The Tom Ferry Podcast Experience

You’re about to learn a new term that will majorly impact your business… and it’s just two, simple words courtesy of author and 30-year mortgage industry veteran JJ Mazzo: “Life rate.” Millions of homeowners feel stuck in their low mortgage interest rate. You hear it all the time – “Our rate is just too good. We’d love to move but we can’t sell now.” Here’s the problem: They’re not seeing the big...

“I just like a little bit of ridiculousness in my life.” That’s a direct quote from today’s podcast guest, Cassandra Marks, a highly successful agent from Vancouver, Washington. To understand what she’s referring to, I strongly suggest you watch this episode instead of just listening. And yeah, Cassandra might be a little ridiculous, but she’s also finely attuned to how to capitalize on her authen...

I’ve got a quick but powerful message about breaking through and tapping into your full potential on today’s podcast. In just 12 minutes, I’ll share three areas of your life and business that warrant closer examination – and some strategic suggestions to spark your transformation. I’m talking about the “mechanism of suppression” and how to overcome this built-in tendency to underperform. Even when...

If you’ve ever wondered what successful real estate agents are actually doing on social media to generate business, this episode of the #TomFerryPodcastExperience is for you. My guest is eight-year real estate veteran Faith Barrett, who closed 126 transactions in 2025 and doesn’t hold anything back when it comes to: Her best advice for someone starting new on social – and the three core types of c...

Today’s podcast is dedicated to missed opportunities from all the great ideas you never implemented. You know the story… you get a new business idea, get excited, scribble it on a “to-do” list somewhere, and then… sink right back into your routine and forget all about it. Let’s change that. To help, I’m going to show you: How to eliminate distractions so you can improve your focus, clearing space...

What separates the best from the rest? In any profession, you have your elite performers… the top 5%... who seem to naturally differentiate themselves from everyone else. The question then becomes, “What makes them special?” I got the answer from Rockstar sports psychologist Gio Valiente, and last week, I shared it with the thousands of agents at my annual Success Summit. Today’s Tom Ferry Podcast...

It’s likely you’ve never thought as deeply about the sales process as you will in the next 52 minutes – especially if you’re among the 82 percent of people who came into real estate with no formal sales training. My guest on today’s podcast is not only a powerhouse Baltimore team leader, but also the creator of the Control Selling Method.  Andrew Undem joins me to unpack the 9 “C”s that empower yo...

Every 1000 YouTube subscribers generates between 1 and 3 real estate transactions a year. Here are the YouTube tips for real estate agents that make that math work in your favor. READY TO GROW YOUR REAL ESTATE BUSINESS ON YOUTUBE? Schedule a free call with a Tom Ferry consultant:https://www.tomferry.com/free-coaching-consultation/ THE BREAKDOWN: 73% of consumers are now searching for property on Y...

He skipped college. He got his real estate license. And he started making phone calls. Year 1: 6 homes. Year 2: 30 homes. Year 3: 75 homes. Year 5: On pace for 100. All before the age of 24. In this episode of Tom Ferry's Outliers series, Anthony unpacks exactly how he did it — the lead sources, the follow up strategy, the CRM obsession, the farming playbook and the mindset that separates outliers...

From $10M to almost quitting — to $143M in one year. These are the luxury real estate tips Manhattan's top agent wishes he knew sooner. Michael Franco started in real estate in 2008 with a law degree, 14 years of closing experience, and zero idea how to actually build a business. He sold $25 million his first full year. Then sat back and waited for the phone to ring. By 2012 he was down to $10 mil...

Most realtors sound like everyone else — and it's costing them clients every single day. Joanna Wiebe built a $30M business on client communication tips for realtors that actually work. Everything a realtor does every day is writing. Emails. Texts. Listing descriptions. Offer letters. Your bio. Your website headline. Your Instagram profile. And yet almost nobody in real estate was ever trained in...

A 100-year-old brand you already know and trust is about to revolutionize real estate lead generation strategy forever. And their August 1st launch might be the biggest listing lead opportunity of 2026 — but only for the right agents. If I asked you how much your car is worth, there's one name that instantly pops into your head. Yes. Kelley Blue Book. Now they're coming for real estate — and your...

Sometimes the answer isn't to try harder. It's to try differently. We've all seen the fly that keeps slamming into the window. More effort. More force. More frustration. And yet, no breakthrough. The same thing happens in business. When something isn't working, our instinct is often to push harder. More calls. More hours. More hustle. But what if the real solution is to stop for a moment and look...

Most people don't fail because they took the wrong shot. They fail because they never took one at all. The call. The email. The video. The conversation. The opportunity. Too many people get stuck waiting for certainty before they act. But clarity doesn't come before action. It comes from action. Take the shot. If it works, you get a result. If it doesn't, you get a lesson. Either way, you move for...

Most agents are layering AI on top of an already overwhelming workload — and wondering why they feel busier than ever.   This week on the podcast, TF Coach Emily Terrell breaks down what separates agents who drown in AI tools from the ones who use AI to actually buy back their time. Emily runs a real estate team, coaches roughly 14 hours a week, and handles eight speaking engagements a month — and...

This real estate market is filled with noise. Some people are spreading fear, talking trash, and ghosting their agents. So what are you going to do about it? Get mad? Get discouraged? How about you change the way you look at things?   That’s what this Mindset Monday will help you do.

Tom Ferry's Outliers series is back — this week with an agent who went from selling knives in college to selling 200 homes a year before his mid-twenties.   At just 25, Caleb Monroe is on track to close 200 homes this year. He started in 2020 as a community college student, and his transaction count tells the story: 12, then 52, then 85, then 120, then 135 — and a projected 200 in year five. Then...

The habits you install directly shape the results you’re able to achieve.    So, does that mean you should go install a bunch of habits right now?   Not so fast. Watch this Mindset Monday first.    Want to zone in on the exact best habit for you and your business?    Schedule a call with my office: 📞 https://www.tomferry.com/free-coaching-consultation/

The generalist agent is disappearing. The ones winning right now aren't trying to be everything to everyone — they're becoming the undeniable expert in one thing.   Valerie Upham, a Compass agent in San Diego, did exactly that. By committing to a single, high-need specialty most agents won't touch, she generated over $475,000 in GCI in 18 months — and $267,000 of that came straight from educationa...

What does it mean to be culturally relevant as a real estate agent? That’s what this whole game is about, and it’s what I’m answering in this Mindset Monday.    But heads-up… The times aren’t just changing—they’ve already changed.    If you’re serious about being relevant and profitable in this industry, it’s time to get your ticket to the Success Summit (August 3–5), either in-person in Anaheim,...

This week on the podcast, you'll hear from a coach who closes consistent deals in the exact market everyone else is calling "stuck."   Kristi Jencks is a Tom Ferry coach who guides 40 coaching clients, sells 20+ homes a year, and is raising eight children — and she still treats every listing as a way to test scripts she can pass to her clients. In this conversation, she breaks down why the real es...

When you scroll through social media, how does it make you feel? If the answer is angry, exhausted, or scared, that’s not going to help you in business or life. On this Mindset Monday, I’ll take you through why it’s time to start cleaning up what you follow on social.

Welcome back to Tom Ferry's Outliers Series—where we study the disciplines of agents who are doing extraordinary things.   What does it take to go from no clients and no money to leading the top-producing medium-sized team in the country at Real Broker? In this episode, Tom Ferry sits down with Shannon Gillette to unpack her remarkable journey of growth and the leadership principles that fuel her...

How's the market? It's the question every agent gets asked. And in Summer 2026, no two markets give the same answer.   This week, Tom sits down with David Childers, CEO of Keeping Current Matters, for the data and context agents need to give clients the right answer right now.   David brings the latest on mortgage rates, inventory, pricing, and foreclosures. And contrary to what most of the headli...

This week on the podcast, you’ll hear from an agent who defied all the rules of real estate and came back more profitable than ever.    At just 30 years old, Avi Becker of Santa Barbara, CA, has already scaled to $30 million in annual production. But after reaching the top, he did the unthinkable: he bought a one-way ticket to Bali and spent 11 months traveling.    Now, he’s back, going solo, and...