Steven de Cuba

The Steven de Cuba Podcast

Business EN ↓ 131 episodes

This podcast is for busy creatives who'd like to build a personal brand on social media so that you can finally turn your passion into a profitable business.

Author

Steven de Cuba

Category

Business

Podcast website

podcasters.spotify.com

Latest episode

Jun 18, 2026

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Episodes

#80 - How a SoulGuide transformed her business online with Galelli C. 05.11.2021

In this case study of the week, I had the opportunity to chat with Galelli, a SoulGuide and a Healer. Galelli joined the IPB program in July 2021 and within the first week of joining, she made over 2000 euros worth of her coaching program. She also shared what’s possible for her after joining: the ability to help more people heal. Isn’t that the best gift we can leave in this world? This episode i...

#79 - 3 Characteristics of a Successful Entrepreneur 02.11.2021

Here’s the biggest mistake most entrepreneur make in their business: They spend a lot of time in their business being productive, but not profitable. They spend the first 3 to 6 months of their business, trying to have that perfect website, with that perfect logo and those perfect branding colors, only to realize that none of these things are the main reason why someone would invest in their busin...

#78 - 300+ followers and more sales in two months with Genevie G. 27.10.2021

In this case study of the week, I’m interviewing Genevie G, which is one of the member of the IPB program that gained over 300+ followers on Instagram and made more sales. She’s staying honest as she admitted that she was a bit skeptical about joining the program but when she did, everything started to change in her life -- her mindset, her business, the results that she got -- and she’s sharing a...

#77 - How to Turn Your Followers into Paying Customers 12.10.2021

Why is it that most people, maybe yourself, no matter how much you show up on social media, how much you engage or how many new followers you welcome, you still can’t seem to figure out how to make sales online? Yet, despite that, you see a lot of other entrepreneurs online that are crushing it and leveraging the power of social media to build their brand –– people are engaging with their stuff, t...

#76 - How to Stand Out From Your Competition in 2021 05.10.2021

Let's be honest... there are thousands of people doing what you are doing in your business. If you're a photographer, there are thousands out there, same for wedding planners, same for coaches... and same for *insert your industry here*... So the real question is: Why would someone book YOU over your competition? What's going to help you STAND OUT from your highly saturated market so you can reach...

#75 - 3 Things You Need to Build a Profitable Brand Online 28.09.2021

Most business owners struggle in their business because they’re not equipped with the tools that you need to grow and sustain your business. Just like a pilot needs a manual when it comes to flying a plane, as business owners, you also need a plan to operate in your business. The problem is that most entrepreneurs are flying blind eyes in their business, and that’s why they don’t get the results t...

#74 - Is this the right timing to start your business? 21.09.2021

If you have a business idea that you want to take online, or maybe you have an existing offline business that you want to scale online, but you’re struggling to show up with a STRATEGY, then this is for you! In this live class, you’re going to understand the power of building a personal brand online that not only helps you stand out from the crowd, but also gives you the opportunity to reach more...

#73 - 3 Ways to Promote Your Freebie on Instagram 14.09.2021

In this episode, you're going to learn the 3 ways to promote your freebie on Instagram. You're going to learn why is it so important to have a freebie, to begin with, and how to build your email list by using Instagram, and what are the different freebies that you can create, so you can generate more leads and make more sales. Show notes: stevendecuba.com/episode73 Private Community: stevendecuba....

#72 - Behind-the-scenes of my latest IPB launch 31.08.2021

If you’ve been following me for a while, you know that last month, I opened the doors to my signature program, the Intentional Personal Branding Program. This is the step-by-step program on building a personal brand on social media so you can finally turn your passion into a profitable business. This is my 4th time launching the program and I have to be honest with you, this was one of those launc...

#71 - The reinvention of Herrick with the IPB Program 04.08.2021

In this case study of the week, I got the opportunity to interview Herrick, where he talked about his experience with the Intentional Personal Branding Program. As the newly appointed Director of Aruba Trade and Industry Association (ATIA), as of March 2021, Mr. Henriquez is ready to use his knowledge and extensive experience to duly represent ATIA’s Board and its members. During this interview, H...

#70 – How a Drag Make-Up Artist Started Their Business Online with Aaron 03.08.2021

In this case study of the week, I got the opportunity to interview Aaron, where they talked about their experience with the Intentional Personal Branding Program. This is what Aaron had to say about their experience with the program: “My biggest challenge was that I knew what I wanted, but I did not know how to make it profitable. It made me feel lost. After the program, I have a clearer understan...

#69 - How a Bachata Dancer Transformed her Business Online with Evi K. 29.07.2021

In this case study of the week, I’m going to interview Evi, a member of the Intentional Personal Branding Program, where she’s going to share her experience with the program. Evi is a bachata teacher, artist, and dancer. Before joining the IPB program, she didn’t know exactly what was her next step. At the time, she was giving live classes, and they were successful, she still felt stuck and overwh...

#68 - Why transforming into your true personal potential is a choice with Marlon Moore 27.07.2021

In this episode, I got the honor of interviewing Marlon Moore, who’s a member of the IPB program, where he talked about his experience and results he got. Marlon is one of the active members of the community who’s always eager to learn and is putting the work to achieve this biggest goals. Listen to this episode if you’re on the fence of joining the IPB program, or maybe you think you don’t have e...

#67 - How to Use Instagram Story to Convert More Sales 22.07.2021

Ever spend hours thinking of clever ways to promote your business on social media but your results are still crickets... ? Instagram Story is the most effective way to build relationships with your audience, build trust, and convert your followers into paying customers. Do you know what’s the most important factor on social media? Engagement. And if you’re not connecting with your followers every...

#66 - The stay-at-home mom that started her own business with Nathalie Polanco 20.07.2021

In this episode, I’m starting a new segment of case studies of the week, where I’m going to interview members of the Intentional Personal Branding Program and share their experience with the program. This week, I’m interviewing Nathalie, who’s a stay-at-home mom that started her own business online and now is showing up on social media more strategically. Nathalie’s story actually starts years ago...

#65 - 3 Steps on Building Your Personal Brand on Social Media 13.07.2021

In this episode, you’re going to learn how to build a personal brand on Instagram, so you can finally turn your followers into paying customers. Most people think is about creating more content and more content. But if it was really about creating MORE content, then everyone on social media should be rich by now. And we all know that’s not the case. But today, you’re going to learn how to build a...

#64 - Tapping into the Power of your Virtual Assistant to Grow your Online Business 06.07.2021

Emily Reagan is a jill-of-all-trades when it comes to digital marketing and techie skills. She’s worked as a behind-the-scenes digital media implementer and virtual assistant for a decade for online biz owner clients. She’s a mom of four, an Air Force wife, and founder of the Digital Media VA Crash Course, where she teaches women the digital marketing skills to get hired online as an in-demand, hi...

#63 - Journey from 0 and let go to $200K in a year with Tiffany Cheung 29.06.2021

Tiffany Cheung is the Business Activation Coach. She helps ambitious souls to create, market, and launch their first signature offer as a coach. Through mindset reprogramming, manifestation techniques and coaching by the client’s unique human design, Tiffany empowers others to show up as the activated CEO they were meant to be. In this episode, Tiffany shared her journey from 0 and let go to $200K...

#62 – From no sale to wholesale with Moni 22.06.2021

Moni started her own handmade business 10 years ago. She always wanted to get her products into stores, but was afraid. It took her 2 years to even approach a store to carry her line, but when she did, she saw quick success and ended up getting her first line into over 100 stores in just a few years. A few years later, Moni started another handmade line and found herself in the busy world of being...

#60 - Manifesting More Money with Monica Vallero 08.06.2021

The amount of time you spend working on your money mindset determines the amount of money you have. Read that again. Most struggling entrepreneurs struggle to make more money in their business because they don’t have the right beliefs around money. This happens consciously or unconsciously. In this episode, I talk to Monica Vallero, a spiritual business coach, about how to make more money in your...

#59 - The number one thing that every successful entrepreneur has (it's not what you think!) 01.06.2021

In this episode, you’re going to learn the number one thing that every successful entrepreneur has… and how it might not be what you’re thinking about! You’re going to learn the biggest mistakes most people make when first starting their business and how this could be costing you a lot of money. I’m also sharing my story as a business student and entrepreneur and how I’ve balanced these two things...

#58 - How to Use Instagram Hashtags for Business 25.05.2021

Today, you're going to learn how to use Instagram hashtags for business. You're going to learn why hashtags are really important and how you start using them today to reach more people on Instagram. I'm going to break down the 3 different types of hashtags every successful entrepreneurs are using. And so much more... Show notes: stevendecuba.com/episode58 Join the Instagram Academy here: stevendec...

#57 - How to build a money-making personal brand on Instagram 18.05.2021

What is it about other people in your industry that might be doing somewhat of what you're doing and still can charge double or triple than you? What is it about Gary Vaynerchuk, Tony Robbins, or Oprah Winfrey that as soon as you hear their names, you already know who I'm talking about? Well, they all have a strong personal brand Today, you're going to learn the biggest mistakes most entrepreneurs...

#56 - How Much Are You Missing Out On By Not Jumping with Jeremy Nicolaides 14.05.2021

With over 20 years of experience as a Creative Leader, Executive Producer, and Stereographer on some of Hollywood's biggest films, and over 10 years as a creative entrepreneur and consultant for massive global creative companies, Jeremy Nicolaides now uses his wealth of experience and knowledge to help fun, and energetic creatives become creative entrepreneurs, and he helps existing...

#55 - Do you need a personal account or a business Instagram account? 11.05.2021

Today I'm going to answer one of the most frequently asked question I get: Do you need a personal or a business Instagram account? If you're a creative entrepreneur, and you want to use social media for your business, this is the episode for you! In this episode, you'll learn the difference between a personal and a business Instagram account. We're also going to talk about a creator Instagram prof...

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