The Systems and Workflow Magic Podcast

Welcome back as we continue the Summer of SEO! This week, systems and process specialist Bai-Leigh Chapman joined me to discuss SEO for blog posts. Bai-Leigh shares her journey from being a VA to a systems expert. We cover the importance of creating a process for SEO blogging, and Bai-Leigh reveals her contribution to the Systems and Workflow Magic Bundle, the SEO edition. This episode offers prac...

Hey, friend! Today, SEO expert Melissa Arlena joins me. Melissa brings over 14 years of SEO experience, shares her journey from IT to photography, and how she has successfully used SEO for her photography business across different states and genres. We discuss the importance of setting up and frequently updating your Google Business Profile, the dos and don’ts of adding addresses and phone numbers...

Hello, and welcome back to the Systems and Workflow Magic Podcast! Today, I am joined by SEO expert and founder of Delegate and Accelerate, Rita Ester. Rita shares insights into optimizing local SEO, emphasizing the importance of creating and maintaining a Google Business Profile and profiles on other search engines like Bing and Yahoo. She discusses the value of joining local organizations and be...

Hey friend! Welcome to episode one of the Summer of SEO series. To kick things off, I am joined (once again) by SEO expert Christy Hunter. We dive deep into the essentials of search engine optimization (SEO) for small business owners and discuss Christy's new roadmap for SEO, designed to guide business owners through the vital steps to enhance their online visibility. Let the Summer of SEO begin!☀...

Hey friend! This week, we're doing things a little differently. Join me for an in-depth case study of my 1:1 launch integration client, family film photographer Grace Paul. We delve into the journey and strategies behind Grace's incredibly successful launch of a fine art family photography collaboration, which generated $51,000 in just one week! Grace shares the essential steps leading up to the l...

In this episode, I am joined by Sara Dunn (aka Sara Does SEO), a wedding SEO specialist, to discuss the basics of SEO and how to improve visibility on search engines. Sara emphasizes the importance of using keywords that people are actually searching for and provides tips on how to find and incorporate these keywords into your website. Sarah also discusses the benefits of narrowing down and workin...

If your photography business feels like a water bottle with a crooked lid, something is out of alignment, and your clients can feel it too. In this episode, I'm sitting down with photographer and educator Annemie Tonken to break down the five components of business alignment (she calls them the 5 P's) that determine whether your business is profitable, sustainable, and one you actually love runnin...

In this episode of the Systems and Workflow Magic podcast, Dolly DeLong interviews Heather Licey, a wedding and senior photographer, about the importance of financial systems for small business owners. Heather shares her expertise in managing business numbers and offers practical tips for setting up a weekly, monthly, quarterly, and yearly rhythm for tracking income, expenses, independent contract...

This week on the podcast, I am joined by public speaker and coach Jessica Radsdall. She shares her inspiring journey from surviving a tragic car accident to becoming a motivational speaker and business scaling expert. Listen in as Jessica shares with us the importance of honing your message and how that can lead to business growth. Top reasons to listen to the entire episode: How systems support s...

Hey, friend! This week, we're doing things a little differently. In this episode, I am joined by copywriter Sage Polaris, who will interview me (I said things would be different this week) about my recent launch. I'm an open book this week. Listen in as we discuss what worked and what didn't on my most recent launch. Don't miss this one! Interested in purchasing The Launch Bundle? You still have u...

Today, I am joined by Abby Powell, the creative force responsible for the cohesive brand designs of Dolly DeLong Education and Dolly DeLong Photography. Join us as we dive into the significance of strategic branding and Abby's transition from computer science to brand design. We will also provide insights on achieving brand cohesion. I hope you enjoy this conversation! Top reasons to listen to the...

I finally brought my bookkeeper on the podcast, and she did not hold back. If you've been avoiding your business finances, burying your head in the sand, or joking your way through money stress (guilty), this episode is your wake-up call wrapped in a warm hug. Anamarie Knapp is the owner and CEO of Will & Abby Bookkeeping, a Nashville-based company that serves small, service-oriented, solo-own...

Today, I'm joined by systems strategist and HoneyBook Pro; Dahlia Orth. We discuss the importance of implementing systems and workflows in business to cope with unexpected personal tragedies. Along with having solid SOPs, Dahlia outlines how having a community around her helped when she experienced a sudden loss. ➡️ Snag the much anticipated Systems & Workflow Magic Bundle (The Launch Edition)...

In this episode, Courtney McKay, a tech and automation specialist, joins me to discuss using Zapier and webhooks to automate business processes. Services like these are a game changer for automating and streamlining your business. Get ready to take notes, friend! ➡️ Snag the much anticipated Systems & Workflow Magic Bundle (The Launch Edition) HERE: https://systemsandworkflowmagic.com/the-laun...

Join me and my guest, brand strategist Grace Griffith, as we discuss the importance of brand strategy and messaging. We explore the concept of the voice of customer research and how it helps businesses understand their audience's needs and desires. Listen as we delve into creating a brand voice guide, which allows companies to establish consistency in their messaging.  ➡️ Snag the much antici...

Today, I have Christy Hunter on the podcast to discuss the importance of SEO for businesses and provide tips on how to get started. We go over the need for businesses to be the Googled answer when someone is searching for a solution. Christy also shares her experience with SEO and how she turned a negative experience into an opportunity to help others. ➡️ Snag the much anticipated Systems & Wo...

In this episode, I (Dolly) interview Amanda Rai, a photographer and business coach, about building an associate team for a photography business. Amanda discusses the need for an associate team, establishing a mission statement, legal and contractual considerations, recruiting and hiring, training and shadowing, cultivating a positive team culture, giving feedback, and opportunities for masterminds...

My guest this week is Caroline Hull, a podcasting strategist and CEO of Wild Home Podcasting. Today we discuss how to create a strategic podcast to grow memberships, programs, and services. We also go over how to shift your mindset to view podcasting as a component of the sales funnel to generate sales in your business. ➡️ Snag the much anticipated Systems & Workflow Magic Bundle (The Launch E...

If you know you should be blogging but the whole process feels like a tangled mess of brainstorming, writing, and wondering what to do next, this episode is going to be your new best friend. I sat down with Amy Reinecke and Jennifer Draper of Spark Media Concepts to talk about how to actually build a blogging workflow that fits your real life and real schedule. Amy and Jennifer have over 16 years...

Today I'm joined by graphic designer Tracey Albrecht, owner of Soap Box Studios. Together we discuss the importance of graphic design, your brand, and the message it can convey to your customers. Don't miss this one! ➡️ Snag the much anticipated Systems & Workflow Magic Bundle (The Launch Edition) HERE: https://systemsandworkflowmagic.com/the-launch-bundle-kajabi 🎙️Access the Private Podcast o...

You picked your colors. You launched your website. You have a logo you actually like. So why does your marketing still feel like it is not quite landing? In this episode, I am sitting down with brand strategist and creative director Jessie Christensen to talk about the piece most photographers skip entirely: building the brand underneath the branding. Jessie breaks down what a Unique Selling Propo...

Today I'm interviewing Amber Housley, a business coach, marketing strategist, and live event expert. Amber shares the systems and strategies she uses in planning retreats and live events, such as utilizing software like FG Funnels, Asana, Airtable, Voxer, and Textiful, to automate processes and improve the attendee experience. She also emphasizes the importance of post-event surveys for future mar...

You put together your offer, built the sales page, sent the emails, posted on Instagram... and then heard crickets. Sound familiar? In this episode, I'm sitting down with Abagail Pumphrey, CEO and co-founder of Boss Project, to talk about what actually makes or breaks a launch. Spoiler: it's probably not your offer that needs changing. Grab your notebook because Abagail is not holding back. Abagai...

It's Bundle week! The Systems and Workflow Magic Bundle: Launch Edition is finally open! Check out this off-the-cuff episode where I discuss the online business landscape and why you should consider reshaping the way you see launching in 2024 (& beyond) because it's just promoting AND marketing yourself! You need to step out of your comfort zone and promote yourself! Let's reconnect the way yo...

In this episode of the Systems and Workflow Magic Podcast, I welcome Monica Snyder to discuss the benefits and process of setting up an abandoned cart sequence for businesses. She shares how this automated system can help increase sales and provide insights into why potential customers did not complete a purchase. We will also illustrate how integrating various tech platforms can enhance the effec...