The Tom Ferry Podcast Experience

Being a real estate agent is only getting harder. If you want to generate the business that you deserve and beat the competition, you need to be the best real estate agent in your market. But who decides who the best agent is in any market?   Google. That’s who.   In this clip from a previous Success Summit, I walked the crowd through the Search issues that agents are facing today and then gave th...

One of the most important questions you can ask yourself is, “What’s my ideal life look like?” because the question doesn’t stop there. You can’t just say, “Good.” What’s the endgame? What’s the vision? I want to challenge you to write yourself a letter that clarifies your vision, because it just might change your life like it changed mine. Watch the video to find out how.

Marketing channels create opportunity. But if you want to take advantage of those powerful business opportunities, you also need systems, because that’s where the action happens. On this episode of This Week in Marketing, Jason Pantana is talking about the top digital marketing systems for real estate agents. People are always crediting systems as the path to success, but almost no one ever goes i...

Are you feeling tired, exhausted, burned out in your real estate business? If you are, it isn’t because you’re not cut-out for it – it’s because you’re stuck in the wrong kind of pattern. What I’m going to share with you today is the best possible way to identify and break that pattern and step into real estate mastery! In this clip from a previous Summit, I’m going to explain to you what I call t...

Sometimes we feel like we’re sleeping in certain areas of our lives, going through the same patterns while staying in the same place. But if you want to move forward, you have to wake up, and this takes interrupting the pattern. Watch or listen to my advice for identifying the areas of your life that need a little shaking up, right here.

Too many agents use video as just an extra marketing channel. But then there are the agents who base their entire business model on video-first marketing – agents like Gia Silva. Gia proves that video is potentially the only marketing source you need, and all it takes is centering your operations around it. In this episode of This Week in Marketing, Jason Pantana talked with Gia about what it take...

On my podcasts I’m normally talking with some of the biggest, most successful names in real estate. But this week, I want you to hear from some new agents who are absolutely crushing it, right now. These three Rockstars have each been in the business for less than five years and are a testament to what can be accomplished in a short amount of time.   In this clip from last month’s Success Summit,...

Wouldn’t it be nice if you could do just one great big thing to skyrocket yourself to success? Unfortunately, anyone who has achieved true, lasting success will tell you that’s not how it works. Magic bullets don’t exist. Success is a journey, and the way to get there is one step at a time. Want to know more? You should, so watch or listen, right here.  

Let’s talk about local discovery when it comes to real estate…. No matter the size of your city, even if you’re trying to just attract people who live in your own neighborhood, the odds are that those people will still find your business online. If your customer base is local, it is absolutely essential that your online presence is optimized to help you make those connections.   On This Week in Ma...

This week, I’m sharing something really special – three ladies who are going to show you how to dominate your listing game – along with their stories almost a year in the making.   At the 2021 Success Summit, I made a bet with two women (Sandee Payne and Dee Martin) that they couldn’t each double their number of listings taken between then and last month’s 2022 Summit.   You’re about to watch a cl...

Toronto couple Jeff and Liz Johnson are a super team. They’ve been married for 23 years, have 22 agents, 9 business staff, and practically NO TURNOVER. And that’s because to Jeff and Liz, their team is a part of their family. Real estate is a high-turnover business, especially when you’re scaling a team, and that’s why I had to talk to the Johnsons about how they keep their people so happy. We tal...

What can you do between now and the end of the year to truly activate your potential and push the needle forward? I’d say there are two words that separate the people who achieve their potential and those who let it slip by them. Click the video to find out what they are and the moves you need to make, starting right now.

When you look across social media platforms – Instagram, TikTok, YouTube, Facebook – there seems to be one direction they’re all trending…. VERTICAL! If you’re not shooting vertical video, you need to start. But it’s not as simple as just turning your phone when you’re shooting. Going vertical is a little different depending on which platform you’re creating for, and if you don’t know all the rule...

Stepping into a luxury real estate requires stepping into a higher level of confidence – confidence to hang out in elite circles and practically demand referrals. But what does it take to reach this confidence? To answer this question, I spoke with Manhattan luxury superstar Jay Glazer. Jay will tell you that with the right recreational interests and impressive array of customer services, confiden...

Making money and growing your professional success are important, but they’re not a surefire way to achieve happiness. Happiness and success both come from the same place – a healthy brain. Our brain health is the foundation of everything we do, because when you love on your brain, you’ll love your life.   Dr. Daniel Amen is one of the leading psychiatrists in the country and author of over 40 boo...

What happens when you realize that you’re running out of time? And I mean in your life… The minutes are ticking down whether you’re moving forward or not. So, what can you do about it? I’d say you need to start building your dream with whatever you have in front of you, even if that means building in the sand. Watch the video to learn what I mean.

What is stopping people from making video for social media? A lot of people say they don’t know what to say on camera. But LA Rockstar agent Taya DiCarlo will tell you that all you need is a hook and an opinion. Some will say it doesn’t seem like it’s worth their time. Taya will say it’s worth $25 million in agent-to-agent referrals in just a year. There are no excuses, and to prove this point, Ja...

We all have a ton of ideas. And ideas are great… unless you fail to execute on any of them. I want to talk to you about the disconnect between what gets your brain moving around in open loops and what gets it moving forward, because an idea doesn’t mean anything without the commitment to pull it off. So, make sure you watch or listen, and let’s start closing the loops

It helps to have friends in the business, especially when it comes to generating agent-to-agent referrals. Networking with other agents can easily become one of your most valuable lead sources – if done correctly. But what can you do to not only meet the right people, but also show them that their referrals will being going into the right hands? It’s a daunting process, but Jason Pantana is here t...

You’ve heard me talk a lot about “Know, Like, and Trust.” And yet, too many agents spend too much time developing trust only to throw it away once the transaction is over. But when you maintain and nurture that trust beyond the closing table, you get something even more valuable – loyalty.   This week, I’m going to show you a clip from a past Summit in which I talk about what you need to be doing...

We can never anticipate what’s going to come up in our lives. But if we have the foresight to nurture our team culture, collaboration, and support, we can create a team of leaders who will stand by us through our hardest times. Brandi Laffins always strove to make the top transactions for her team, but when unforeseen circumstances came her way, the supportive culture she’d fostered allowed her to...

Are you doing well? Or are you doing great? Be honest about that question. Because too often do I hear people saying that they’re doing “well enough.” But I dare to say that “well enough” isn’t “enough” at all. This is your life. And I’m going to challenge you to live it more fully. Watch now, right here.

Wouldn’t it be nice if you could just focus on working with clients instead of finding them? Well, that’s what happens when you automate your marketing! A lot of people think that truly automated marketing is something reserved for massive corporations with big budgets and access to fancy services, but Jason Pantana is about to show you that’s just simply not true. Jason is going to give you 10 id...

What does it take to build a MASSIVE social media following, create consistent inbound luxury business, and never miss an important family moment? The answer… Delegating tasks so you can focus on what really matters. For a long time, Shannon Gillette thought she could do everything by herself – because she actually could! But with a little push from her coach, she managed to find the exact type of...

Whether it’s a recession or a shift in the market, what does it take to display remarkable leadership during crisis?   It’s hard to think of a better person to answer this question than Michael Hickman. Mike is an absolute titan of real estate. As the CEO of Seven Gables Real Estate, he manages 437 agents over six offices and has seven other business on top of that.   This week, I spoke with Mike...