The Two Marketeers Podcast

Happy Holidays Marketeers! WHAT will the 2021 holiday shopping season have in store? WHO will be in stores? HOW will brands bring the magic? We have so many questions about retail! In this episode, the Two Marketeers dive into PwC’s 2021 Canadian Holiday Outlook. A very cool and interactive study titled "A retail industry guide to the evolving holiday shopping habits of Canadian consumers". Sean a...

'Purpose Washing' is the latest term to jump on the ‘washing’ bandwagon, along with green washing, pink washing, woke washing. As the tireless advocates for purposeful branding you know them to be, Sean and Lindsay couldn't help but share this trend-worthy topic with their listeners: The inauthentic side of brand purpose and how to avoid the pitfalls of communicating it before truly living it. The...

The Two Marketeers take time to reflect post Canada’s inaugural Day of Truth and Reconciliation. Lindsay shares what Sean agrees is an excellent article from Strategy Magazine (see reference link below). Take this quick, yet highly informative, 30 minutes with The Two Marketeers as they talk about and celebrate an exceptional initiative from one of Canada's most recognizable and loved brands — Tim...

Season 2 of The Two Marketeers podcast is in full swing as Sean and Lindsay welcome their very first guest (ever!) Meg Kerr, Head of Planning at Toronto agency doug&partners, to talk about the future of work. Not only is Meg a highly regarded industry colleague and friend, she’s also a fellow fanboy of all things work-life integration, particularly when it comes to thinking (and talking) about a p...

The Two Marketeers are ecstatic to be launching Season 2 of the Podcast and couldn't think of a better way to kick it off than with a jam session with one of their favourite industry authorities, Meg Kerr. Lindsay and Sean have had the pleasure of working with Meg for over a decade and were thrilled to catch up with Meg congratulate her on her new role as Head of Planning at doug&partners – an ind...

Season One of The Two Marketeers Podcast is officially a wrap! In this second part of our two-part season finale, Sean & Lindsay continue their lively discussion about the top three takeaways from their inaugural season, as co-creators and hosts of a podcast dedicated to all things modern marketing. Part 1 [ listen here ] dives deep into the importance of brand purpose – now more than ever – durin...

The Two Marketeers Podcast is wrapping up Season One! While on the cusp of (hopefully!) emerging from the COVID-19 pandemic and the world is looking forward to the next normal, Sean and Lindsay take one last look back at the past year. This not-to-be-missed season finale gives you the top three takeaways that the co-hosts have learned since launching this podcast, so that you can confidently strat...

Just when you think you couldn't love Lego any more... they've done it again! The Two Marketeers take this episode to celebrate the launch of Lego's first LGBTQ+ set. Listen up as Lindsay pretends she's too young to know what the Lego movie is (nice try...) and Sean calls B.S. as he sheds his Wiseguy light on exactly why Lego's move is SO AWESOME, while layering in a few key lessons learned from t...

Sean, co-host of The Two Marketeers, won this one! In this episode, Sean and Lindsay dive into the first true content marketer and one of Sean's childhood artist inspirations... the legendary Bob Ross. The other marketeer, Lindsay, gets schooled big time on who Bob Ross is and why his legacy lives on so strongly today. Listen as Lindsay and Sean reference The Drum article, "Why Mtn Dew created a 4...

Lindsay's career dream has finally come true and with such a rich history, Sean couldn't help but let her bring it forth as this episode's topic! The Barbie brand has debuted a global campaign inspired by the findings of a recent neuroscience study conducted by researchers at Cardiff University in conjunction with Barbie. Barbie meets neuroscience, baby! In this episode, The Two Marketeers (yes, S...

WARC put out a statement referring to advertising award shows saying that, "now is not the right time to focus on winners or positions on a table" and The Two Marketeers could not agree MORE! In their 2021 Report, Marketing Through Volatility, WARC goes on to say, "instead, we want to recognize extraordinary work; from both good and bad times and share lessons to help rebuild, renew and recover. W...

The Two Marketeers explore the Wellness Industrial Complex and share thoughts from Dr. Jen Gunter in the New York Times column 'The Cycle'. In the column, Dr. Jen Gunter discusses her point of view on how "charcoal, toxins and other forms of nonsense are the backbone of the wellness-industrial complex". Lindsay and Sean discuss marketing in the wellness industry and the role of brands to support c...

As we enter the 'New Normal', some COVID trends will stick and some will shift. In this riveting episode, the Two Marketeers unpack the latest Think with Google 4 COVID-era trends that will have a lasting impact on the products and experiences people want.  For reference: Think with Google, " 4 COVID-era trends "  

20th episode baby! The Two Marketeers celebrate their 20th episode by sharing the findings from the 2021 Edelman Trust Barometer report. Spoiler Alert: there's an epidemic of misinformation and WIDESPREAD mistrust of societal institutions and leaders around the world. For reference:  Edelman Trust Barometer 2021 The Message, " Trust falls after a difficult 2020: Edelman Trust Barometer " Inc., " H...

Coming off the heels of Black History Month, The Two Marketeers discuss how big brands are addressing their story and rewriting them due to racial equity driven imperatives. Are big brands doing enough?   For reference:  Article - Sean Patrick, " The Colour of Brands In 2021: Is racism really a thing of the past in today’s marketing landscape? " Guide - WARC, " Brand activism in the Black Lives Ma...

The Two Marketeers take you back to Podcast Camp in week 5 of the COVID lockdown to remind you what happens when brands are tone deaf.

The Two Marketeers celebrate 'storydoing' (finally, someone has coined this term!) and applaud brands who are storydoing rather storytelling at a time when brand values matter more than ever. For reference:  Landor, " Story telling becomes story doing " Ad Age, " BUDWEISER TO SKIP SUPER BOWL FOR THE FIRST TIME IN 37 YEARS " Inc., " Forget Storytelling, Try Storydoing "

The Two Marketeers challenge brands to take customer experience to the next level in 2021 and implement 'listening' (for real this time!) to get to the heart of WHY consumers behave the way that they do. It's time to listen up! For reference: Newsletter, " Raisin Bread - Exclusive Q&As with the world’s top marketers and curated marketing news "    Tesla and Nike Best-in-Class Examples of Listening...

Ushering in the new year, The Two Marketeers get all fired up about the onslaught of questionable 2021 trend forecasts. For reference:  Article - Strategy Online: " Our 2021 forecast: forecasts about 2021 won’t help you "  Article - Sean Patrick: " Data data everywhere, but not an insight to drink " Definition - 'Dumpster Fire': a colossal mess, according to Urban Dictionary 

Following their unboxing experience episode (ep.12), the Two Marketeers created their own epic holiday gift exchange unboxing experience! Listen to the pure joy an amazing unboxing experience can bring.  

The Two Marketeers debate if marketing created Christmas (uh, WHAT!?!) and discuss the role of brands during this delicate 2020 holiday season.   For reference:  Skyword, " How Holiday Marketing Built the Holidays: The Story of Our Commercial Christmas " History of Information, " The First Commercial Christmas Card " The Drum, " Christmas ads 2020: will brands stick with the sparkle or will Covid-...

Did you know, just 10% of retailers are doing enough with their packaging to leave a favourable impression on consumers? The Two Marketeers 'unpack' the unboxing experience, an ongoing trend Sean predicts is about to have a HUGE impact this 2020 Holiday season.   For reference:  Video - Unbox Therapy, "Unboxing 100 Apple iPhone 12s" Article - Readycloud, "UNBOXING EFFECT: CREATING THE “WOW” FACTOR...

The Two Marketeers explore sensory marketing and how brands can forge impactful emotional connections with consumers by appealing to their senses. For reference:  Business Insider, " KFC is bringing back its popular fireplace logs that smell like fried chicken " Forbes, " Why Brands Like McDonald’s And KFC Are Embracing Marketing Gimmicks Like Burger-Scented Candles " Shopify, " The Science of Sme...

The Two Marketeers follow-up on their predictions for Halloween 2020, sharing exciting surprise & delight moments.   For reference:  Article - Strategy, " McDonald’s delivers Halloween to Canadians "

The Two Marketeers debate Avon's surprising new digital overhaul. Spicy alert, they do not agree.   For reference:  Article - The Drum, " Avon ‘blows the dust off’ its brand after a digital overhaul "