The STRONG Roofer™ w/ Adam Bensman

One of the most frustrating parts of running a roofing company right now is feeling like someone else controls your growth. Maybe it's the lead company. Maybe it's the marketing agency. Maybe it's a referral source that's slowed down. Or maybe it's the simple reality that every lead seems to cost more than it did a year ago. When leads get tight, most contractors react the same way: "We need more...

Have you noticed it feels harder to get homeowners to make a decision lately? Maybe you've watched estimates sit longer than they used to. Maybe you've seen homeowners choose repairs over replacement. Maybe lead costs are climbing while opportunities feel harder to come by. You're wondering... "Is this just happening to me, or is something bigger going on?" I had the opportunity to spend time with...

Homeowners are now using AI to compare roof estimates. That means that AI could be advising your homeowners on which roofer to choose. And from the conversations I’ve been having, it sounds like this is becoming even more common. I wanted to know exactly what AI was saying to homeowners, so I ran the experiment myself. I fed three real roof estimates into ChatGPT, Claude, and Gemini and I document...

Leads are down. Marketing costs are up. And it feels like every week there's another roofing company willing to bid a roof for less than what you'd charge just to cover material and labor. Lots of roofers are asking the same question, "Where can I get more leads?" But what if I told you there’s an easier way to drive sales without buying more leads? The leads aren't gone. They're hiding. And they'...

Kody had nearly $1M in revenue due that month when the phone started ringing… It was the solar companies calling - the same solar companies he was installing roofs for. They said they were having cashflow problems and couldn’t pay what they owed. In a few short weeks, Kody was stiffed for $1M. Payroll was staring him in the face. His company owed more than he was bringing in. He had two choices. 1...

If you take roof pictures like this, they’ll basically sell themselves. The problem is that many sales people don’t know how to share them the best way. So they whip out their phone, scroll through dozens of photos, and tell the homeowner that the roof is absolutely destroyed and they need to buy a new roof immediately. The homeowner puts their guard up, and for good reason. Instead, you can use w...

Most roofing contractors believe there are only two ways to sell a roof: 1) Get a lead. 2) Sit at the kitchen table. Kody Landals proved there's a third. After building a roofing company around solar partnerships, the industry shifted overnight.  More than $1 million in receivables got pushed out, cash flow tightened, and the business was staring down a major problem. Instead of doubling down on t...

You want to close like an artist? You need to understand the psychology of closing, not just regurgitate word-tracks or one-liners. That means knowing what’s going through the mind of the prospect so you can guide them on the journey in a supportive and helpful way. Closing like an artist means having authentic, natural conversations that flow into earning a homeowner’s business. I’ll show you how...

Sales are harder to close right now… I’m hearing this from roofers all over the country because they are getting even tougher objections. Now, I know I've covered a lot of objections over the years, but this one's different. I just uploaded this brand-new, updated, and expanded 5-part objection handling masterclass. This new video is a more detailed objection handling training than previous versio...

You know those questions that are socially unacceptable to ask? Like, “How much is your tax refund?” You want to know so you can provide the best solution to your homeowner. So how do you find out without asking? You can use this technique called elicitation. Learn how in this new video. P.S. Did you see the news? I joined the TAMKO family. We’re launching the Roofing & Solar Reform Alliance a...

RSRA has officially joined the TAMKO family. I know that might raise some questions. To answer them before you have to ask, and to show you what this means for you moving forward. It started in 2021 when I had a wild dream… I wanted to find a partner who would offer sales training, resources, and community collaboration to their contractors. And they needed to help provide even more value and reso...

Burning the candle from both ends?  That's what it feels like when a storm hits, especially as you look around and see competitors getting more than you are. If you're working a storm right now, or preparing for the next one, this video will walk you through what’s worked for me. ============= FREE TRAINING CENTER https://adamsfreestuff.com/   FREE ROOFING MARKET REPORT: https://roofmarketreport.c...

Getting less roofing leads from Google? You’re not alone. It’s not only ChatGPT… But because homeowners are sending AI Agents to do the research for them. Like finding roofers, pricing, financing, reviews, and even scheduling appointments. So if your website isn’t ‘AI Agent Friendly,’ the agent won’t be able to interact with your website and give the homeowner what they want. I know this may sound...

“What’s the best CRM for roofing?” This question has been asked in 194 posts and 491 comments inside RSRA. The answer isn’t black and white because it’s not the right question to ask. Instead, “What’s the best CRM for roofing for me?” I will help you answer this question in this new video. P.S. If you need personalized feedback evaluating the best CRM for you, join RSRA and post your question in t...

Are you interested in creating a recurring revenue stream for your roofing company?  Most roofers immediately think that the answer is with commercial sales, but that's where most roofers go wrong.  In this interview with commercial roofing expert Cody Kline, you’ll learn the simplest path to selling service contracts.  And surprisingly, Cody recommends starting with residential sales (if that’s y...

This new rule on roof insurance just passed on March 18, 2026.   You’ll want to get ahead because it could significantly impact how you do business. Watch this video to learn what you need to know. SUMMARY: The Federal Housing Financing Agency reversed a previous policy and now permits Fannie Mae and Freddie Mac to accept Actual Cash Value (ACV) roof coverage for single-family homes. This change a...

Roofing company owners who care deeply about their teams often find themselves here. They realized that they might be overpaying commissions and don’t know what to do. In this video, I explain why old commission models are failing, and what many are doing in 2026. ============= FREE TRAINING CENTER https://adamsfreestuff.com/   FREE ROOFING MARKET REPORT: https://roofmarketreport.com/ JOIN THE ROO...

Profit margins have never been under as much pressure as they are right now. Because today's roofing market is tight. Contractors are competing on price while leads are running dry. That's why today, more than ever, it's critically important to run a smart company by the numbers to protect your profits. Inside RSRA, I hosted an Owners’ Round Table where we shared P&Ls and got a peek behind the...

My 1st year of roofing sales was off to a brutal start… I knocked for about 6 weeks with nothing to show for it until this happened. It was my first money-making lesson, and it happened while I was sitting in my truck pouring sweat and trembling with anxiety. I made you this new video to tell you the story and share the 3 lessons I learned during my 1st year of roofing sales that made me successfu...

Get the 2026 Roofing Marketing & Sales Playbook: https://secure.rsra.org/2026-roofing-marketing-sales-playbook/ --- Many roofers have been convinced that ‘branding’ is investing. But in reality, they are practically lighting money on fire. Knowing what branding is, and what it isn’t… Well, that’s the first place to start.  So I sat down with marketing expert Jim Ahlin for a brutally honest con...

He was terrified to get in front of a camera. Like most roofers, he figured content was for someone else. But then something changed. Meet Teddy, a serial entrepreneur who built and sold his last company for a 5x multiple because of his content.   Now he’s doing it again with his roofing company. In this new interview, Teddy breaks down exactly how he's using video, AI, and SEO to build a sales ma...

Your team is on fire when you're around, but the moment you step away, their numbers drop. You start asking yourself who's actually putting in the work. There’s actually a studied reason for this. It’s called the Hawthorne Effect. I break down what it is, why it happens, and the fix in this new video. This is the same concept we teach inside the Roofing & Solar Reform Alliance. Accountability...

Download the Roofing Market Report, 100% FREE: https://roofmarketreport.com/ ----- Most roofers are sitting on a goldmine and never use it. It is not another lead source. It is not another fancy tool. It is the real words your customers already say on calls, texts, and appointments. In this new interview, Michael and I break down 7 ways to use AI transcripts to drive sales, marketing, and higher c...

Which canvassing model is best for retail roofing sales? Setter vs. closer? Whether you're a retail roofing company or making the transition from storm to retail, this is for you. I breakdown: 1) Pros and cons of each 2) The skillset requirements for each one 3) Which model is best for you I hope this video creates clarity for you. P.S. When roofers need to switch from being storm-dependent to ret...

Roofing sales are won or lost before the appointment even starts. Do these 5 things before every sales appointment, and close even more. P.S. When roofers need to get serious about building a highly-skilled sales team, they join RSRA because the market is getting even tougher to compete with right now: https://www.rsra.org/join/ ============= FREE TRAINING CENTER https://adamsfreestuff.com/   FREE...