The Spinoso Podcast

In this episode of the podcast, I'm diving into one of the most important aspects of scaling your business—building a strong online presence. Whether you're growing one clinic or expanding across the country, having an optimized online strategy is crucial. I walk through the three key pillars we focus on: SEO, paid ads, and organic social media. SEO is vital for making sure your clinic ranks at th...

In this episode of the podcast, I talk about one of my unlikely inspirations—Napoleon Bonaparte. Now, don't confuse him with Napoleon Dynamite, but the French general who left his mark on history. He was short, I'm short. He was a conqueror, and while I haven't conquered countries (yet), I am working on conquering the business world, especially in the medical and aesthetic space. One of his quotes...

In this episode of the podcast, I dive deep into the importance of core values and how they serve as the backbone for making key decisions in our company. Whether it's about the services we offer, the people we hire, or those we have to let go, core values keep us grounded. They not only guide us as leaders but also help remove any ambiguity when tough decisions have to be made. By consistently hi...

In this episode of the Spinoso Podcast, I dive into how we handle hormone therapy pellet treatments and our subscription model. I walk you through the two options we offer: month-to-month payments or an all-in-one treatment where you pay upfront. Depending on geographic location and dosage, the prices for pellets range for both men and women. I explain that we include everything in the price — fro...

Today, I want to share a wild story about tornadoes—and no, not just the ones here in Texas. The other day, I found myself Googling whether anyone had survived being inside a tornado. Turns out, a couple of farmers have, one in Kansas and another in McKinney, Texas, which is just 24 minutes from where I live. Their experiences got me thinking about how life can feel like being inside a tornado, es...

Welcome to The Spinoso Podcast . Today, I'm diving into the anxiety many entrepreneurs feel when it comes to pricing their products or services, especially in the medical field. When I first started Genesis Lifestyle Medicine, I struggled with asking clients to pay high prices, especially when I couldn't afford those services myself. It's natural to project your own financial concerns onto your cl...

I'm Dr. Alex Spinoso, and today I want to dive into a lesson we learned the hard way—running a business based on data, not feelings. Years ago, we thought we were doing great with laser hair removal in our clinics. The machines were booked solid, and we even hired staff just to manage them. But when we crunched the numbers, factoring in the cost of the machines, the staff, and the room space we we...

Welcome to The Spinoso Podcast . Today, I want to talk about what it means to be ruthless in business. Now, the dictionary defines "ruthless" as having no pity, merciless, or cruel, but I don't quite agree with that when it comes to business. If being ruthless means holding people accountable and enforcing the consequences of their actions based on facts rather than feelings, then yes, you absolut...

In this podcast, I delve into the importance of innovation, not as a means of inventing something entirely new but as a way to continuously improve systems, products, and services. We talk about how small changes can lead to big wins, both in the office and at home, and why embracing change is crucial for long-term success. I discuss how these principles apply not only to growing a business but al...

First up, we're tackling SEO (Search Engine Optimization). SEO isn't dead—far from it! In fact, if your clinic isn't showing up as the top search result when someone Googles a service you offer, you're missing out on a massive chunk of potential clients. I'll break down how local and global SEO strategies can help your clinic rank number one on Google and why you should invest in a high-quality we...

In today's episode, I'm tackling a question I occasionally get from young entrepreneurs: "How do I handle competitors talking trash?" Before we dive into that, let me set the stage with a thought experiment about Howard Isley, a decent but average NBA player, compared to the legendary Michael Jordan. The point is clear—winners like Jordan don't care what losers think. They're focused on their game...

In this episode, I dive into the hard truth about the disconnect between being a great medical provider and being an effective business owner. The reality is, most doctors—and I include myself in this—think we know everything because of our rigorous medical training. That confidence, or even arrogance, can work in the clinic when it comes to diagnosing and treating patients, but it doesn't transla...

In this episode, I tackle a great question I received while speaking at a BTL event: "How do you know you're ready to expand to new locations?" Brent and I learned the hard way that expanding too quickly across multiple states wasn't the best approach. If we could do it again, we would focus on saturating our first clinic, expanding only when it couldn't grow any further. I share key insights on s...

Look, I know. I get it. "Do what you love" is advice we've all heard before, and even though I've made some funny reels mocking it, hear me out. It's not that the advice is totally wrong—because yeah, if you're miserable doing what you do, it's hard to succeed. But here's the thing: it's not just about doing what you love. In fact, that mindset can kill your business if you're not careful. Sure, I...

On today's episode, we're diving into a topic that's a blend of pure excitement and, let's be real, a total headache—our quarterly events. But I have to say, I absolutely love them. Every time we do these, they completely fill our cup, and the energy from everyone who attends is incredible. We recently wrapped up our Q3 event, and let me tell you, the amount of time, energy, and resources that go...

In this episode, we'll dive into optimizing your supply chain across multiple locations—a crucial topic for any growing business. I share how we established standard operating procedures for ordering, which streamlined processes as our business expanded. One of the key steps was going directly to vendors and negotiating for a corporate representative, making the ordering process seamless across al...

In this episode, I dive into my love for Greek and Roman mythology, following up on my earlier discussion of Arete and its relevance for modern entrepreneurs. If you haven't listened to that yet, go check it out first! But if you're ready to jump in, today I'll be breaking down the myth of Prometheus—one of my favorites. This story is packed with powerful lessons for anyone looking to succeed at a...

In this episode, I dive into my lifelong connection with Superman and the profound life and business lessons I've learned from that connection. I'll share the story of how my passion for Superman developed during a pivotal moment in high school when a devastating injury sidelined me from competitive soccer, and how my grandfather's belief in me reignited my own self-belief. We'll talk about how Su...

In this episode, I'm going to share with you the strategies that have truly transformed how we generate customer loyalty and repeat business across all of my businesses. These strategies are rooted in what I call the Loyalty Circle, a concept I learned from my good friend, Andy Frisella, who runs a $2 billion company. We use this framework in everything we do. The Loyalty Circle is simple, yet pow...

In this episode, I dive into one of my favorite topics: storytelling, with a focus on ancient myths and the killer lessons they offer for entrepreneurs. If you've listened to me before, you know I love stories, whether it's from movies like Braveheart and Gladiator , comics like Superman and Batman , or even Broadway hits like West Side Story and Phantom of the Opera . But today, we're diving into...

In today's episode, I want to dive into the complexities of managing different personality types in business, a topic I've had years of experience with. Whether you've been in business for five years or much longer, you've likely encountered a wide range of personalities that make up your team. Today, we'll explore not just how to manage these diverse personalities effectively but also how to crea...

In this episode, I'm diving into a crucial aspect of scaling your medical practice: transitioning patient follow-ups from the provider to other staff, like RNs or support teams. One of the biggest bottlenecks clinics face is the belief that the provider needs to see every single patient, every single time. While the provider does need to see the patient initially and sign off on treatments, it's n...

In this podcast, I'm speaking directly to you, young men out there. Whether you're in high school, college, or even junior high, I'm here to help you absolutely crush it. I know some of you might be struggling—you might feel like you're too fat, too skinny, not athletic, or maybe your family life is a mess. Trust me, I get it. I grew up with great parents, but I had my own struggles too. I wasn't...

In today's episode, we dive into the incredible story of Horst Schulze, the creator behind the Ritz-Carlton brand, and the phenomenal book Excellence Wins . This book has been a game-changer for me, so much so that I've dog-eared nearly every page. We'll explore the "Ritz-Carlton mindset" and how Schulze built this iconic brand from the ground up, turning his vision into reality. From his humble b...

Today, we're diving into the importance of partnerships and the vendors that help keep our businesses running efficiently. From pharmacies to marketing firms, each partner plays a crucial role in our success. I'll share the exact vendors we use and how we've built mutually beneficial relationships that drive growth. But here's the core message: If you want to go far, go together. It's not just abo...