The Two Marketeers Podcast

It's back, baby! Say hello again to the beloved Zellers from our Canadian childhoods. It has been almost a decade since this iconic Canadian brand closed its doors, but for Zellers, it's time for a new adventure. In this episode, Sean and Lindsay discuss the relaunch of Zellers by HBC and alongside fellow retailer The Hudson's Bay. They explore how the brand can be reimagined for the modern Canadi...

It's that time of year again, Marketeers! The Edelman Trust Barometer has landed for 2023. Spoiler alert, as you may imagine, trust is in the gutter—funny headline for a dismal outlook on optimism. The 2023 Edelman Trust Barometer is the firm’s 23rd annual trust and credibility survey. As Edelman states this year, "A lack of faith in societal institutions triggered by economic anxiety, disinformat...

As the new year kicks off, The Two Marketeers have noticed a shift in headlines from the classic "New Year, New You" to "Recession! Recession! Recession!" With the ever-changing global economic landscape, the fear of recession is a real threat and consumers have adjusted their spending habits accordingly, creating a 'consumer recession' that has changed the shopping mindset of many. Brands need to...

Hello, 2023! It's a new year, and The Two Marketeers are all excited about getting intimate. With brands, that is. Although both Sean and Lindsay admit to never having heard the words 'brand' and 'intimacy' together before now, they are already hooked. In this episode of The Two Marketeers Podcast, Sean shares his recent discoveries on what brand intimacy is, why it's relevant right now, and why h...

It's a wrap, 2022! In this episode, hosts Lindsay and Sean discuss the top three things they've learned about marketing's impact on the human experience and vice versa. A shift they made at the beginning of Season 3 of The Two Marketeers Podcast. They share their insights and experience, both personal and professional, and lessons learned when developing and guiding best-in-class brands of any siz...

When it comes to the brands we love and trust, loyalty is what we’re giving. Question is, what does it take to not only win us, but keep us? The Two Marketeers take the perspective of both consumer and marketer to understand what it takes for today’s loyalty programs to meet the diverse needs and growing expectations of the ever-evolving consumer. Rewards programs are nothing new. We have grown to...

Calling all pet owners, pet parents and marketers of 'fur baby' brands, this one's for you! Join Lindsay, Sean and special guest Nero, Sean's precious pup, as The Two Marketeers share all they've learned over the last few years about the exploding and lucrative Fur Baby market. In this episode, Sean and Lindsay not only bring the fascinating, and polarizing, research they've done on the future of...

Brand equity vs. brand value. Have you ever taken the time to truly think about how they differ? It may seem like a simple word swap, but the difference is critical to understanding and valuing the power of positive perception of your brand in the minds of consumers. In Episode 3, Season 3 of The Two Marketeers podcast, Sean and Lindsay highlight the distinction between a brand's equity and its va...

The Gig Economy. Yup. You've probably heard of it, talked about it, considered it even. Or, like The Two Marketeers, you're living it. It's a hot topic these post-pandemic days and its recent growth is notable to say the least. Why? Well, there are a some key factors in the current marketing landscape that Lindsay and Sean talk about about and compare notes on in this episode. Join full-on freelan...

The Two Marketeers are pumped for a brand new season – Season 3! Hosts Sean and Lindsay talk about what's new and different this season, and how it's all about marketing and the human experience.

The Two Marketeers dedicate their last recording of Season 2 to the timely headline of Ontario's new 'Right to Disconnect' law. As Sean and Lindsay are about to set off on a well deserved two month break from recording, they discuss the value of taking time to literally disconnect from work – even if you love what you do for a living. The Right to Disconnect is an important legislative step, but f...

Marketeers, have you ever heard of the term ‘Creative Effectiveness’? Well until this episode Sean hadn’t (so he did his homework!). Lindsay, on the other hand, came to the conversation with some invaluable intel. Creative effectiveness is something ad agency pros have been discussing and debating for many years as new platforms, communication methods and performance metrics continue to evolve at...

Their latest contribution to the beauty conversation, The Two Marketeers dedicate this episode to what they’ve cleverly coined as "punch-in-the-gut-vertising". Hosts Sean and Lindsay examine Dove's latest #detoxyourfeed campaign which aims to de-normalize potentially toxic beauty advice pervasive on social media. As part of the Dove Self-Esteem Project, the campaign targets teen girls’ social medi...

For a couple of marketeers who fancy themselves pretty darn hilarious, this conversation about humour in advertising was a bit more serious and complex than they’d bargained for. More than just getting a laugh, humour-based creative is about creating an emotional connection as a brand with your audience. But what the Two Marketeers find fascinating is that when marketers think of creating an emoti...

Okay people, this topic has been a long time coming! It's finally time to: Map. It. Out. Join The Two Marketeers as they explore the practice of mapping in marketing and advertising – journey mapping, empathy mapping, all of the mapping! Share the value of uncovering the fascinating range of conscious and subconscious emotions we all experience as consumers today. But, what's the benefit of this p...

Episode warning: This episode kicks off with Lindsay all "jacked up on serendipity" so whether you're into this topic or not, The Two Marketeers guarantee that the energy is infectious. So let's get into it... Unsurprisingly so, The Two Marketeers have been magnetically drawn to The Drum's deep dive into "The New Customer Experience Economy." And in their defence, as a marketer, how could you not...

To all the humans out there, this episode is dedicated to human-centred design. As Lindsay so insightfully observes, "Humans are a hot topic these days". And she is spot on! Inspired by UX, CX and all the other “X” trends happening right, The Two Marketeers go deep into designing emotion-driven human experiences. And what that means for the new creators of experiences: Marketers, strategists and m...

We've all heard it, the dreaded new c-word of the modern workplace... collaboration. What once was a bold workplace ambition has now been turned into that thing businesses and organizations of all sizes struggle to solve. Sure, the pandemic hit and companies across all industries were fearful all of their collaboration efforts would fly right out the WFH window. But as we've seen the last few year...

Short-term vs. long-term strategic planning – what's the right approach? The age-old debate continues and has shifted into high gear as uncertainty and instability thrive... Where is the greatest need? How do brand marketers need prepare for the ‘unprecedented’? And how does the practice of planning adapt? The Two Marketeers, discuss how planning needs to evolve as Lindsay aligns “100%” with the p...

Ok Marketeers, for those of you still wondering WTF is up with this whole Metaverse conversation, The Two Marketeers are dedicating this episode to breaking it down for you. Lindsay eagerly enrolls in The Two Marketeers 'Meta-versity' where Sean schools her on all things Metaverse. However, when push comes to shove, Lindsay flips the script to teach Sean a thing or two herself. Follow their less-t...

The first recording of 2022 for The Two Marketeers! Lindsay is unhinged (as usual) and Sean plays along as they explore Deloitte's 2022 Global Marketing Trends titled, "Thriving through Customer Centricity." Deloitte shines a light on how macro trends, from the integration of digital and physical channels to the sunsetting of third-party cookies, are upending the marketing function. The most intri...

The Two Marketeers kick off 2022 with a bang welcoming guest Mike Sutton, President and CEO at Toronto agency Zulu Alpha Kilo. Lindsay and Sean talk to Mike about how Zulu utilizes its unique and highly acclaimed agency's brand as a platform for change in the marketing and advertising industry. From saying 'no' to spec work and paying job candidates for their interview time, to challenging antiqua...

As The Two Marketeers enjoy some holiday R&R, they bring you this throwback from their very own Podcast Camp vault. This episode was recorded in January 2020 (pre-COVID in North America) with newbie hosts Sean and Lindsay literally face-to-face in a rented podcast studio. They had little-to-no idea of what they were getting into. In fact, they hadn't even named the podcast yet! Listen as they lean...

Well, that's a wrap! Goodbye 2021, we've learned so much both personally AND professionally. The Two Marketeers wanted to close out the year with a bang and share some of the major eye opening moments that have changed their perspectives, for better or for worse. Key takeaway? Regardless of past years' planning and pre-pandemic behaviours, it's time to not only think differently but actually ACT d...

Is it FINALLY time to get back on that plane, train or at this point, spaceship? That's the big question on the minds of The Two Marketeers as they dedicate this episode to exploring the future of travel both during and post the COVID-19 pandemic. Lindsay is (surprisingly!) ready to rip off that bandaid and Sean, well... not so much, opting for 4 hours of space travel over a week-long getaway at a...