Adam Bensman

The STRONG Roofer™ w/ Adam Bensman

Business EN ↓ 674 episodes

“Because your company is only as STRONG as you are.”Forward-thinking roofers tune in to get help building STRONG companies, sales teams, leaders, systems, marketing, relationships, culture, and financials. Whether you own a own a roofing company, manage one, or sell roofs - subscribe to the channel for content that will help you: 1) Close even more roofing sales.2) Adapt to new roofing industry trends and changes.3) Take control of your roofing marketing and lead generation.4) Improve D2D roofing sales.5) Build the roofing company of tomorrow. Hosted by Adam Bensman- Started in D2D roofing sal...

Author

Adam Bensman

Category

Business

Podcast website

rsa.pro

Latest episode

Jul 8, 2026

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Episodes

Close More by NOT Caring If They Buy! How to "Sell Like a Doctor" 27.12.2021

It may sound crazy, but it's true. When you WANT to close the roof sale too much - the homeowner feels it. Like a bullseye on their back. Instead, we must practice NOT caring about the outcome. We do this by "selling like a doctor." Do it right and watch your closing rate shoot up.  The "All-in-One" Sales Training, Sales Strategies, and Sales System mentioned in the video: https://www.theroofstrat...

$ Commissions: Everything Sales Reps & Owners Should Know About What's Fair [My Opinion] 20.12.2021

I've been nervous about posting this one... I'm about to open a massive can of worms. Not everyone will agree with me. Owners ask how much they should be paying. Sales reps ask if they are being paid fairly. The answer is NOT simple. I decided to publish this video because it's important that everyone be treated fairly. For sales reps to be paid right. For owners to make smart financial decisions....

Get Commercial Roofing Sales Leads Using LinkedIn (The Right Way) With Jimmy & Justin 16.12.2021

Getting in touch with property owners and decision makers is hard. Especially for commercial roofing sales. Jimmy and Justin with LeadBaller have cracked the code for doing it on LinkedIn. This video is long. More like a free training. I recommend watching it all the way through when you can. It's gold.  Questions About Products or Programs? Call/Text: 303-222-7133  ============= ----FREE TRAINING...

Roof Deductible Confusion? How it Works 13.12.2021

Roof claim deductible confusion: When the homeowner says, "I already paid my deductible" or "My deductible was already taken out!" Here's how to explain how it works. Shoutout to Cody K. for suggesting today's videos!  Questions About Products or Programs? Call/Text: 303-222-7133  ============= ----FREE TRAINING---- 🏘️ “Pitch” Like a Pro! 260+ Video Library: https://www.theroofstrategist.com/ ----...

How He Did It: From DoorDash To $180k in Roofing Sales In Bryce's First Year 09.12.2021

Bryce D. had a $44k/year salary job lined up - but it slipped away. He moved into his parents house, starting driving for DoorDash, and applied for 296 jobs with ZERO success. That's when he stumbled into roofing sales. He's going to make $180,000 in his very first year. In this interview, Bryce shares HOW he did it, his MINDSET, and sales TACTICS that helped him be so successful. Questions About...

OBJECTION: "I'll work with my insurance on my own" 06.12.2021

When the homeowner says, "I'll work with my insurance company on my own. Then you can give me an estimate to replace my roof." Learn how to overcome this one like a boss and win the sale -- WITHOUT wasting time and playing games. Questions About Products or Programs? Call/Text: 303-222-7133  ============= ----FREE TRAINING---- 🏘️ “Pitch” Like a Pro! 260+ Video Library: https://www.theroofstrategis...

Door Knocking Competition? Same Street - Same Time? 3 Ways to WIN More Roof Sales 02.12.2021

Knocking doors to sell roofs on the same street, at the same time as your competition? What should you do? Learn 3 tactical ways to WIN when D2D competition is fierce. Questions About Products or Programs? Call/Text: 303-222-7133  ============= ----FREE TRAINING---- 🏘️ “Pitch” Like a Pro! 260+ Video Library: https://www.theroofstrategist.com/ ----SALES STRATEGIES & TRAINING---- 100% 'NO BS' 30...

Opening a New Neighborhood? WORST vs BEST Ways to Get Your 1st Roofing Sale 29.11.2021

Cracking open a new neighborhood? This is a must-watch for all door to door (d2d) roofing sales reps. Learn the 5 WORST and 5 BEST ways to make your 1st sale in the neighborhood - fast. Shoutout to Addison for suggesting this video on Instagram! Follow @roofstrategist  Questions About Products or Programs? Call/Text: 303-222-7133  ============= ----FREE TRAINING---- 🏘️ “Pitch” Like a Pro! 260+ Vid...

"I can't AFFORD my deductible?" | OBJECTION in D2D Roofing Sales 22.11.2021

Deal killer. "I can't afford to pay my roof claim deductible." Learn 3 ways to overcome (and the 1 method I DON'T LIKE!). How to sell the roof while giving the homeowner an amazing experience.  Also... there's still time to SAVE BIG on The Roof Strategist program of your choice.  Get $50 - $250 OFF During November Giving SALE: https://www.theroofstrategist.com/november    Plus, we'll donate 100 -...

Re-Inspections on Storm Damaged Roof Claims? How to Get Homeowners on Your Side 15.11.2021

Denied, underpaid, or partially paid roof claims? Sometimes it threatens your reputation. Especially when it's unjust! How can you call for a re-inspection? Save your reputation? Get homeowners back on your side? Watch to learn how I do it.  SALE: November Giving! Get $50-$250 OFF and we donate 100 - 500 meals to feed the hungry https://www.theroofstrategist.com/november UPDATE: Almost 10,000 meal...

"I'm already working with someone" | OBJECTION in D2D Roofing Sales 11.11.2021

Homeowner answers the door, "We're already working with someone." Or they say, "We're taken care of already." Is it true? Is it a smoke screen? Find out how to turn this roofing sales objection into a sales opportunity! Get $50 - $250 OFF During November Giving SALE: https://www.theroofstrategist.com/november Plus, we'll donate 100 - 500 meals to feed the hungry in your honor! UPDATE SINCE FILMING...

10 Second Pitch | Fastest D2D Pitch For Roofing Sales 08.11.2021

Roofing sales pitch in 10 seconds or less? Watch as I race the stop watch to nail the pitch in 8.1 - 9.3 seconds (for both storm and retail roofing sales). Shoutout to  Kermit who emailed me to inspire this video. He told me the story of the "10 second pitch shot clock." Where a homeowner answered the door and said, "I'm busy. You've got 10 seconds. Go." Kermit asked me to do a video on what to do...

PAIN: The "Missing Link" to Overcoming 5 Common Objections in Roofing Sales 04.11.2021

The 5 most common objections in roofing sales? For storm claims and retail? The "missing link" to overcome them is PAIN. Because most customers don't realize the TRUE consequences of making a bad decision! In this video, I teach how to EDUCATE customers with the honest truth so you can overcome these 5 common objections in roofing sales. Using this approach will help you earn more trust and win mo...

Crews Who Go to WAR For You? Relationship Tips For Better Installs, Less Call Backs, Happy Customers 01.11.2021

Roofing crews make or break the success of a company - the confidence of a sales rep - and the happiness (or unhappiness) from customers. In this video, inspired by Jeff who responded to my Instagram story, I teach how to build strong relationships with roofing crews. Result? Better installs. Less call backs. More confidence. Happier customers. Questions About Products or Programs? Call/Text: 303-...

KILLERS of Confidence & Motivation: Spot and Destroy The Big 5 Mental Poisons 28.10.2021

These 5 confidence and motivation killers have a way of sneaking up on us. They poison the mental game of roofing sales. In this video, I teach you how to spot and destroy the big 5 to watch out for. Whether you're smashing your income goals and having a hard time staying motivated, or struggling to get traction -- this video will bring motivation to knock more doors, make even more sales, and kee...

Calling Out Homeowner's OBJECTIONS Before They Even Say Them Out Loud 25.10.2021

You sensed it, and you were right. The homeowner has an objection. Do you wait for them to voice it? Or do you call them out on it (politely and respectfully)? You call them out! It will actually help you build trust and earn the sale. Here's how.  Questions About Products or Programs? Call/Text: 303-222-7133  ============= ----FREE TRAINING---- 🏘️ “Pitch” Like a Pro! 260+ Video Library: https://w...

No Matter What - You HAVE to Drive Forward! Champion Muay Thai Fighter & Roofing Owner Eddie Walker 21.10.2021

"There's never a problem more difficult than you can handle." - Eddie Walker. In this interview, Eddie shares his mindset and motivation for roofing sales rep. He's learned this in the ring as a Champion Muay Thai fighter and owner of Champion Roofing. I met Eddie at RoofCon and we instantly clicked. He spoke on stage and people raved about his message. I'm excited to bring Eddie's message to you...

Upsell Synthetic Underlayment? How to Showcase The Value for a No-Brainer Sale 18.10.2021

Upsells MUST add value to the customer! They must be a no-brainer. They must be explained the right way. Otherwise, customers feel like you're just a greedy sales person looking to make an extra buck. HOW you explain the upsell product options will make or break the sale. Learn to do this like a boss, and watch average commissions increase while giving customers an even better experience.  Questio...

Ice & Water Shield? How to Explain It Like No One Else (Key to Being Different and Winning Sales) 14.10.2021

But everyone uses ice and water shield? So how can that make me different? Because most people DON'T explain and sell it like this... Let's face it. Roofs are a commodity. There are a lot of great installers and a lot of great products. It's up to YOU to deliver the education and experience that sets you apart. It's not WHAT you do, it's HOW you do it. Here's HOW to explain and sell ice and water...

How to Plan Your Day Like a Boss! Destroy Overwhelm, Stress, & Chaos in The Roofing Sales Game 11.10.2021

I was asked this question a LOT at RoofCon, "How do you plan your day?" Roofing sales is a stressful career. We are pulled in a million directions. We wake up in "reactive mode." We get overwhelmed. Stressed. Disorganized. Lose sleep. But having the RIGHT plan can put an end to all of that. Here's the most up to date version of how I do it.   Questions About Products or Programs? Call/Text: 303-22...

How to BE Confident, Even If You Don't Feel Like It Yet 07.10.2021

This story is 100% credited to Marcos Torrez - the incredible leader of AGU Roofing in Orlando Florida. During RoofCon we went out to dinner when Marcos used this BRILLIANT tactic to coach one of his sales reps, Dick, to bring his inner fire to the sale. This story will inspire you and anyone on your team to BE confident, BE passionate, and BRING THE FIRE -- even if you don't feel it yet. Thank yo...

Homeless, Almost Died, and No Ladder: How James' Mindset & Hope Changed His Life in Roofing Sales 04.10.2021

James was homeless. Broke. Near death. Had no ladder. But his mindset and hope carried him through - even in the toughest of times. Ever have thoughts of quitting? Or thought it was too tough? James did too. And he had all the cards stacked against him - worse than anyone I've ever talked to. He just wanted it so bad. His "WHY" carried him through. His story is one of the most inspiring roofing sa...

Direct Mail Best Practices to Get Roofing Leads (cheap & easy for ALL d2d roofing sales reps) 30.09.2021

This video is in response to the most common questions I get. What's the best direct mail strategy? How do I find the addresses to send letters to? How should I address the envelope? When should I send them? Learn these best practices to get the most leads from direct mail. Plus, how to use this along with d2d pitching to supercharge results.  Questions About Products or Programs? Call/Text: 303-2...

Get Customers Knocking Doors With You? Easy 3-Step Strategy 27.09.2021

The EASIEST sale in the world? The one a customer makes with you! Learn how to get your roofing customers selling for you. By having them knock doors with you.  Follow this easy 3-step strategy to get your roofing customers going d2d with you to all of the neighbors.  Questions About Products or Programs? Call/Text: 303-222-7133  ============= ----FREE TRAINING---- 🏘️ “Pitch” Like a Pro! 260+ Vide...

Best Way to Start Your Pitch... Every Time! 23.09.2021

"Instant regret" when you wing your pitch at the door? Start word vomiting all over your prospect? Or have clammy hands as you walk up and don't know what to say? Learn the best way to start your roofing sales pitch... every time! Questions About Products or Programs? Call/Text: 303-222-7133  ============= ----FREE TRAINING---- 🏘️ “Pitch” Like a Pro! 260+ Video Library: https://www.theroofstrategi...

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