The Unconventional RD Podcast

Are you wasting precious time doing things for your online business that could be done for you? Listen up, online business owners and bloggers: it's time to stop doing things manually and start automating (if you want to save time and make your life easier, that is). In this episode, I'm sharing 10 automations you can set up that will save you serious time and effort so you can focus on the more i...

Are YOU the bottleneck in your own business? Does writing blog posts always get pushed to the bottom of your to-do list? Do you feel like someone else could create content much more efficiently for you? Or do you ever wonder whether there are some tricks or processes you could use to speed up your writing flow? In this episode, I'm sharing 5 ways you can outsource or speed up your writing process...

Do you ever wonder how some people seem to have so many cool opportunities fall into their lap?   Have a feeling that networking might have something to do with it, but you're not quite sure what it really means to "network"?   Today I'm chatting with dietitian Su-Nui Escobar about the power of networking for creating new opportunities for yourself.   Su-Nui shares her definition of what networkin...

If you've ever had a business idea, but are a little apprehensive about dipping your toes into a new space or being a leader in your niche, then this episode is a must-listen for you. I'm chatting with Rosie Mensah, dietitian, community builder, and food activist. Rosie is the founder of an online course called CEDAR, which stands for Culture, Equity, Diversity, and Race. It's an action-oriented c...

Have you ever thought about selling your blog or online business?   Or maybe you've even considered BUYING a digital asset from someone else, but you're kind of uncertain about how it all works.   Well this week on the podcast, I'm chatting with Greg Elfrink, head of marketing at Empire Flippers - an online marketplace where people can buy and sell their websites.   Greg has TONS of helpful inform...

What's next in the world of digital marketing? As we move into 2022, there are a number of trends you'll want to watch. In this episode, we will discuss six digital marketing trends that will help you stay ahead of the curve so you can continue to generate results for your online business. So, what are they? Let's find out! Looking for more tips and a community of like-minded peers?  Join  The Unc...

In this episode, I break down how 2021 went for The Unconventional RD brand.  My biggest wins, my biggest flops, and what's ahead for 2022! You'll learn how much I earned this year (including profit margins), whether or not reducing my offerings down to one core course was worth it, and what I'm excited about trying in 2022. Tune in and hopefully take away some lessons you can apply in your own bu...

This week, we're stepping out of the dietetics bubble and chatting with Kate Ahl, founder of Simple Pin Media. Kate is the best of the best when it comes to Pinterest marketing. In this episode, we talk about the latest and greatest happenings with Pinterest and get her takes on where business owners should focus in 2022. If you hang out a lot in online business or blogging spaces, you've probably...

Cory Ruth (aka The Women's Dietitian) grew her audience through Instagram, but once she was about to have her first child, she realized that she needed to diversify her income streams away from just 1:1 work. So she dove into the world of online courses and created a course to help women with PCOS get pregnant. The first launch gave her a taste of what was possible when you leverage your time with...

Whether you're a student, intern, or professional, learning how to stand out and sell yourself can be the difference between getting lost amongst the crowd and scoring the opportunities you really want. Today I'm speaking with Jenny Westerkamp, dietitian for the Chicago Bulls and founder of All Access Dietetics - a company that offers internship application coaching, rd exam prep, and career devel...

Today I had the pleasure of speaking with dietitian and cookbook writing coach, Maggie Green, all about how food and nutrition experts can actually get paid to write cookbooks. That's right. You don't have to spend any of your own money to get published if you know what you're doing. During this episode, Maggie and I walk you through the entire traditional publishing process from finding an agent,...

No matter what year it is, people always ask, "What's better for growing my audience? Blogging or social media?" And it's a good question given the MYRIAD of options we have out there for content creation! In this episode, I'll walk you through the pros and cons of both blogging and social media... But even more importantly, I'll give you some questions to ask yourself to figure out the best platf...

If you've ever wondered how to get started in the world of online group programs and leveraged income streams, THIS is the episode for you. Today I'm talking with dietitian Stephanie Clairmont, founder of The Leveraged Practice. In this episode, you'll learn: The biggest benefits of adding a virtual program to your business Special considerations for running a group program specifically in the hea...

Gah, I FINALLY launched my evergreen sales funnel to the world and it feels freaking fabulous!! In the 1st week of it being open to my current audience, I was able to earn $84k in revenue.... like WHAT?? Definitely my best launch EVER.  So what do I think made THIS launch so successful?? And what, exactly, did the stats look like? How many people watched my masterclass? What % bought? How did I ma...

If you've ever heard people say that dietitians are under-respected and under-paid or that you should never enter dietetics if you want to earn good money, this episode is for you! Today I'm talking with dietitian and money-mindset expert Christine Dyan Thomson. In this episode, you'll learn: What "money mindset" really means... Examples of ways that dietitians struggle with money mindset Where th...

In this episode I'm discussing: The #1 reason why people say they don't have a blog. The ACTUAL reasons why they don't have a blog. 3 ways you can start blogging WITHOUT it taking over your life.   Join us for a FOLLOW UP conversation inside my FB group right here: https://www.facebook.com/groups/TheUnconventionalRD/   Find the show notes for this episode at:   www.theunconventionalrd.com/episode0...

When it comes to growing an audience online, most people's brains instantly go to social media... But guess what? That is NOT the only (or even the best) way to gain a following! You CAN grow a ginormous audience... ... WITHOUT showing up on video or stories or reels every day. ... WITHOUT coming up with endless piles of witty, engaging, content day in and day out. ... WITHOUT bouncing around poin...

I'm BACK from a mini podcasting hiatus! Hooray! Find out where I've been the last 2 months, then dive into a discussion about: The 3 types of blogging business models that wellness professionals can use. Why it is ESSENTIAL to know which model you fit into BEFORE you create any content. How BLOGGING can be used to mega-expand your audience (and revenue) for each business model. I know you'll love...

Since I'm currently recovering from surgery to repair 2 broken fingers, this week I'm sharing an excerpt from my Make Money Blogging course!  In this episode, I'm sharing a few quick, actionable tips for maximizing your ad revenue on your website. From the way you format your content and website, to the types (and locations) of ads you choose to place on your site, take a listen to see if you're f...

As you probably know, I've been HARD at work recently, setting up the bones of my new  evergreen sales funnel.  In this episode, I'm sharing: Exactly what my funnel looks like behind the scenes. What tools I'm using to make it happen. How much money it cost to set up this funnel. How I hope going evergreen will transform my business (and income). Advice for people interested in creating their own...

If you've been listening to this show for a while, you already know how much of a fangirl I am for the online marketplace RD2RD. It's basically a website where dietitians can sell their handouts, presentations, and tools to each other without having to handle all the annoying tech stuff! It's just such a wonderful and innovative idea, and SO beneficial to our profession, that I get excited every t...

If you've ever wondered how dietitians get featured on news shows, on the radio, in magazines, or quoted on websites, THIS is the episode for you. Today I'm talking with dietitian and media expert Bonnie Taub-Dix. In this episode, you'll learn: How traditional media differs from "social media" Ways dietitians can be featured in traditional media How to turn media features into business opportuniti...

Today we're talking about the latest digital marketing news :) Stay abreast of trends and updates, hear my thoughts on current events, and get actionable tips and insights for your business. In today's episode, we cover: Changes in how Core Web Vitals are measured (and why you should care) New types of video now included in Google Short Videos 40% reduction in featured snippets since Feb 19th Impr...

This week I'm chatting with Jenna Gorham - dietitian and founder of a new platform, The RD Link, that connects dietitians with brands.  So if you've ever thought about working with brands, this is the episode for you! In today's episode, you'll learn: How Jenna came up with the idea for The RD Link How she actually built the platform How dietitians and brands can connect with each other Ideas for...

I've been HARD at work behind the scenes preparing for the launch of my  evergreen sales funnel.  And as a part of that process, I made some MAJOR changes/upgrades to my sales page.  I mean, my previous sales page is what I would describe as "fine"... but this  new  one is simply fabulous.  And it wasn't super intuitive for me to understand WHAT I needed to change to take my page from kinda ho-hum...