The Steven de Cuba Podcast

Spending 3 months working on your website, choosing your branding color, or designing that perfect logo are the most common and most costly mistakes that you can make in your business when starting out. Not only are they the most common mistakes, but also the biggest factors that are preventing you from actually growing your brand. Let me explain… Most people give themselves the excuse of not bein...

Over the years, I’ve heard a lot of people blame the algorithm for their lack of engagement on Instagram. They say things like: “The algorithm makes it difficult for me to grow my brand online” “I’ve already tried different things on social media, but every time there’s an update I lose engagement”. “The algorithm sucks! Only people with a huge following can actually get engagement” They blame eve...

What I’ve learned as I built my presence online, is that people like to see the real you. If you’re a life coach, yoga instructor, wedding planner, or simply you have an online presence, you need to regularly take professional photos of yourself. Having professional branded lifestyle photos can massively uplevel your business. Especially, when you know when and where to use them. How you show up o...

Aiden is a 12-year-old entrepreneur that started this journey when he was 8.  Now, I remember when I was 8 years old, I was outside playing with mud and playing hide and seek with my neighbors.  Entrepreneurship? How the heck do you eat that?! I grew up in a small town in Aruba where entrepreneurship wasn’t a thing. In fact, I grew up in a family that was only taught that a 9-5 job is th...

One of the questions that I’ve received on my weekly Instagram live sessions is: “Hey Steven, I saw that there’s a new update on Instagram, Instagram Reels, and a lot of people are starting to use it already. Do you think I need to use Instagram Reels too?! I don’t want yet to do ANOTHER THING!! There’s so much to do!!”. And I think this question was really interesting because as entrepreneurs, we...

If you’ve been here for a while, you know that last month I’ve launched my brand new online program: Intentional Personal Branding.  But before officially launching this new program, I’ve decided to host a beta launch. This will help me validate my offer and get a small group of people, at a discounted rate, to give me all the feedback that I need to make this program successful.  While...

Kristy Yoder is the founder of Smart VAs - a virtual assistant agency that helps busy entrepreneurs get their life back. Being a multi-skilled leader, she humbly worked her way up from being a freelance virtual assistant and digital marketer to becoming an entrepreneur. In this episode, Kristy shares her story about moving from the Philippine to the US and her adjustment as an entrepreneur. She al...

Megan Nolan is a personal trainer and yoga instructor with over 14 years of experience. Her mission is to help busy entrepreneurs use their Yoga practice to intentionally step into and embody their strongest, most courageous, resilient, and empowered selves so they can take inspired action in their business. In this episode we cover: When did you start doing what you’re doing? Can you talk more ab...

A lot of you have been asking me how I’ve built a personal brand on social media that actually gave me the opportunity to turn my passion for photography, my full-time career. For that reason, I’ve decided to put together a BRAND NEW TRAINING designed to help you achieve the same thing! My goal is to help busy creatives build a personal brand on social media so that they can make a living from the...

Have you ever felt this way? You’re showing up on social media, you’re posting occasionally, you already have your website online, people are visiting... but still, you’re not working with a certain type of client that will help you take your portfolio to the next level. I mean, at least you’ve got some followers and people are visiting your website… you’re doing the work!  (give yourself a p...

Let me the first one to say: it doesn’t matter. Perfectionism is subjective. The way you judge your content is TOTALLY different than the way your audience would judge your content. You may think that your content is not good enough, you might see the little things in your craft… but trust me, those are the things that ONLY YOU are looking at. The reason you’re looking at these small details is th...

Did you know that building a personal brand on social media is the best way to build trust with your audience, convert them into leads and ultimately into paying customers? If you’re looking for a way to build a personal brand online and finally start attracting your ideal customers, then, friend, this might be for you! Building a personal brand on social media with a strategy gives you the opport...

What would it feel like to wake up every morning to the realization that the life you are living right now is the one you once only dreamed of? Image opening your eyes in the morning. You’re waking up on your comfortable bed, in your dream home, living in your dream location. You’re smelling your hot coffee and head over to your home office to check in on all of the sales you made while you slept...

As a creative, I used to tell myself that I need to create more content in order to attract more people to my business, and eventually they will send me a DM or an email and we will end up working together. What I’ve realized is that being creative is one thing, and being a business owner is another thing. As the creative, I’m responsible for the content that I produce. As the CEO of my business,...

“You are not ready to show up for your dreams” That’s what the old me have been telling myself for over 4 years. See, back in 2016 when I moved to The Netherlands to pursue my business degree. In reality, I was just playing it safe. I was scared of showing up for my dreams, I was worrying too much about what other people would say so I ended up showing up from a place of fear. What I’ve realized i...

Holly has built a multi-six figure consulting business and she liberates creatives from bad corporate bosses in favor of being their own boss as a freelancer through her program, The Consultant Code. She’s also the host of The Everyday Entrepreneur Podcast, a relaxed business podcast filled with real talk and actionable tips from authentic yet humble entrepreneurs. In this episode, we chat about t...

Do you need a big list or a lot of following to launch your online business? What exactly do you mean by launching an ‘online business’? Where do I launch it? How do I make my first launch easy and fun? All these questions (and more!) are answered in this episode! My friend Ken Westgaard, from the OMG I’m Launching Podcast, shares all the best practices of having FUN as you’re launching, how to ov...

Did you know that there are Brain Traps that hold us back from believing in ourselves, creates more negativity, and get in the way of achieving long term goals? In this episode of the Steven de Cuba's Podcast, Dr. Adina McGarr-Knabke covers the 3 brain traps that keep individuals from being actionable.  Dr. Adina McGarr-Knabke is a licensed clinical psychologist in private practice in Santa B...

If I had a euro for every time someone told me: “I need a lot of followers to start a personal brand on social media” I’d probably be a millionaire by this point. See, a lot of struggling entrepreneurs think that having a lot of followers means making more sales. But, how many times have you seen people with more than 10K followers but are NOT getting any engagement, let alone making any sales? Ho...

Dr. Peggy Malone is a health care provider who encourages her patients every day to create better habits associated with their health and wellness.  She is wife to the hilarious and heavily bearded John, with whom she takes many adventures as well as Cat Mom to the fluffy ragdoll Amigo. Dr. Peggy is also a human being on a mission to create better habits for herself and by doing so, she hopes...

Did you know that content marketing is one of the best ways to generate traffic on your website, convert this traffic into leads and ultimately into paying customers? If you’re looking for a way to repurpose your content to save time, stress and energy – well, friend, you’ve come to the right place! Repurposing your content can be an amazing way to show up consistently online, connect with your au...

Susan Jimenez is a video strategist, personal brand expert with video marketing, and she also teaches camera confidence.  She's been doing production videos since 2003 and though so much has evolved over time, there are so many new mediums and social media platforms these days. However, storytelling has never gone, and finding your voice, using authenticity to share your video style is more i...

When I first started this podcast, my goal was to be more open and transparent with you. I want to share what are the things that I’m going through as a business owner and I want to share my journey with you. I’m by no means an expert. I’m just a passionate entrepreneur who is trying his best and by sharing my story I’d like to let you know that you’re not alone. Honestly, I waited so long to reco...

Dara is a 20-year restaurant industry worker, a single mother hell-bent on raising a son who understands the rules of wealth, has a plan to achieve it and the mindset and community relationships to leverage that wealth for greater community impact. She’s on a mission to help 10,000 kids grow up to be financially confident, impact-driven and community-focused. In this episode of The Steven de Cuba...

I want to start by saying that personal branding photography is not simply having your photos taken for LinkedIn. That’s considered more like a portrait session. But not this. This is something different. Doing a personal branding photoshoot means having on-brand professional photos that represent your business, your message and that attracts the right type of audience. But, I know what you’re thi...