The Systems and Workflow Magic Podcast

If you have been "planning" a digital product launch by opening 47 tabs and hoping for the best... this episode is your wake-up call (said with love, you amazing muggle). I sat down with Brooke Scott, an Operations and Integration Specialist with an MBA and lean process training, and she walked me through exactly how to take a launch from total chaos to a clear, structured plan. Brooke works with...

If you have ever launched a digital product and wondered why nobody showed up to buy it, this episode is the wake-up call you did not know you needed. I'm sitting down with Google Ads and online marketing expert Glenneth Reed to talk about why your launch strategy might be missing a major piece: Google. We're breaking down how to set up tracking before you launch, why your sales page needs to show...

You've built the offer, made the sales page, and you're ready to launch. But if you haven't been showing up and talking about your topic for weeks before the cart opens... you're going to feel like you're selling to an empty room. In this episode of the Systems and Workflow Magic Podcast, I'm sitting down with Kelly Sinclair, brand strategist and founder of Entrepreneur School, to break down her V...

You built the thing. The course, the template, the membership, and the offer you know will help people. And then you announced it and... nothing. No buzz. No engagement. Just digital silence. Here's the thing most creative business owners miss: selling starts long before the cart opens. It starts with your pre-launch content . And in this episode, I'm sitting down with StoryBrand Certified Guide H...

Successful launches are not about luck. They are about data, and most family photographers running digital offers have zero system for tracking any of it. In this episode, I am joined by Carolyn O'Brien, a certified Online Business Manager and metrics specialist who has worked with hundreds of digital course creators and coaches to track, measure, and improve their launch performance. She is also...

In this bonus End Of Year (EOY) episode of The Systems & Workflow Magic Podcast (Unedited & Raw) I am sharing my EOY review thoughts on 2023! What worked in my business (best investments) A bad investment I made and what that taught me The best blessings of 2023 & how it impacted my business My future goals of 2024 (business + personal) And so much more This is a real and raw (and uned...

You have a workflow for inquiries. You have a workflow for client delivery. But do you have a marketing workflow? If the answer is "not really," this episode is about to change that. I'm sitting down with Tayler Cusick Hollman, marketing consultant and founder of Enji, to break down the two layers of a marketing workflow that most small business owners completely overlook. Tayler has spent nearly...

If you have ever launched something and heard nothing but crickets, this one is going to hit home. In this episode, I'm sitting down with launch strategist and conversion copywriter Ash Chow to talk about the pre-launch strategy mistakes that quietly tank your sales before the cart even opens. Ash walks us through her signature POWER Framework and shows you exactly how to prime your audience so th...

You built the offer. You wrote the emails. But your launch still feels like you are shouting into the void. What if the missing piece is a single free training that warms your audience up before the cart even opens? In this episode, I am sitting down with launch strategist Mara Kucirek to break down exactly how to host a profitable webinar or masterclass that grows your email list and converts att...

What if you could run a full launch without ever going live? In this episode, I'm sitting down with Michelle Pontvert, a life-first business strategist based in Paris, France, to talk about her "not-so-live" launch method. Whether you watch this on YouTube or listen on the podcast, you are going to walk away with three strategies to pre-record your launch content, build real urgency without perfor...

You know TikTok is a thing. You've heard it's where the people are. But does it actually have a place in your launch strategy, or is it just another platform begging for your attention? Spilling the tea in this episode: short-form video strategist Sarah Weiss is back on the podcast to break down exactly how to use TikTok during a launch period, including which features to use when your offer is li...

You already know your offer is good. But if you've ever stared at a blank doc wondering what to write, when to post, or why nobody seems ready to buy when you finally launch, this episode is going to feel like a deep exhale. Copywriter Emily Conley of Emily Writes Well is back on the podcast (and on YouTube for the first time!) to break down the 3 phases of launch copy every creative business owne...

When you think about what "cost" something has towards your business, I bet the first thing that comes to mind is that new software you just purchased. Or maybe that course that you just know will help take your business to the next level. That's not what I'm talking about today. In this episode, I'm going over the consequences not implementing proper systems and workflows on the backend of your b...

Feeling the need to always post new content on social media can be exhausting. My guest today, Angie McPherson, is going to share with us how to get your time and your freedom back by repurposing and reposting your content in a more strategic system! Top reasons to listen to the entire episode: How to repurpose and repost every single piece of content strategically Her 5 pillars of content And muc...

Are you ready to take your online presence to the next level? Maybe you know SEO can be one of your most effective tools for driving website traffic and creating sales leads, but you need help getting started. In this episode, Rebekah Read of Rebekah Read Creative shares her own content creation and SEO strategy (and it feels like we should be paying for this strategy session!). If you are looking...

What happens when your systematized schedule still has your battery running low? How do you market your business when you're a team of one and you just can't do the socials? My guest, Caitlin Wilcox, shares with us how she waits to market her small businesses based on her personal battery levels. Top reasons to listen to the entire episode: When to take the opportunity to turn one post into many H...

Episode 100 is a big milestone for me! I am so thrilled that I have been able to show up week after week to chat with you (and chat with other business owners) about all things Systems & Workflows. Thank you for taking this journey with me and I look forward to giving you all even MORE advice on how to streamline the backend of your business. Top reasons to listen to the entire episode: The 5...

We all know that one of the key steps to growing your business is growing your email list. But you may be asking "How do I do that, Dolly? " Well, in this episode, I'm joined by Stephanie Kase who shares the power of Webinars and how they will help your email list grow and grow! Top reasons to listen to the entire episode: How she uses email marketing and Webinars to increase her sales Her formula...

What exactly is a bookkeeper and why do you need one for your business? In this episode, I'm joined by virtual bookkeeper and CFO for creative entrepreneurs, LoriAnn Kuntz, where where she gives us the reasons why having a bookkeeper will help bring more money into your business! Top reasons to listen to the entire episode: What exactly is the difference between an accountant and a bookkeeper? Whi...

So today’s episode is a bit different from the majority of my episodes and you may choose to skip this episode entirely, but honestly, I hope you will stick around mostly to be encouraged. It can feel like a discouraging time for small business owners right now, but I wanted to share with you some words of encouragement that help me get through rough times. Top reasons to listen to the entire epis...

If you are a podcaster, or even thinking about starting a podcast, DO NOT skip this episode featuring special guest Juliana Barbati. Juliana is a podcast launch & growth strategist with expertise in organic marketing, SEO, copywriting and monetization. Listen in and learn her 5 strategies to get more people listening to your podcast! Top reasons to listen to the entire episode: Learn how to vi...

If you’re thinking about hosting a summit to grow your audience or launch your next offer, this episode is packed with strategies that are still incredibly relevant for 2025. Krista Miller breaks down the exact trends and systems you need to create a high-converting virtual summit that actually works in today's online space. Top reasons to listen to the entire episode: Hear why you should host you...

According to the U.S. Bureau of Labor Statistics, nearly half of all businesses fail in the first five years. That's why I'm incredibly proud to be celebrating my fifth year in business in August 2023! To ring in this milestone anniversary, I'm looking back on my past five years in business and sharing five important lessons I've learned along the way. Thank you so much for your support and for be...

Your email list is not growing because you keep reaching the same people over and over again — and today's guest is here to call that out and fix it. Photographer and business mentor Jamie Fisher of Jamie Fisher Collective is spilling the tea on how to get in front of fresh new audiences, why email marketing is the system behind it all, and exactly what to put into place so every new connection yo...

We've all heard that storytelling is a key component of email marketing, but how exactly do we make that happen? In this episode, Allea Grummert, an email marketing strategist and conversion copywriter is sharing her best tips for incorporating storytelling into email marketing without overthinking it or getting stuck along the way.  Top reasons to listen to the entire episode: Find out why s...