The STRONG Roofer™ w/ Adam Bensman

Sales professionals are artists because every word they use paints pictures in the prospect’s mind. That's what separates amateurs who think that because they are ‘good with people’ or a ‘smooth talker’ from true professionals. After personally selling, marketing, and training sales people for the last 15 years, I have analyzed and tested different words and phrases to discover something very inte...

I got started in roofing sales in 2011 as a broke massage therapist making under $19k a year. We hand-measured roofs and used fax machines for material orders. Here are the 5 things I’d do differently if I started over in 2026. P.S. When roofers are feeling the pressure of industry changes, they join RSRA because we grow through them together. https://www.rsra.org/join/ ============= FREE TRAINING...

The companies I ‘secret shopped’ asked me to do it because I offered to give them personalized coaching feedback (and they gave me permission to use the recordings). This is the kind of feedback we give each other inside RSRA. https://www.rsra.org/join/ ============= FREE TRAINING CENTER https://adamsfreestuff.com/   FREE ROOFING MARKET REPORT: https://roofmarketreport.com/ FREE COACHING FROM MY A...

Get The Full 2025-2028 Roofing Market Report: https://roofmarketreport.com/ ============= FREE TRAINING CENTER https://adamsfreestuff.com/   FREE ROOFING MARKET REPORT: https://roofmarketreport.com/ FREE COACHING FROM MY AI CLONE https://secure.rsra.org/adams-clone JOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA) https://www.rsra.org/join/   GET MY BOOK https://a.co/d/7tsW3Lx   GET A ROOFING SA...

Join RSRA to get feedback + coaching on your content: https://www.rsra.org/join/ Joe's New FREE Course: https://course.contractordynamics.com/ ============= FREE TRAINING CENTER https://adamsfreestuff.com/   FREE ROOFING MARKET REPORT: https://roofmarketreport.com/ FREE COACHING FROM MY AI CLONE https://secure.rsra.org/adams-clone JOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA) https://www.rsr...

Download the Roof Market Report, 100% FREE: https://secure.rsra.org/roofing-market-report/ ============= FREE TRAINING CENTER https://adamsfreestuff.com/   FREE ROOFING MARKET REPORT: https://roofmarketreport.com/ FREE COACHING FROM MY AI CLONE https://secure.rsra.org/adams-clone JOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA) https://www.rsra.org/join/   GET MY BOOK https://a.co/d/7tsW3Lx   G...

Have you spent money on AI tools this year? And your overhead has gone up, but your sales have not? I just sat down with Ryan Fontaine, an AI developer who's worked with Fortune 500 companies and government agencies worldwide. He's also built AI tools specifically for roofers like Roof Hawk and Storm Scout. If you're serious about using AI to grow your business, then watch this interview to learn:...

Roofing Market Report: https://roofmarketreport.com/ --- Tim Brown runs one of roofings most well known marketing agencies… and now he’s starting his own roofing company. He’s entering the market in one of the worst times in recent history. Will his expertise as a marketer give him a competitive advantage, or will his strategy fail? I interviewed Tim to find out how a professional marketer like hi...

Roofing Market Report: https://roofmarketreport.com/ --- I was interviewed by AJ Briley, CEO of ProLine at the IRE. He asked me about the state of the roofing industry, where we are going, and what I predict.  Watch this interview to learn:  1) Why leads are down.  2) Why lead costs are going up.  3) The struggle of retaining sales reps.  4) What homeowners really want. 5) The 2026 ‘Playbook’ for...

His best year was selling 585 roofs totalling $18.7 million in residential sales.  I ran into Dan at the IRE and we took over the ‘Master Your Craft’ booth for this special interview.  Watch the full interview with industry legend Dan Walrack and learn:  1) Why he pitches the way he does.  2) How he starts every single morning.  3) The sales opportunities most are overlooking in 2026. He shared a...

EPISODE RESOURCES Roofing Market Report: https://roofmarketreport.com/ WHY Discovery 50% off with the Code: Podcast50 https://whyinstitute.com/why-os-discovery/ ============= FREE TRAINING CENTER https://adamsfreestuff.com/   FREE ROOFING MARKET REPORT: https://roofmarketreport.com/ FREE COACHING FROM MY AI CLONE https://secure.rsra.org/adams-clone JOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSR...

Roofing Market Report: https://roofmarketreport.com/ ChatGPT Announcement: https://openai.com/index/our-approach-to-advertising-and-expanding-access/ #rsra #roofingsales #roofingmarketing #roofingleads ============= FREE TRAINING CENTER https://adamsfreestuff.com/   FREE ROOFING MARKET REPORT: https://roofmarketreport.com/ FREE COACHING FROM MY AI CLONE https://secure.rsra.org/adams-clone JOIN THE...

Roofing leads are down and costs are up. That’s why I made this new video to show you 10 ways to get more leads without spending another dollar. You’ll be able to start using at least 3 to 4 of these strategies right away. P.S. You can get real-time feedback on your ads, website, landing pages, truck wraps, door hangers, direct mail letters and more as a Member of RSRA. Because marketing is the li...

Join owners and managers like Nick who are building roofing companies that run without them: https://www.rsra.org/join/ Nick's Article in Roofing Contractor Magazine: https://www.roofingcontractor.com/articles/101558-blueprints-and-battle-plans ============= FREE TRAINING CENTER https://adamsfreestuff.com/   FREE ROOFING MARKET REPORT: https://roofmarketreport.com/ FREE COACHING FROM MY AI CLONE h...

Download the FREE 'Perfect Elevator Pitch' Cheat Sheet (no catch): https://secure.rsra.org/free-training-center/ ============= FREE TRAINING CENTER https://adamsfreestuff.com/   FREE ROOFING MARKET REPORT: https://roofmarketreport.com/ FREE COACHING FROM MY AI CLONE https://secure.rsra.org/adams-clone JOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA) https://www.rsra.org/join/   GET MY BOOK http...

Stay ahead of the roofing industry changes. Download the 2025-2028 Roofing Market Report: https://roofmarketreport.com/ ============= FREE TRAINING CENTER https://adamsfreestuff.com/   FREE ROOFING MARKET REPORT: https://roofmarketreport.com/ FREE COACHING FROM MY AI CLONE https://secure.rsra.org/adams-clone JOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA) https://www.rsra.org/join/   GET MY BO...

2025-2028 Roofing Market Report: https://roofmarketreport.com/ ============= FREE TRAINING CENTER https://adamsfreestuff.com/   FREE ROOFING MARKET REPORT: https://roofmarketreport.com/ FREE COACHING FROM MY AI CLONE https://secure.rsra.org/adams-clone JOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA) https://www.rsra.org/join/   GET MY BOOK https://a.co/d/7tsW3Lx   GET A ROOFING SALES JOB https...

2025-2028 Roofing Market Report: https://roofmarketreport.com/ ------------- Nearly every roofer is shifting to retail… Storm damage companies are struggling to shift their approach. Retail companies are fighting rising lead costs. So they’re shifting to d2d so they can get cost effective leads and have more control. All you need to be successful is to nail the pitch and the process. I just interv...

I just published this new video because this ethical concern has been weighing on me… It's about financing storm damaged roofs. And no, I'm not anti-financing. But there's an ethical problem we need to address. ============= FREE TRAINING CENTER https://adamsfreestuff.com/   FREE ROOFING MARKET REPORT: https://roofmarketreport.com/ FREE COACHING FROM MY AI CLONE https://secure.rsra.org/adams-clone...

FREE Roofing Sales & Growth Platform: https://adamsfreestuff.com/ ------ Homeowners aren't answering the door like they used to. They're tired of being pitched. They're researching you before you leave their driveway. Some are even asking ChatGPT what to do when a roofer shows up. No joke (I even pulled up ChatGPT to show you exactly what it says). The old transactional sales pitches aren’t wo...

Get my 9-Step Marketing Agency Vetting Checklist inside my FREE Training & Growth Platform: https://adamsfreestuff.com/ ============= FREE TRAINING CENTER https://adamsfreestuff.com/   FREE ROOFING MARKET REPORT: https://roofmarketreport.com/ FREE COACHING FROM MY AI CLONE https://secure.rsra.org/adams-clone JOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA) https://www.rsra.org/join/   GET M...

FREE Roofing Sales & Growth Platform: https://adamsfreestuff.com/ ---- Objections are the primary reason you don't close the sale… Even with a great presentation!  These are the top objections and what to say back. Think of it like a master class in objection handling. Be a hero and share this in your team group chat because everyone will thank you for it. I hope this helps you and your team d...

Writing job ads and job descriptions is torture…  Staring at a blank screen, wondering where to start, questioning every word. But last week I hired for a critical General Manager role, and I didn't need to write a single thing myself. Instead, I just talked. I spoke into my computer for about five minutes, describing exactly what I was looking for. Then I used 3 no-cost AI tools to turn my rambli...

2025-2028 Roofing Market Report: https://roofmarketreport.com/ FREE Roofing Sales & Growth Platform: https://adamsfreestuff.com/ ----- I used to think roofing sales was all about the pitch. The strategies. The daily habits. And don't get me wrong, those matter. But after years of training top performers, I discovered something unique. The surprising factor isn't in what they do. It's in who th...

2025-2028 Roofing Market Report: https://roofmarketreport.com/ FREE Roofing Sales & Growth Platform: https://adamsfreestuff.com/ ----- Homeowners are delaying roof replacements more than ever. But when you give them what they want, you can close the sale today. Here's the script to use. ============= FREE TRAINING CENTER https://adamsfreestuff.com/   FREE ROOFING MARKET REPORT: https://roofmar...