The Systems and Workflow Magic Podcast

(This is a replay of Episode #61, Aired in 2023) Are you putting in hours on Instagram only to watch your content vanish within 24 hours? Same. In this episode, I'm sitting down with website designer and Squarespace SEO expert Bekah Read to talk about her genius content distribution system called PIGFL (yes, like a full pig, and yes, it's hilarious). Becca walks us through exactly how she creates...

What if the money you're already spending to run your family photography business could also fund your next family vacation? In this episode, I'm sitting down with travel points coach Megan Lanford of Points Too Paradise to break down the actual system behind earning and using credit card points for free travel. I also put Megan on the spot and have her walk me through planning my son's birthday t...

I sat down with Santa Scott himself for this one, and yes, I mean a real, professional Santa Claus with 51 years of experience. If you're a family photographer thinking about adding Santa minis to your holiday lineup this year (or making them run smoother than last year), this episode is packed with behind-the-scenes insight you won't find in a Facebook group thread. Santa Scott has been portrayin...

You know SEO matters for your photography business. You have heard it a hundred times. But every time you sit down to actually do it, you freeze up, second-guess yourself, and end up scrolling Instagram instead. Sound familiar? In this episode, I'm sitting down with SEO strategist Brittany Herzberg to break down how to build an SEO system you can actually maintain as a solo family photographer. Br...

You know that moment when a new inquiry hits your inbox, and you freeze? Not because you don't want to respond, but because you can't remember what you said last time, whether you should mention pricing, or where that one email template went? Yeah. That's what happens when your entire business lives in your head. In this episode, I'm walking you through five specific AI prompts you can use today t...

A mom finds you on Instagram. She loves your work. She visits your website. And then she closes the tab, finishes making dinner, and two months later books a different photographer in your city. Sound familiar? That is not a portfolio problem. That is a middle-of-the-funnel marketing problem. And in this episode, I am breaking down five strategies you can start using this week to stop losing warm...

If you've been avoiding SEO because it sounds like something only tech people care about, this episode is going to change your mind. I'm breaking down exactly what SEO means for your family photography business, why it has become one of the top inquiry sources for photographers who actually invest in it, and the three things you can do this week to start showing up on Google. This is a solo episod...

If you have ever opened Instagram, stared at the screen for three minutes, and then closed the app because you had no idea what to post... this episode is your permission slip to stop winging it. In this episode, I am building you an entire week of Instagram content in real time. Five posts. Five days. Hooks, captions, and CTAs mapped to the client journey using my 4C Method (Connection, Clarify,...

If your marketing plan is "post a pretty photo on Instagram and hope families find me"... we need to talk. I spent the last several months looking at the actual data on how families are finding and hiring family photographers right now in 2026, and the path they take from "we need family photos" to "take my money" looks nothing like what worked in 2022 or 2023. In this episode (which you can also...

What if I told you that one single blog post could fuel your email newsletter, your Pinterest pins, your Instagram, your Facebook, your LinkedIn, AND your Google Business Profile update for the entire week? That is exactly what I'm breaking down in this episode of the Systems and Workflow Magic Podcast, and yes, you can watch the full training on YouTube or listen right here. Most family photograp...

Be honest with me for a second. How many courses or memberships are sitting in your hard drive, your email, or your Google Drive right now... untouched? If your hand just went up, welcome. You are in very good company. In this episode (which you can watch on YouTube or listen to right here), I'm putting on my counseling hat (yes, I have a master's in mental health counseling, and no, I won't invoi...

Can you answer this question right now, off the top of your head: what happens from the moment a client fills out your contact form to the moment you deliver their gallery? Every single step? If you're blanking (or cringing a little), this episode is your wake-up call, and I mean that with so much love. In this episode of the Systems and Workflow Magic Podcast, I'm revisiting one of my oldest epis...

Are your sessions sitting with empty spots, and it's making your stomach hurt? Same. In this episode, I'm spilling the tea on exactly how I built a simple giveaway strategy that helped me fill motherhood session spots, grew my email list by 25+ local families, and gave me a repeatable system I can use year after year. Here's the deal: 2026 has been different. Sessions aren't booking the way they u...

I'm spilling the tea on exactly what I'm doing this April to market my family photography business, and fair warning, one of these three strategies is getting me way outside my comfort zone (and it has nothing to do with cameras). Whether you watch this on YouTube or listen on the podcast, you're walking away with three specific, doable marketing moves you can steal for your own business this spri...

Okay, family photographer, I need you to be honest with yourself for a second: when was the last time you checked your website for broken links? Not just a quick glance at your homepage. I mean, actually going through and making sure every single link works. Because I just discovered that my own website had over 166 sessions landing on a "page not found" error, and I'm spilling the tea on all of i...

Be honest with yourself for a second. When was the last time you sat down at the very start of a month and knew, before the first week even hit, exactly what you were going to blog, what Instagram content was coming from that blog, and what you were emailing your list? Not reacting to a slow week. Not panic posting because inquiries dried up. Just a plan, a real one. If that question made you squi...

In this episode of the Systems & Workflow Magic Podcast, I’m sitting down with fellow family photographer Jenny Macy to discuss something many photographers struggle with: consistently marketing while running a busy business and raising a family. Jenny shares her story of building a photography business across three different states, ranking on the first page of Google, and eventually growing...

What if booking sessions didn’t require posting every day, chasing trends, or living on Instagram? In today’s case study, I’m sharing the real story of a busy mom family photographer who used email marketing — not hustle — to stay consistent and book sessions in a full season of life. She has two young kids. A husband with an unpredictable schedule. And limited work hours each week. And yet… she f...

If you’re a family photographer who feels busy, booked, and still confused about what you should actually be paying yourself… this episode is for you. Maybe you’ve wondered: -Why does paying myself feel so draining? -Why does everyone else online seem to have it figured out? -Why am I booking sessions but still unsure what I can actually bring home? Here’s the truth: Most family photographers aren...

If blogging always ends up at the bottom of your to-do list (or it feels like something you “should” be doing but never actually follow through on), this episode is for you. In this week’s podcast (also a YouTube episode), I’m walking you through why blogging fails for most family photographers and how to fix it with a repeatable system that actually fits your real life. Because blogging isn’t dea...

Big question for you, family photographer: Are you treating February like a slow month OR like a setup (like SYSTEMS) month? In this episode of The Systems & Workflow Magic Podcast (also originally recorded as a YouTube video!), I’m walking family photographers through three simple marketing moves to focus on in February 2026 so you’re not scrambling for March and April bookings later. This is...

Hey family photographer, if blogging keeps getting pushed to the bottom of your to-do list because of sessions, editing, or just life… you’re not alone. In this episode, I’m walking you through the exact blogging system I use to publish consistent, keyword-optimized blog posts for my family photography business — without staring at a blank screen or reinventing the wheel every month. Blogging used...

Have you ever spent time writing an email you knew would help your audience… only to find out it never reached their inbox? (womp womp) In this episode of The Systems & Workflow Magic Podcast , I’m sharing a very real behind-the-scenes lesson from my own email list. After years of consistent weekly emails, I discovered that my newsletters were quietly landing in spam — and I didn’t even know i...

SEO still feels overwhelming for a lot of family photographers—and if you’re heading into 2026 wondering whether it’s even worth your time, this episode is for you. In this episode, I’m breaking down why SEO is not optional for family photographers , even as social media gets louder and attention spans get shorter. Families are still Googling before they book, and SEO is one of the most stable way...

Client testimonials are GOLD for your family photography business, but most photographers only use them once and then forget about them. In this episode of The Systems and Workflow Magic Podcast , I’m breaking down six strategic ways family photographers can reuse client testimonials across their entire client journey so they actually do the heavy lifting in your marketing. This episode was inspir...