The Unconventional RD Podcast

The digital publishing world has shifted. And if you've pivoted from monetizing with display ads to actually selling something to your audience... ... you need to make sure you've updated the metrics you're tracking as well.  In this episode, we cover: Why more pageviews no longer automatically means more revenue  How to look at your existing metrics differently without throwing out your whole das...

If you're feeling kind of "meh" about your biz at the moment...  ... you're not alone.  The last few years have been tough for many of us. But in this episode, I'm hoping to put the current digital landscape into some context, empathize with the uncertainty you might be feeling, and then encourage you to shake it off and keep going.  You have something important to share and the world needs your u...

If you've been a subscriber for a while, you know that every year, I release my digital marketing "trends-to-watch". This year, life has been life-ing  hard , and even though I wrote 20+ pages of thoughts, I haven't shared them in-depth with you yet! These trend predictions are some of my most valuable, most shared, and most visited pieces of content every year, so I can't just let them collect du...

Welcome back to episode #6 (out of 6), where I review my 2024 digital marketing predictions. 🥳 In today's episode I'm talking about my sixth 2024 trend prediction: More people will PAY for information they trust Last year, I predicted that people would become discontent with low quality AI content and be willing to pay for information that they trust. Was I correct? Let's find out! SUBSCRIBE to m...

Hey-o! I'm back, after a bit of a hiatus, so let's catch up! Find out what I've been up to over the last 6 months + what to expect from me (and the biz) for the rest of 2025 :) SUBSCRIBE to my podcast for more SEO and online business tips. ◽️◽️◽️◽️◽️◽️ 🔥 HOW I CAN HELP YOU: 🌟 Search Savvy Membership:   https://www.theunconventionalrdbb.com/search-savvy/ ⭐️  Free Facebook Community :  http...

Welcome back to episode #5 (out of 6), where I review my 2024 digital marketing predictions. 🥳 In today's episode I'm talking about my fifth 2024 trend prediction: The Importance of Personalization and Good User Experience Last year, I predicted that personalized marketing and providing a good user experience will become key metrics for building a strong brand with loyal fans. Was I correct? Let'...

Welcome back to episode #4 (out of 6), where I review my 2024 digital marketing predictions. 🥳 In today's episode I'm talking about my third 2024 trend prediction:  Email Marketing Becomes Popular Again Last year, I predicted that creators would double-down on email and that it would become a cornerstone for more online business owners. Was I correct? Let's find out! SUBSCRIBE to my podcast for m...

Welcome back to episode #3 (out of 6), where I review my 2024 digital marketing predictions. 🥳 In today's episode I'm talking about my third 2024 trend prediction: The Rise of Social Media SEO Last year, I predicted that creating social media content to  rank in Google (instead of just going viral on social) would become a thing. Was I correct? Let's find out! SUBSCRIBE to my podcast for more blo...

Welcome back to episode #2 (out of 6), where I review my 2024 digital marketing predictions. 🥳 In today's episode I'm talking about my second 2024 trend prediction:  Diversifying Beyond the Publisher Model Last year, I believed that content creators would start pivoting beyond just the "rank and bank" model (i.e., creating content that ranks in Google and earning ad revenue from that traffic).  W...

Woohoo! It's that time of year again when I review last year's digital marketing predictions to see how well I predicted the future and then make my new marketing predictions for 2025.  These prediction posts are some of my most popular content all year, so I can't wait to share this year's iteration with you today. This year, I'm trying something different.  Rather than releasing a mega-long 2+ h...

My personal list of 10 essential tasks to promote your content to get the maximum reach after publishing. ****** 🌟 Learn exactly how to grow your audience with long-form, search-based content 👉 https://www.theunconventionalrdbb.com/search-savvy/ 📋 Download the FREE blogging checklist here: https://the-unconventional-rd.ck.page/3efe921e88 Read the full blog post here: https://www.theunconvention...

It's true. I'm ditching the high-ticket course model. After 3 years of successfully selling my high-ticket (to me, that's ~$1k+) signature course …  … I'm over it. (No shame to anyone who still operates within this business model, I just feel like I'm outgrowing it.) 💎 Here's why: 00:00 - 00:20: Intro 00:21 - 00:47: It's Stale 00:48 - 01:15: Too Many People Are Doing It 01:16 - 01:54: I've Grown...

Today, I'm coming with a personal episode.  I actually sent out an email about this to my list a few weeks ago, opening up about some of the struggles I'm currently experiencing as a mompreneur.  But I know that not everyone reads my emails, so, at the suggestion of one of my students, I decided to hop on here and record a podcast episode about this as well. I hope this resonates with you as much...

Free vs paid content... how do you decide?? When you're first starting out online, it's easy to worry that giving away "too much" will torpedo your sales. But that couldn't be further from the truth! Let me show you the value of free content and how it integrates with and supports your paid offers. The good news - you're probably overthinking it! Read the full blog post here:  https://www.theuncon...

As you probably know, SEO is my jam for getting eyeballs on your content initially. But then what? You've got to give people a reason to stay, come back, and, most importantly, seek you out intentionally. That's where building a community comes in. And one of my favorite (and free) ways to build a community is with Facebook groups. I've been running my group, The Unconventional RD Community (SEO +...

I'll be honest... creating a community of raving fans doesn't happen overnight.  BUT there are 5 specific things you can do to transform your passive followers into superfans who will become your brand's biggest cheerleaders and look forward to everything you put out. I've been building businesses online since 2010, so these are genuine tips, based on my first-hand experiences with success and fai...

If you've been on the fence about whether or not to start an email list, this video is your official sign to get started! No matter what marketing channels you use to grow your audience, building an email list will create a *direct* connection with your people and future-proof you against future algorithm or industry changes. It's truly never been more important. In this video, I'll cover what ema...

If you're a dietitian who's thinking about starting a business, you've probably heard all about the importance of niching down. How many times have you heard, "The riches are in the niches", or "When you speak to everyone, you speak to no one"? (Probably one million.) But… what if you don't know your niche? What are you supposed to do? First, take a deep breath. You're in the right spot. In this e...

If you've been publishing content on your site, but you're not making any money (yet) - chances are it's due to one of these 7 reasons. 🔥 Watch my FREE training to learn my 4-step framework for getting more people to your website (without spending all day on social media or spending any money on ads): https://www.theunconventionalrdbb.com/free-seo-masterclass-today/ TIMESTAMPS:  00:00 - 01:00 - I...

In this episode, I'm sharing 6 digital marketing trends to watch in 2024.  After listening, you'll be WAY ahead of the curve and won't get caught off guard by the changing online landscape. Plus, I'm reviewing last year's predictions to show that I'm actually pretty dang good at predicting this stuff! These annual episodes are always my MOST viewed all year. {So it's worth your time to pay attenti...

A new era of search is coming - is your website/brand ready? In this episode, we'll discuss the most common blogging mistake I've seen from bloggers who were hit by the Helpful Content Update in September 2023, plus my best tips on how to recover.  I'll also review a few sites that were positively and negatively hit by the HCU so we can look for trends that might be relevant to our own websites. I...

In this episode, I'm discussing Google's September 2023 Helpful Content Update and its impact on food and nutrition bloggers. We chat about what Google says "helpful content" is, how you can make sure you're in alignment with best practices, and discuss some ways to future-proof ourselves for the coming of AI in search. *This is an excerpt from my October 2023 live office hour call for students of...

After analyzing hundreds of websites, I've noticed that there are a few common SEO mistakes that come up again and again, but are (thankfully) relatively quick fixes.  If you're an experienced blogger, hopefully, you already have most of these things in place, but sometimes it's easy to get tunnel vision on your site and forget about some of the basics.  So let's go through the 6 quick SEO tips an...

Totally stumped on what to blog about next? Get out of your creative rut and let me show you how to come up with 30+ blog post ideas in 30 minutes or less. Use these strategies to dump all your ideas in one place, then refine them and pop them right into your content calendar. Then all you have to do is show up and create the content each week! Read the full blog post here. Subscribe to my YouTube...

Ever wonder how people find your website via Google? Curious about what people are typing into the search bar to find you? Today, I'm sharing a quick way to find your top ten keywords in two minutes, completely free. Prefer to watch on YouTube? Check out my channel right here.