The Systems and Workflow Magic Podcast

You built the lead magnet. You connected it to your email service provider. You even made the landing page look nice. But now you're staring at your subscriber count, wondering... where is everybody? If your only strategy for promoting your lead magnet is "post about it on Instagram," this episode is your wake-up call. I'm sharing five creative ways I grow my email list that go way beyond social m...

You've got the opt-in built. The copy is written. The email sequence is ready. But the visuals? Those got pushed to "I'll deal with it later" territory. If you're a family photographer who has ever rushed through the visual side of a landing page (or skipped it altogether), this episode is your wake-up call. I'm sitting down with brand strategist and Showit designer Jennifer Carfora to discuss the...

Does the phrase "email nurture sequence" make you want to close your laptop and pretend you never heard it? Same. But what if setting up four to five simple emails could turn a freebie download into a loyal subscriber who actually remembers your name? Email marketing expert Amanda Stores is back on the podcast, and she is spilling the tea on exactly how to build a nurture sequence that follows you...

Do you love having an engaged following on your social media accounts? Maybe social media is the only form of communicating with your audience which works for you. This episode is for you if you understand social media platforms are just borrowed land and want to learn how to dive into the magic of email marketing. In this episode, I share the third puzzle piece in automating your offers. Listen i...

If you've been holding back on creating a lead magnet because you don't know how to set up the email automation that comes after it, this episode is for you. I'm walking you through what a lead magnet actually is, why it matters for growing your family photography email list, and the backend pieces you need in place so your freebie does more than just sit on your website collecting dust. This is a...

Is your landing page actually selling for you…or is it just sitting there looking pretty? In today’s episode, I’m kicking off a brand-new mini-series: How to Automate the Backend of Your Offers & Opt-Ins —and I wanted to go BIG right out the gate. So I invited my friend Ashlyn Carter (conversion copywriter for creatives + founder of Ashlyn Writes®) to break down exactly how to create a high-co...

I took three months off from recording this podcast, and the show never missed a week. If you're a solo family photographer who thinks taking real time off is impossible without a team, this episode is your proof that it's not. I was pregnant, sick through my first trimester, chasing a toddler, and planning a month-long trip to Montana. And my business kept running. Not because I hustled harder, b...

So many creative entrepreneurs dread sending out weekly emails. Maybe you feel you have nothing to say, maybe you forget, maybe you feel like you’ve already used your best ideas. Today, I am welcoming back Elizabeth McCravy to the podcast, this time to talk about how her automated email system has improved her business and made her email marketing strategy so much easier. Elizabeth is sharing some...

Are referrals a major component of your business's marketing strategy? In this episode, I am chatting with Faith Burtamekh of Faith Marie Co about developing a referral-worthy business. Listen in as she shares some of the priorities you absolutely should consider when building your referral-worthy business and client experience, along with key tips for each of those considerations. Trust me, you’r...

Planning out your next 90 days does not have to mean adding 47 new goals to your plate and white-knuckling your way to December (or to the end of the year). In this episode of the Systems and Workflow Magic Podcast, I sit down with business strategist Kat Schmoyer to break down her simple 4-step quarterly planning method so you can set realistic goals, protect your margin, and actually enjoy the s...

If you have been doing every single thing in your photography business by yourself and wondering why you are exhausted, this episode is your wake-up call. I sat down with Jill Gum of Jill Gum Photography & Education, and we are spilling the tea on outsourcing: when you are actually ready, what to hand off first, and the systems you need before you bring someone new into your business. Jill is...

Today I am so excited to introduce you to my good friend Angela Tan of The Systems RX. She is the QUEEN of funnel tech and automated workflow strategy. We will be talking all about how to create a “hands-off hospitality” approach in your automations as well as the 5D Formula for each stage of the client journey. Angela is truly a superhero when it comes to helping business owners automate their cl...

As you may know, Dubsado is an incredible CRM that saves time and energy for photographers and business owners alike, but occasionally, it is necessary to connect Dubsado to external software to enhance the rest of your workflow. That’s where a program like Zapier comes in to act like a bridge between Dubsado and another software! As we wrap up our Dubsado education series on the podcast today, I'...

If you have ever felt like your CRM handles half the job and the rest of your client workflow lives on sticky notes and random Google Docs, this episode is going to hit different. I'm sitting down with Abby Martinez, OBM and VA agency owner, to talk about how to connect Dubsado and ClickUp so your client experience runs on a real system instead of scattered memory. Abby is the founder of Abby Mart...

Your portfolio could be stunning, your editing could be a chef's kiss, and you could still be quietly losing referrals and repeat bookings. Why? Because your client experience has gaps you haven't mapped out yet. In this episode, I'm breaking down the four phases of a strong client experience for family photographers and showing you exactly where Dubsado fits into your workflow so nothing falls th...

Today we are continuing the conversation about utilizing Dubsado in your creative business. In this episode, I’m sharing with you some baby steps that you can take to start automating your workflows. As a Dubsado expert and family/branding photographer, I have seen the power in automating your business, and how it will save you so much time and energy. I’m making sure to include a few ways that yo...

It's time to dive into a rather controversial debate… Honeybook vs. Dubsado. Joining me in this conversation is my friend Caitlyn Gray of Systems and Strategy! Caitlyn works with female-owned businesses to fail-proof their business strategy and set up their tech so that everything runs with ease. She is also both a Honeybook and Dubsado expert, so I am so excited to have her on to chat with me tod...

Are you running your family photography business on sticky notes and scattered Google Docs? In this episode, I am spilling the tea on why a CRM matters for family photographers and sharing my top four reasons I chose Dubsado as my all-in-one business management tool. Spoiler: one of those reasons involves my toddler, a wall of sticky notes, and a toilet. I walk you through what a CRM is, how it ke...

Let's talk about the one system that protects your photography business, your client relationships, and your sanity: contracts. If you have been running sessions without a signed contract, this episode is your sign to change that today. I am breaking down four reasons why contracts are non-negotiable for family photographers, plus a bonus tip on automating your entire contract process with a CRM....

Welcome to another episode of The Systems and Workflow Magic Podcast! Today we are discussing all the systems and workflows you can set up to create and maintain a magnetic website presence. I am so excited to be chatting with website designer Elizabeth McCravy. Elizabeth has designed so many beautiful Showit website templates, and has the best tips for keeping your website up to date to better co...

Ever wondered what actually goes on behind the scenes of a well-run mastermind? In this episode, I'm sitting down with my former mastermind leader, Kat Schmoyer, to break down what a mastermind really is, how it differs from group coaching, and the exact systems and workflows Kat uses to make her mastermind sustainable. Whether you're thinking about joining one or creating your own, this conversat...

Welcome to another episode of The Systems and Workflow Magic Podcast. As all creative business owners know - it’s tax season! Today, I am interviewing my amazing CPA Jackie Easterday, and we are chatting all about taxes and how to set up your systems for an easier tax season. This is something that Jackie has helped me so much with, and I know her advice will be helpful for any creative business o...

In this special and deeply personal episode, Dolly sits down with her husband, Ty DeLong, for a candid conversation about money, marriage, and what it looked like to pay off over $150K in student loan debt while building a business. You’ll hear how their different financial backgrounds impacted their relationship, how they finally got on the same page about money, and the exact systems Ty used to...

Welcome to another episode of The Systems and Workflow Magic Podcast! Today, we are chatting about the profit first method with financial educator Kelly Mathis. This is something I struggled with for years in my business, but through working with Kelly, I have been able to sort out my own financial workflow and systems that are helping my business to thrive! 📖 Access FULL episode + transcript + s...

While I’ve been sharing some really tactical episodes about list building over the last few weeks, it’s time to share one of my most successful strategies in which I increased my email list by 4,000 subscribers in just 5 days. In this final episode of the lead magnet series, I am recapping my experience with putting together the 2022 Systems and Workflow Magic Bundle, where I pulled together talen...