The Systems and Workflow Magic Podcast

Are you adding email subscribers to your list pretty regularly, but you're stumped about what exactly to DO with them now that you have them? If that's you, you're not alone. Tune in to hear Liz Wilcox share a simple 3-step approach to converting your new leads into customers with a wicked simple welcome sequence. Get ready to walk away from this episode with tangible tips that will take you less...

Have you ever wanted to be more intentional with your business's content strategy? One of the best ways to do that is by building a content strategy that supports your email marketing strategy. Yes! The two can work together to create a powerful combination. In this episode, visibility coach and business strategist Joy Michelle shares three ways that you can leverage your content to level up your...

What is holding you back from sending emails to your list? If you have been avoiding email marketing because you are afraid people will hate your emails, unsubscribe, or worse, send you a nasty reply, this episode is your permission slip to get over it and hit send. I sat down with Kate Doster, host of the Do The Brave Thing Podcast, for what I can only call an email marketing therapy session. We...

Do you ever feel like there’s never enough time to focus on email marketing in your business… and even if you wanted to start, figuring it all out feels like it would take HOURS? If you’ve been telling yourself: “I don’t have time to figure out email marketing,” “I don’t have time to create a lead magnet,” “I’m not a tech person,” or “I don’t have time to write an email every week…” …this episode...

Do you want to take your business up a notch? Are you ready to level up with email marketing but don't know how or where to start? Don't sweat it - this episode is here for YOU! In this episode, we dive in and get that creativity flowing as I share how to make your emails soar into success over these next few weeks! Top reasons to listen to the entire episode: Discover why email marketing is benef...

Are you looking for ways to take your QuickBooks experience from drab to fab? Maybe you just need a little guidance on how to get started and have a seamless experience. In this episode, Crystalynn shares her expertise on how to get started with QuickBooks as well as some useful tips and tricks to make the most of 2023. If you're ready to take your finances from mediocre to magical, this episode i...

Are you the type of person who can't resist downloading every "try my routine!" freebie that pops up on your screen? Maybe you've tried countless routines from fellow business owners, but still feel like something is missing. In this episode, Anna Dearmon Kornick and I discuss the five essential routines that every successful business owner needs. If you're ready to finally achieve that elusive wo...

Are you hesitant to try out all the new artificial intelligence or AI software that are showing up on your feed? Maybe you have seen the hype, but you think it's more authentic to just do everything yourself. Cameron and Tia Goff are joining me today to share all things AI and how they overcame Tia's resistance to using AI and how Cameron overcame his desire to only explore each new AI software. I...

Are you stuck in that hamster wheel of busyness where you are working all day but your actual to-do list barely moves? Same. In this episode, I am sitting down with business and productivity coach Jade Boyd to break down her 5 P's of Productivity framework, and trust me, these are not your average "just batch your tasks and wake up earlier" tips. Whether you listen while editing your latest galler...

There are two types of people in the world, ones who are on top of their tax prep, and those who want to skip right over this podcast episode. Before you run off, let me introduce you to Jackie Easterday. In this episode, Jackie not only breaks down the stigma around accountants being intimidating or scary, but she is also answering my burning questions I had before I started working with her. If...

Want to know how one photographer books 100+ mini sessions per season without losing her mind (or a single lead)? In this episode, I'm sitting down with my Nashville neighbor and the self-proclaimed Queen of Mini Sessions, Rebecca Rice, and she's spilling the tea on the exact systems and workflows she uses to book, automate, and deliver mini sessions at scale. Rebecca Rice is a Nashville-based fam...

Are you ready to gain clarity and confidence in your business finances? Maybe you peek at your numbers every couple of months, but let’s be honest, that just isn’t good for your business and it is probably adding to the intimidation and overwhelm of the task. In this episode, Shanna Skidmore, of Skidmore Consulting, shares how she crafted her experience as a Fortune 100 Financial Advisor and is no...

Are you a busy entrepreneur wanting to create an effective digital funnel this year? Maybe you have been listening to recent episodes of this podcast, and you are inspired and intrigued to figure your funnel(s) out! In this episode, I am peeling it back and sharing the entire who, what, why, and hows of The Systems and Workflow Magic 2.0 Funnel Bundle . If you are ready to put your ideas into acti...

You've got the offer. You've got the date. And you've told yourself you'll start talking about it soon. If that's where most of your launches begin — and end — this episode is your wake-up call (the gentle kind, not the panic kind). I sat down with Brenna McGowan to talk about what a pre-launch actually is, why most photographers and creative educators skip it entirely, and how to build a strategi...

Are you the go-big or go-home person in your life or business? Maybe you don’t enjoy taking things slow in your business and love the boost events bring to your bottom line. In this episode, Krista Miller of Summit in a Box® shares how using virtual summits not only increases your income during the event but also is the gift that keeps on giving for your business in the future. If you are looking...

Are you putting in hours on Instagram only to watch your content vanish within 24 hours? Same. In this episode, I'm sitting down with website designer and Squarespace SEO expert Bekah Read to talk about her genius content distribution system called PIGFL (yes, like a full pig, and yes, it's hilarious). Becca walks us through exactly how she creates one piece of content and pushes it to five platfo...

Are you a creative business owner who set up a business bank account months ago but still gets a pit in your stomach every time you think about opening it? You are not alone, and this episode is your permission slip to stop avoiding your numbers. I sat down with Sarah Becker, CEO of Becker Talks Money (and former wedding photographer-turned financial educator), to break down exactly how to build a...

Are you currently doing all the things in your business? Maybe you enjoy the hustle and bustle of wearing all the hats, but sometimes things get messy when your workflow is interrupted. In this episode, Kay Hillman will share how to create a long-term and sustainable marketing strategy around your customer journey for consistent sales and how to start creating realistic systems in 2023. If yo...

Do you suffer from Shiny Object Syndrome? Maybe you are looking back on the year and realizing how much time you wasted on unfinished projects. In this episode, Kristin Lawton, chief brand mixologist for the District Brand Bar, dives right into a planning strategy that can keep you focused and help you accomplish more of your goals in the next year. If you are ready to kick New Year resolutions to...

This episode was originally recorded in late 2022. The companion blog post has been fully rewritten and updated for 2026 with current TikTok stats, platform features, and strategies. Head to the blog post linked below for the most up-to-date data and action steps. If you have been avoiding TikTok because you think it is just for dancing teenagers, I need you to hear this episode. I sat down with S...

Are you tucking your reviews away for a rainy day? Maybe you aren’t sure what to do with your client's testimonials, or you don’t have any because you don’t know how to ask for them. In this episode, Brittany Herzberg is here to unlock a whole new level of your business by sharing the tips and tricks to collecting and sharing what your client has to say about you! If you are ready to start strateg...

Are you scrolling Pinterest looking for new ways to make more money in your business? Maybe you are trying to figure out how to navigate Pinterest because you’ve heard how helpful it can be in marketing your business. What if I told you that there were systems in place to make your Pinterest marketing strategy foolproof and systems that would allow you to pin with purpose, organically grow your fo...

Is your website LACKING some essential SYSTEMS such as a Privacy Policy + Terms and Conditions page? Maybe you know these legal pages hold some kind of value, but hey, who looks at those tiny links at the bottom of your website anyway? If you are ready to protect the hours and money you have invested in your website and digital products, this episode is for you! In this episode, Paige Griffith, th...

Does the very mention of Zapier make you want to close your laptop and go eat a snack? You've heard other family photographers rave about it, but the second you click over to the site, the whole thing feels like a foreign language. I get it. But here's the deal: if you want your systems to actually talk to each other, track where your leads and income are coming from, and automate the backend of y...

You have a lead magnet idea. You know who it is for. But the second you try to figure out the back end of getting it out into the world? Total brain fog. Which platforms do you need? How do they connect? And how do you make the whole thing run without you manually sending a PDF at 11 p.m.? In this solo episode, I am breaking down what a tech stack actually is, sharing the exact tools I use on the...