The Two Marketeers Podcast

Marketeers, grab your delulu mindset (yes, Sean and Lindsay are still rolling with it) and settle in—because The Two Marketeers are wrapping up Season 5 with the big question they started with: is creativity actually in crisis, or are we all just addicted to the drama? In this finale, Sean and Lindsay take a fast-and-loose tour through the season’s hottest debates: AI in marketing—friend, foe, or...

Welcome back, Marketeers! In Part 2 of the Insight Famine series, Lindsay and Sean are getting real about the crumbling state of brand strategy—and what’s behind it. Spoiler: it’s not just AI, it’s the people too. From the myth that “I’m not creative” to the obsession with shortcuts and the undervaluing of true strategic thinking, Sean and Lindsay unpack the root causes of today’s creativity crisi...

In this episode of The Two Marketeers Podcast, marketing strategists Lindsay Waugh and Sean Patrick dig into the latest State of Creativity 2025 report and uncover a surprising diagnosis: we’re living in an insight famine. Despite having more marketing data, research tools, and AI-generated outputs than ever before, something crucial is missing—real human insight. Lindsay and Sean explore how mode...

What makes a pitch actually work? Is it the million-dollar deck? The standing ovation? The sushi chef flown in for extra flair? In this episode, Lindsay Waugh and Sean Patrick get real about the messy, unpredictable, often-theatrical world of marketing pitches. They’re talking big swings, big personalities, and even bigger questions—like why some of the best pitches don’t win, and why some of the...

Should You Kill Your Campaign or Build a Brand Platform?  What makes a campaign stick—for 15 years? In this episode of The Two Marketeers Podcast, marketing strategists Lindsay Waugh and Sean Patrick dive into one of the most iconic creative platforms in modern advertising: Snickers’ “You’re Not You When You’re Hungry.” They unpack what made this campaign more than just a clever ad—from emotional...

In Part 2 of "What Brands Say About Us", co-hosts and marketing strategists Sean Patrick and Lindsay Waugh dig deeper into how our relationships with brands reflect who we are—and how that’s changing in today’s world. From Starbucks and Lululemon to IKEA and No Frills, they explore how political climates, economic realities, and personal values influence brand loyalty and self-expression. This epi...

Why do we really buy what we buy? In this episode of The Two Marketeers podcast, Sean Patrick and Lindsay Waugh go deep on the messy truth about branding: it’s not just about what brands say—it’s about what they say about you. From badge brands that scream status to “quiet luxury” that whispers exclusivity, the conversation dives into how brands become part of our identity, self-worth, and even ou...

Let’s talk about the thing that makes creative people squirm: pricing. In this raw and revealing episode of The Two Marketeers Podcast, Lindsay Waugh and Sean Patrick unpack the messy, emotional, often awkward relationship creatives have with charging money for their genius. From accidental budgeting expert to agency veteran turned freelance strategist, Sean shares the lessons learned (and insight...

In this episode of The Two Marketeers podcast, Lindsay and Sean come for the brands that all sound like they share the same group chat. You know the ones: cheeky, chummy, and desperate to be your bestie — whether they’re slinging soap or selling mortgages. Inspired by a spicy viral post from strategist Joe Burns, they’re unpacking the epidemic of copy-paste quirkiness that’s taken over brand comms...

This episode of The Two Marketeers podcast explores the Multiplier Effect in marketing—aka the critical (and often ignored) balance between brand and performance. Sean and Lindsay dive into a new report by WARC that challenges how we define marketing success today, spotlighting how brand marketing’s long-term impact is consistently undervalued compared to the short-term sugar highs of performance...

Sales vs. Marketing: Frenemies or Soulmates? In this episode of The Two Marketeers Podcast, Sean Patrick and Lindsay Waugh tackle one of the most misunderstood power struggles in business: the ongoing battle (or maybe love affair?) between sales and marketing. With over 30 years of combined experience, these two marketing pros pull back the curtain on what really happens when businesses say they “...

Buckle up, Marketeers! In this episode, Sean Patrick and Lindsay Waugh go full delulu—but don’t worry, it’s all in the name of marketing insight. They’re diving into the Gen Z mindset and their go-to coping mechanism: “delulu” (a.k.a. delusional optimism). Inspired by a VML article, they unpack how this generation is flipping reality on its head—not to escape, but to thrive. Lindsay brings the fir...

In part two of The Two Marketeers deep dive into innovation under pressure, Sean and Lindsay hit record on a topic near and dear to their podcasting hearts—how the industry got a full-blown post-pandemic makeover. When COVID-19 shut the world down, podcasters had two choices: pause or pivot. (Spoiler alert: The Two Marketeers pivoted.) In this episode, they unpack how lockdowns forced podcasting t...

Crisis? Or creativity catalyst? In this episode of The Two Marketeers Podcast, Sean Patrick and Lindsay Waugh dive into the unexpected upside of a crisis—how it fuels creativity and drives real innovation. Using QR codes as a case study (yes, Lindsay has always been a fan), they unpack the difference between creativity (big ideas!) and innovation (actually making them work). QR codes were clunky a...

In this timely and crucial episode, Lindsay Waugh and Sean Patrick of The Two Marketeers confront a troubling trend: companies halting corporate social responsibility (CSR) and diversity, equity, and inclusion (DEI) initiatives during challenging times. The headlines are disheartening—DEI departments dismantled, Chief Diversity Officers let go—and it’s impossible not to feel the weight of what thi...

Freelancing—it’s not all coffee shops and “freedom,” folks. In this episode of The Two Marketeers podcast, Sean Patrick and Lindsay Waugh get real about the rollercoaster ride that is going solo. Sean spills the tea on going freelance twice (yes, he went back for more) and shares what it’s like to leap from agency life to corporate gigs and then to running your own show. Meanwhile, Lindsay talks a...

In this episode of The Two Marketeers, Sean Patrick and Lindsay Waugh dive headfirst into a topic every marketer and creative professional has faced: too many cooks in the kitchen. When deadlines are tight, budgets are squeezed, and creativity feels like it’s on life support, how do you decide how many people—and who—you really need to get the job done? Join Sean and Lindsay as they unpack: • Why...

In this episode, Sean and Lindsay, co-hosts of The Two Marketeers podcast, dive headfirst into the “creativity crisis" and the concept of time. They uncover how the magic of making truly happens when you respect time, embrace iteration, and lean into a little creative chaos.  They explore why time management isn’t just about meeting deadlines—it’s about giving ideas room to breathe and evolve. Fro...

In this episode, The Two Marketeers hosts Lindsay Waugh and Sean Patrick dive deep into the age-old marketing challenge of "doing more with less." As the pressure mounts to deliver high-impact creative work with shrinking budgets, timelines, and resources, the two marketing experts explore how to embrace constraints as an opportunity rather than a threat. They discuss the role of AI and automation...

Welcome back to the Two Marketeers podcast! The hosts, Sean Patrick and Lindsay Waugh, are kicking off Season 5, and they couldn't be more excited. As Sean mentioned, this is their 90th episode, which is a huge milestone. Can you believe it? 90 episodes over the course of 5 seasons - it's been quite a journey. When Sean and Lindsay first started this podcast, they had no idea it would grow into wh...

Welcome to the finale of Season 4, Marketeers! We've made it. Four years, four seasons and 89 episodes later, The Two Marketeers podcast is wrapping up yet again. Don't worry; they only break for the summer, so you'll see them return, fresh and ready to rock, in the fall of 2024.  Co-hosts Sean Patrick and Lindsay Waugh dedicated this finale episode to the top three things they've learned while pr...

Welcome to part 2 of a two-part episode titled "Is Effectiveness Killing Creativity?" In this two-parter, co-hosts Sean and Lindsay explore the relationship between creativity and effectiveness and unpack how we got to today's over-engineered creative process and the need for measurement control over creativity. This episode dives further into how taking accountability for what motivates us as cre...

Welcome to another episode of The Two Marketeers podcast! This is a special one, so buyers should beware. Have you ever wanted an up-close glimpse into the brains of co-hosts Sean Patrick and Lindsay Waugh? Well, ask, and you shall receive. In this episode, titled 'Is Effectiveness Killing Creativity,' Sean and Lindsay explore the relationship between creativity and effectiveness and unpack how we...

Marketeers, it was love at first sight! Or sip? Or snack? In any case, as soon as Sean and Lindsay, co-hosts of The Two Marketeers podcast, saw the latest campaign from Kraft Heinz, produced by their internal agency, The Kitchen, they knew they had to dive in. As seen in Strategy Online, the Kraft Heinz brand is having fun with beer marketing cliches for its LTO freebie. In the article titled "KD...

In April 2024, Contagious sent out its weekly newsletter, the 'Contagious Edit: Your Weekly Dose of Contagious Thinking,' which immediately caught the eye of The Two Marketeers as it discussed the virtues of churning stuff out. The newsletter states, "In his 2018 book, Atomic Habits, James Clear tells a story about a photography teacher that holds a useful lesson for creative types. Clear had come...