The Steven de Cuba Podcast

Most entrepreneurs make the mistake of starting a business by creating a logo, a website and choosing their branding colors. They spend the first 3 to 6 months of their business, trying to make everything beautiful, only to realize that none of these things will move the needle in their business. In order to grow a successful business online, you need to have a system in place that not only attrac...

If you're relying on the boost button to grow your Instagram or Facebook account, stop that right now! In this episode, Ana Katz walks us through the biggest mistakes most people are making when first starting with Facebook ads, and why using the boost button is hurting your wallet. You're going to learn how to use Instagram and Facebook ads to increase your sales, where to start with Facebook ads...

If you’re thinking about starting your own business online but you’re not really sure where to start, then this episode is for you! This episode is a repurposed episode from the Skipping Lunch Lines Podcast by Dara Salas. In this episode, Dara asked me what was the one that has helped get the success that I now have today. Instead of sharing ONE thing, I shared three. (talk about over-deliver with...

Most struggling entrepreneurs look at what other people are doing, especially on social media, and start comparing themselves with what they have, or what they are doing, or what they are achieving, and they look back at themselves and they feel like they’re not doing enough. Often this brings the feeling of overwhelm or it brings the feeling of being stuck. One of the things that we are talking a...

ALoN DaviD, founder and CEO of 90X®, arrived in America in 1995 without any business leads connections. He had no university network or promising internships to fall back on; he didn’t even have a solid business idea. But he did have ambition, drive, and the dream to make something of his life. After several years of trial and error, trying other people’s planners and systems, and ultimately decid...

Have you ever wanted to start your own online business but had no idea where to start? Worry no more, you’re not alone! Ludwina has years of experience at a 9-5 job, however, using social media for business was something completely new for her. In this episode, Ludwina takes us along on her journey from having AN IDEA in mind, to starting her own business and booking her first client. Ludwina is a...

Holycow – wait until you listen to this conversation with my student and multiple-business owner, Mingli Jacobs. I wanted to invite Ming to the show because I knew her entrepreneurial journey is one that will light a fire under your bump and show you why I don’t buy the excuse “I don’t have enough time”. Ming has more than 2 different businesses, she’s a mom of a 21-month-old boy, and building her...

This is your personal invitation to my upcoming masterclass: Discover How to Build a Personal Brand on Social Media. In this masterclass, you're going to learn the three biggest mistakes that most struggling entrepreneurs make when first starting their business, how to attract more followers and convert your followers into paying customers, and lastly, you're going to learn the 4-step method of bu...

Most struggling entrepreneurs don’t take action in their business because they say that “it’s not perfect yet”. They spend 3 to 6 months in their business trying to have that perfect website, with the perfect logo and the perfect branding colors, only to realize that those are not the primary factor that is going to determine whether someone would invest in your business or not. Not only is this o...

In this episode, I interview Daniela KuRa, which is one of the founding members of my group coaching program, the Intentional Personal Branding Program. In this episode, she shares how she quit her 9-5 job, started her own business and now has a team of 4 people. Daniela is partnering with the IPB Program and giving back to the community by hosting a visualizing the future successful entrepreneurs...

When I first started my business in Aruba as a photographer, I felt alone. I didn't feel a sense of community in the photography industry, it was more like a competition. I wanted to be part of a group of people that see others across the room as a community rather than competition. But I never felt like I had something interesting to say or an interesting topic to create a program about. I had th...

One of the common mistakes that a lot of entrepreneurs make when first starting out is that they think they should have a logo, a website, or their branding colors ready, before starting to market their services online. This is one of the biggest mistakes that you can do and I believe one of the big excuses that many struggling entrepreneurs use to stay in their comfort zone. Many people like to u...

Most starting entrepreneurs base their own prices depending on how much their competitors are charging. They look at what other people are doing and they try to do more or less the same thing... without even realizing that this is one of the biggest mistakes you can make when pricing your services. Think about it... Do you think that every successful entrepreneur out there decided their rates by l...

One of the common mistakes that I see a lot of struggling entrepreneurs do is that they spend most of their time creating new content rather than promoting their content. Not only is this one of the most common mistakes, but also one of the easiest ways to get overwhelmed in your business... and sadly, a lot of people get there. 'Creative funk ... ' ever heard of it? A creative funk is when it fee...

Research shows that our brains evolved to react much more strongly to negative experiences than positive ones. It kept us safe from danger. But in modern days, where physical danger is minimal, it often just gets in the way. Today, I want to share something that I've learned this past week. It reminded me of vulnerability. Take a listen... Show notes: stevendecuba.com/episode41

What the heck is the law of manifestation? ← That’s exactly how I felt when I first heard about it. I didn’t know what I meant and I certainly did not consciously use it in my life and business. But not until I digged deeper. Currently, I use this law in my life and my business and it has completely changed the way I show up in my business and the results I’m getting. In this episode, I had an ope...

If you’re thinking about joining the program, but you’re not really sure about it, this is your last heads up! After tonight, the doors will be closed until 2021. In this episode, Chris’ shares his experience with the Intentional Personal Branding Program. One of the things he said was: “"I come out on the other side of your course as a much more knowledgeable entrepreneur and a more passionately...

3.5 billion people use social media every.single.day. Each one of them has dreams, goals, desires, and struggles. And you? You have solutions. But being consistent with pretty pics on Instagram isn’t enough. You can’t cash your likes and comments in at the bank, and they certainly don’t pay the bills, right? Instagram and Facebook won’t actually start helping you grow your business until YOU start...

Last August, I opened the enrollment to the Intentional Personal Branding Program for a small group of people to go through the complete course, apply the strategy, and give me their feedback. These are my Founding Members. I’ve taken their feedback and used it to polish what’s inside the course to absolute perfection. The result? The Complete Step-by-Step Process of Intentionally Building a Perso...

In this episode, I have a chat with my business mentor Jasmine Star around her experience building a photography business and later pivoting into education. There’s so much value in this conversation and I can’t wait to have you listen. Register for the masterclass: stevendecuba.com/masterclass Show notes: stevendecuba.com/episode36

Can you believe 2020 it’s already over? Like... THANK GOD but also HOW?!?! If you’re thinking about starting a business in 2020 and you’re feeling scared to take the jump, this episode is for you. In this episode, Juliette shares with you her experience with The Intentional Personal Branding Program and how she said “F#CK it, I’m going to start my business” despite the odds stacked against her. Th...

The mistake that a lot of people make is that they think that in order to grow on Instagram, you need to create more content. But that's a big fat mistake! The truth is that it's not about posting more, it's about posting the right type of content. Do you know what’s the most important factor on social media? Engagement. And if you’re not connecting with your followers every single day, don’t expe...

One of the things I’ve learned from my mentor, James Wedmore, is that business happens in phases. And every phase requires new sets of actions, lessons, and achievements. It’s just like a video-game. You start at level 1 and as you continue to level 2, there are new challenges you have to overcome. Then you get to level 3 and so on. In this episode, Rocio helped me discover the fears that are hold...

One of the common objections I get a lot is “Steven, I don’t have time for this…” Well… Let’s talk about it. Just like my business mentor,  James Wedmore, says: “Business happens in phases. And every phase of your business requires different actions, mistakes, lessons learned, etc.” Just like playing a video game. You start at level one and as you go to level two, you are presented with new c...

Did you know that you have a relationship with money? We all have... Just like you have a relationship with your mom, dad, or with your coach– you also have a relationship with money. And your relationship with money determines how much money you have and how much money you can make. Sounds crazy right? Stay with me... Your relationship with money is determined by the beliefs you have around money...