaining how to figure out what your website is ranking for right now, or what your website shows up for in the Google search resul...