The Tom Ferry Podcast Experience

As the number of working agents continues to rise and the transaction count drops nationally, we’re seeing a tighter and tighter squeeze in the marketplace. This is a time when the amount of real estate lead sources you have is more important than ever. Because you’re going to need a lot more to continue generating the same amount of business. That’s why on This Week in Marketing, Jason Pantana is...

On this episode of the Tom Ferry Podcast Experience, I’m talking with a Jamie McMartin and her husband Nate who run a wildly profitable and rapidly growing team in Katy, TX.  And by rapidly growing, I mean they plan to hire 48 agents in a single year! But if this seems overly ambitious, Jamie and Nate will show you what’s possible with a limitless mindset.   They took me through the journey of how...

This week on Team Builders, I’m speaking with two co-CEOs who run a beast of a team (30 agents and five support staff) comprised ONLY of experienced, senior agents. Scott Pridemore and Mike Hege of Charlotte, NC are expert leaders with different but complementary skillsets. This makes them ideal co-CEOs for running such a unique team model, which just continues expanding and absorbing other teams...

When attempting to obtain a result that you haven’t been able to achieve, have you ever slowed down enough to look inward? The way you think determines the results you can achieve. But the question is, how can you change the way you think using the thoughts you have now? Well, that’s what I’m going to show you in this Mindset Monday.

Something that Jason Pantana has heard often in his coaching calls with new clients is that they struggle to define “success” with social media marketing. So many agents believe that if they’re not famous on social that their marketing isn’t working. But that mindset makes it very difficult to use social media in the right way. Just look at Long Beach, CA’s Paige Fingerhut Charnick, who has 2,000...

As the market continues to shift backwards, most agents seem to be hitting a wall. So how are some, like Laguna Beach luxury real estate agent Meital Taub, not just thriving but actually DOUBLING their business over last year? For Meital, who is on track to do $100mil more in volume over last year, it’s a matter of discipline and habits. In this episode of Luxury Code, I spoke with Meital about wh...

If you’ve hit a wall in your business and are considering giving up, you need to hear the story of Alex Jordan, Queensland, Australia’s No. 1 agent. Alex started in real estate in 1999 but his career didn’t really take off until 2011 when he found a way to break past his barriers by building credibility through finding his specialty.   In this episode of the Tom Ferry Podcast Experience, I spoke w...

You’ve probably heard the saying that it doesn’t matter what day you were born or what day you die – it’s the dash in the middle that matters. That’s the story of who you were. So how do you create your ideal self and write your story your way? It starts with asking yourself five questions that my mentor asked me which totally changed my life. And in this Mindset Monday, I give them to you.

Why is it so important to have a lead nurturing strategy? Because 73% of leads across all industries are not ready to act when you get them. It takes patience, persistence, and a strong gameplan to get them positioned to make a move with you as their agent. That’s why on This Week in Marketing, Jason Pantana is going to give you his five-pronged lead nurturing strategy to supercharge your lead con...

What are the keys to optimizing human potential and how can we apply them to our own lives? Brian Ferguson defines human potential as the arch of who we have the potential to be over the course of our lives. And he says the key to reaching the peak of this arch is through performance – the way we operate day in and day out.   Brian is a former Navy SEAL and the CEO of Arena Labs, a company focused...

One of my favorite things about this industry is that there’s no limit to what you can do with your real estate business model. There are so many options, and someone is always inventing a new and better way to do it. Well, this week I have a great one for you. Matthew Miller is one of four partners who run Fair Trade Real Estate , a business that buys homes to sell to investors in Southern Califo...

Who would you be if you were the happiest, most successful version of yourself? Too many people think that they need the external factors before they can have the internal character. I’ll tell you today that’s all wrong. Check out this episode of Mindset Monday for my thoughts on creating the future of your dreams.

As we prepare ourselves for the year ahead, one of the most important questions we can ask is, “What are the most important marketing channels of 2023?” Because now is the time when we need to cut the things that aren’t working for us, zone in on where the trends are headed, and build a plan that will guide us no matter what may happen. Luckily, real estate marketing genius Jason Pantana has run t...

Roughly 71% of business is conducted by the top 26% of agents, leaving those other 74% to fight over the small about of business left over. That said, it might look like now isn’t a great time for new real estate agents. But not so fast… There’s still opportunity out there if you know what to do, and that’s what this episode of The Tom Ferry Podcast Experience is all about.   I brought in one of t...

I get it… Everyone is exhausted towards the end of the year and looking forward to the holidays. But is now really a good time for you to be slowing down? I’d say no. Find out why in this video!

In this episode of This Week in Marketing, Jason Pantana has a special guest who is going to show you all the master strategies of Instagram for real estate agents to turn engagement into appointments. Shannon Mangin runs a small team with her husband in Austin, TX, and this year she’s slated to DOUBLE her business over last year. Her secret? Using Instagram as not just a platform to raise recogni...

What do new and veteran real estate agents have in common? It might be more than you think. We’re all facing a new market here. That’s why sometimes it’s important to get our egos out of the way and accept advice from someone who knows the way.   Genelle Geronsin Vandenboss is a veteran real estate agent and CEO with 20+ years in the business, so she’s seen all the highs and lows that the market h...

If you want to change your life in 2023 or move any area of it forward, it starts with changing your habits. But there’s a science to creating and keeping habits. As we move into 2023, it’s more important than ever that you choose the habits you want to prioritize, and if you need some help, that’s what I’m here for. Just play the video.

What are the 2023 real estate video topics you need to be focusing your energy on? Well, the real estate world looks much different entering 2023 than it did at the beginning of 2022, so one thing’s for sure – it’s definitely not the same old topics you’ve been shooting. On this episode of This Week in Marketing, Jason Pantana is here with his BEST predictions of what kinds of real estate videos y...

How long do you plan to be in this business? Your goals are completely up to you, but I always recommend that you plan to be in real estate for at least ten years, because that’s the amount of time it takes to actually build something. And building something truly special requires having a 10-year vision.   On today’s podcast, I want to talk about your 10-year vision. No matter how long you’ve bee...

When we talk about mental resistance, we often bring up the struggle between our conscious and our unconscious minds. They both have their uses to us, but they also both have their drawbacks. So when I face resistance, I think of all the time I spent with David Goggins and the lessons he taught me – which I’m about to share with you in this video. 

What does company culture actually mean, why do you need it, and how do you create it? Whether you’re making your first hires, running a small SEAL team, or managing a mega organization, culture may be the single most important aspect of a healthy business.   To get to the bottom of what creates a winning culture, I turned to award-winning Human Resources advisor and CEO of Gameday HR, Katrina Gha...

This week on Team Builders I’m talking with the great and powerful Jim Allen of Raleigh, NC, about something that every person working in real estate is going to want to hear – how to manage every transaction with your team so that everyone makes the most money possible, even your clients. Jim has a unique business model which includes forming long-term friendships with all of his clients, maximiz...

We all want to make others feel good, don’t we? When you’re around someone, you want that person to feel enthused, happy, and inspired. But the energy you put out is a direct reflection of the energy you consume. So, what are you consuming? If it’s what you’re about to hear me talk about in this brief video, maybe it’s time for some cleansing to set your energy right.

Creating wildly successful social media videos as a real estate agent doesn’t have to be hard. Actually, keeping it simple and honest might just be the best way to build a passionate and engaged following. It certainly does for Winnipeg super-agent Nicole Hacault , who sold 170 houses last year with just one other agent. In this episode of This Week in Marketing, Jason Pantana talked with Nicole a...