The Tom Ferry Podcast Experience

As a real estate agent and fan of This Week in Marketing, you probably know all about using your Google Business Profile for generating hot leads. But have you heard of Google Local Guides? Turns out, using Google Local Guides for real estate might just be the ticket to unlocking that Know/Like/Trust factor that every agent needs. In This Week in Marketing, top real estate coach Jason Pantana talk...

With it being the beginning of the year, I’ve been thinking about what it means to be coachable. I’ve made a ton of business mistakes in my life, just as anyone has. But because I’ve always had a coachable mindset and been surrounded by mentors, I’ve always walked away from those mistakes with priceless lessons that have guided me forward.   This episode of the Tom Ferry Podcast Experience isn’t j...

How concentrated is your focus on your new year goals? Too many people dilute their focus with too many resolutions and aspirations, and they get nowhere. Want my advice? Zero in on what you want most and get after it.  

All videos are not created equal. Even the most information-rich video will suffer if it doesn’t conform to today’s social media viewer behavior. So today, Jason is sharing seven tips to increase the effectiveness of your video content. And it starts at the very beginning – if you don’t have a “hook” to capture the viewer’s attention in the first three seconds, you’re doomed. In This Week in Marke...

In this episode of the podcast, let’s talk about everything that’s going to work to bring you more real estate opportunities in 2023. Patrick Ferry, a knockout coach and dearest brother of mine, says that 2023 is going to be a year where you’ll have to DOUBLE the number of opportunities that come your way just to make the same about of money.   And we don’t want to just make the same amount of mon...

Stop for a second and think about the trajectory of your life – is your path leading you where you want to go, or not? Because no matter what story you might be telling yourself, you’re not stuck. And entering a new year is a perfect time to adjust your direction.  

What happens when you set goals that seem impossible, like doubling your business, and then concentrate all your marketing towards hitting those goals? As Sandee Payne of Fort Hood, TX, will show you, nothing is impossible when you keep your eyes on your target. In just a little over 10 months, Sandee took over 100 listings, and in this episode of This Week in Marketing, she talks with Jason Panta...

Is it really possible to say that there is ONE big secret to progressing in any area of your life? One thing that could fill you with confidence, direction, and genius? In his brilliant book, Think & Grow Rich, Napoleon Hill claimed there was. He called it “the mastermind,” and in this episode of Mindset Monday, I’m going to tell you what it is and why you need to find yours.

Last year, David Schwartz and some of his friends were talking about my 30-Day Video Challenge when the idea occurred to them to take it a step further… What if they committed to shooting and posting a video every day for the next 365 days so that they could get on stage at the next Success Summit ? Well, David did make it on stage at Summit, but the lasting results were more profound than he coul...

On this episode of Confidence & Conversion, we’re talking about your long-term lead nurturing strategy for getting more listings. And it’s hard to think of two people better to tackle this than expert coaches David Caldwell and Greg Holthaus. I spoke with David and Greg about how agents need to leverage virtual assistants to get more listings, the best CRMs and CRM hacks to get you on the phone, a...

Before we end the year, I wanted to share a clip from this year’s Success Summit which shows something we’d never done before. We gathered over 80 case studies from our top clients and then boiled them down into 15 Lead Generation Playbooks, each focusing on a different lead gen pillar. And today, you’re going to get a glimpse inside the one for open houses.   In 2021, Stephanie Younger’s team hel...

When you’re setting goals or trying to maintain them, how often do you stop to ask yourself who they’re for? Too often I see people not even realizing that their goals are only there to influence the opinions of other people. For those people, I have a quote I always come back to which helps to flip that narrative in your minds. Check it out here.

Marketing is a lot of work and you put a lot of work into shooting every video you put out on social. But the question is, is that video putting in as much work for you? If you’re not retargeting and repurposing video content and every other piece of content you put out there, I’d say it’s not! In This Week in Marketing, Jason Pantana is talking with Erica Wolfe of Jupiter, FL, about retargeting y...

Do you remember when LeBron James brought the Cleveland Cavaliers a championship and soon after left them to join to Los Angeles Lakers? Imagine how much excitement and hope the city of Cleveland must have felt just before having it dashed away from them. That’s how I think real estate agents are feeling going from the market we were in to the current one. If that resonates with you, you might nee...

Did you know that the average person has between 40,000 and 60,000 different thoughts in a single day? That’s a lot of voices running wild in your head! We need to constantly remember that some of those voices are louder than others and they might not be the ones we want to listen to. I’m going to tell you which ones to watch out for in this Mindset Monday.

Everything has its place. As we head into 2023, your business plan serves as the “big picture” overview for your year. But you don’t want to pull out some big overwhelming document to decipher every time you need a strategy for the moment. Victory in marketing is just like victory in war – it only takes a few calculated, precise moves and reactions. That’s why when it comes to marketing, you need...

Getting a mortgage has never been a fun experience. But with interest rates currently where they are, dealing with a mortgage company isn’t something a home buyer will likely be looking forward to. This is exactly why the market needed a company like TOMO .   On this episode of the Tom Ferry Podcast Experience, I talked with the geniuses behind TOMO, Carey Armstrong and Greg Schwartz. Both Carey a...

This episode of Team Builders is something a little different. We’re talking about real life tragedy and how people in our industry can step up as leaders during a natural disaster or any time of crisis. My longtime friend and personal client, Mary Bartos runs a team serving the area of Southwestern Florida that was devastated by Hurricane Ian. Ten percent of her market, over 45,000 homes, were ei...

A tough market requires a tough mind, and this is definitely a mental toughness market. So, how can we develop our mental toughness to meet any demand the market may throw at us? It starts with defining what it means. Because when you know the path to mental resilience, it’s an easy one to follow. Watch the video to learn more!

Creating a real estate brand is about more than just having a huge social media following or a great farming strategy. It’s about having people believe they see you everywhere, as if you’re already a part of their lives. And that takes multi-channel marketing. On This Week in Marketing, Jason Pantana interviews Krista Farr of the Farr Group Northwest out of Spokane, WA. Krista’s multi-channel mark...

Right now, every real estate agent in the country is asking two big questions: Where is the 2023 housing market headed and how can they prepare themselves for it? But the thing about these questions is that not everyone is going to agree on the answers.   Someone like entrepreneur and noted business personality Patrick Bet-David predicts a very different future for the 2023 housing market than mys...

When it comes to goal setting, not all strategies are created equal. Too often I see people setting vague, unrealistic, or unmeasurable goals that look more like wishful thinking. In this Mindset Monday, I’m giving you a worksheet to help you with your goal setting and I’m tell you a little about how to use it. This is what the top 5% of successful people do, so be sure to watch now.

Dave Archuletta is a farmer in Rancho Mission Viejo who got his license less than three years ago in January of 2020 (right before COVID hit). But in such a short amount of time, Dave is already on track to do 80 million in volume by the end of the year, by himself. And the kicker is that he never asks for business. How? By hosting fun community events that bring people together. In this episode o...

In a market like the one we’re facing right now, a lot of our mental energy is spent focusing on how to make more money. But this week of all weeks, there is an incredible opportunity to remember our most important reason for succeeding – to support the people with love. On this podcast, I’m going to give you three questions for you to think on yourself and bring up at the dinner table that will h...

There are some people out there who say that ‘visualization’ is just a bunch of New Age nonsense. But did you know that there is scientific evidence which proves that visualizing success can improve your performance? In this Mindset Monday I’m going to tell you about a study that just might change you way you choose to see yourself performing in your mind.