The Two Marketeers Podcast

Welcome to a less-than-brief conversation all about the brief! As creative strategy people in the marketing and advertising industry, The Two Marketeers co-hosts, Sean Patrick and Lindsay Waugh, are obsessed with the brief. And rightfully so! The brief is the kick-off to brilliant (and, unfortunately, mediocre) work. But, it should NOT be the beginning of the work being done. In this episode, Sean...

Watch out, The Two Marketeers are fired up! Co-hosts Sean Patrick and Lindsay Waugh take this episode to unpack a controversial article published in CMSWire with the headline, "AI Will Replace 95% of Creative Marketing Work". And as you may imagine, Sean and Lindsay call BS. The article, linked below, starts by stating, "Goodbye, marketing. Hello, AI. Or AGI. OK, that's totally dramatic. But it's...

In this episode of The Two Marketeers, co-hosts Sean Patrick and Lindsay Waugh dive into a recent article from Ad Age that sheds light on a critical shift in the advertising industry. Agencies are increasingly pressured to sell their cookie-cutter proprietary processes over their people, talent and creative chops. Sean and Lindsay unpack the why behind this trend and its implications, discussing i...

On this topic, The Two Marketeers cannot remain silent any longer! That's right; the world has reached a 'tipping point' where tip culture is spiralling out of control. Across North America, no matter what businesses you patronize, you'll likely be prompted to offer a tip. However, the rapidly changing tipping culture raises questions about its fairness and effectiveness. As Forbes states, "A rece...

Welcome back, Marketeers, to the second part of a two-part episode where co-hosts Sean Patrick and Lindsay Waugh watch and discuss a documentary titled, 'Kill Your Darlings'. Kill Your Darlings is a documentary film about the world of modern advertising and the creative talent defining it. The film investigates and examines this 150-year-old industry through the eyes of a young female creative and...

Hello Marketeers! Welcome to the first of a two-part episode where The Two Marketeers podcast co-hosts Sean Patrick and Lindsay Waugh watch and discuss a documentary titled, 'Kill Your Darlings'. Kill Your Darlings is a documentary film about the world of modern advertising and the creative talent defining it. The film investigates and examines this 150-year-old industry through the eyes of a youn...

2024... we're bringing new material, bringing new material. Or is Lindsay still as obsessed with granola bars as always!?! Tune in to find out! This episode of The Two Marketeers Podcast kicks off with Lindsay bringing forward a stat from Amazon that the majority of searches within the platform are product, no brand, first. Which begs the question of how brands influence consumers in the moment of...

Welcome to part 2 of the episode, "When Creative Becomes Everyone's Job," where Aleena Mazhar Kuzma, SVP and Managing Director of FUSECreate, joins co-hosts Sean and Lindsay. Part 2 picks up where part 1 left off, with Aleena diving into what it takes to rebrand and launch the new positioning of an agency during the early days of the COVID-19 pandemic.  This episode closes out with Lindsay's burni...

The Two Marketeers are kicking off 2024 with a bang and an exceptional guest! In this episode, Aleena Mazhar Kuzma joins co-hosts Sean and Lindsay. Aleena has grown up in the ever-evolving and dynamic advertising and marketing business and now leads FUSE Create, an independent creative agency in Toronto. Her passion for the business surrounds creative problem-solving and working with incredibly sm...

Join us on the latest episode of the Two Marketeers podcast, where your hosts, marketing and strategy experts Sean Patrick and Lindsay Waugh, delve into a hot-button topic of the moment: the Pay Transparency Act. In this episode, Sean and Lindsay unravel the layers of this groundbreaking legislation and break down the pluses and minuses of the Pay Transparency Act from their personal and professio...

This episode of The Two Marketeers podcast is part two of a riveting two-part series. In part two, co-hosts Sean Patrick and Lindsay Waugh continue to explore the ever-evolving relationship between strategy and creative in the marketing and advertising industry.  Lindsay recollects the first time in her career as a strategist when strategy and creative truly came together and stopped being frenemi...

This episode of The Two Marketeers podcast is part one of a riveting two-parter. Co-hosts Sean Patrick and Lindsay Waugh dive deep into the intricate dance between strategy and creative in this two-part saga. As The Two Marketeers, Sean and Lindsay have seen creative and strategy roles evolve significantly over the last 20 years. The big question is, how much have they grown and changed, and what...

Welcome to another episode of The Two Marketeers podcast! This is the first episode in Season 4 that dives into a more personal side of The Two Marketeers around how they've designed how they both work and live. They compare their work/life experiences both pre and post-freelance. This episode starts with Sean and Lindsay asking each other the critical question, "What's the biggest difference in h...

In this episode of The Two Marketeers podcast, co-hosts Sean Patrick and Lindsay Waugh go back in time... to design school. As she thinks back, Lindsay's number one takeaway from her design school experience is the extreme resilience learned from selling ideas. Sean states that he's not a salesperson, and Lindsay disagrees. They discuss how strategy is both the thinking and the selling of ideas. B...

The Two Marketeers are back LIVE in the studio for the kick-off of Season 4! Who would've thought!?! In this episode, The Two Marketeers introduce the theme of Season 4, which is… DA-DA-DAAAA Designing Experiences! Throughout Season 4, The Two Marketeers will explore two sides of designing experiences. The first is how strategy helps brands and marketers design more meaningful experiences for thei...

Another season comes to a close, Marketeers! In this Season 3 finale of The Two Marketeers podcast, hosts Sean and Lindsay reflect on their journey over the past 10 months and share one key learning each of them will remember most. First, Lindsay shares her insights on the pervasive obsession with progress and forward motion experienced by individuals and brands alike. Sean labels this obsession "...

This year, another new study was released on the potentially harmful effects of alcohol consumption, encouraging people to rethink their drinking habits. Well, one marketeer (you guess which one!) was having none of it. As the months rolled on and debates continued on the impact of alcohol on the human body, experts have come out yet again undecided. Meanwhile, in social circles, people have been...

This episode of The Two Marketeers Podcast was inspired by a recent Contagious article of the same name that states, "In the process of chasing cool, brands have lost the purpose of analysing culture. Most of the signals considered ‘trends’ today are really nothing more than frivolous entertainment." Which in Lindsay and Sean's opinion is painfully accurate. With the rise of social media, the term...

In this fun and fascinating episode of The Two Marketeers podcast, your hosts Sean Patrick and Lindsay Waugh dive headfirst into the world of retail and consumer behaviour. Join them as they unravel the trending story behind #LululemonDupes and its unexpected benefit for the renowned athleisure brand. Drawing inspiration from the thought-provoking article published on Fast Company, Sean and Lindsa...

First of all, did you know that Apple started a bank!? Well, it's true, and customers are quickly buying in. But that's a topic for another time... In this episode of The Two Marketeers podcast, co-hosts Sean Patrick and Lindsay Waugh argue that perhaps come-one-come-all brainstorms aren't always the best path to the best ideas. Free chips and drinks are not the answer. The Two Marketeers discuss...

We know, we know, you've hit the jackpot on your newest, biggest and brightest idea! Well, get ready to fall out of love. On this episode of The Two Marketeers podcast, co-hosts Sean and Lindsay explore the harsh yet critical reality of falling out of love with your brilliant ideas. Sean and Lindsay discuss the importance of recognizing when an idea isn’t right or just isn't right right now and ho...

Vulnerability alert! In September 2022, as you may or may not have seen plastered all over your FYP, The Two Marketeers launched TikTok as a new platform to play in for Season 3. Spoiler... it did not go well. In this episode, Sean and Lindsay go full transparency on their six-month TikTok experience. From pulling Lindsay out of content idea rabbit holes to pushing Sean to be creative in real-time...

How, How, How. This is a question ingrained in us in our everyday lives of DIY culture. How did you do that? How did that happen? How can I do that myself? How do we do this right and move the needle? When trying to build a successful brand, it's easy to get overwhelmed and caught up in the 'how' vs stepping back to fully understand 'what' you are trying to do and, more importantly, 'why' you're d...

Ok Marketeers, let's get messy – with beauty (and Gen Z). In this episode of The Two Marketeers Podcast, co-hosts Sean and Lindsay continue their ongoing fascination with Gen Z, exploring their refreshingly unexpected perceptions and behaviours on beauty and how it's impacting the beauty and wellness industry. From the growing demand for realness and authenticity to glossy on their terms, Sean and...

It's time for The Two Marketeers to put AI (artificial intelligence) writing tools to the test. And the test continues! The below podcast episode description was written with the Open AI Playground platform. Query: Please write a podcast episode description for The Two Marketeers podcast talking about co-hosts Sean Patrick and Lindsay Waugh testing out AI writing tools for strategy work. Result: I...