The Spinoso Podcast

In this episode, I dive deep into an unpopular opinion that I believe every high-achieving entrepreneur needs to hear. Here's the deal—I've got a good life. A great wife, amazing kids, supportive parents, quality friendships, and a growing business. I'm healthy, living in a nice home, in a great town. Life is good, and I recognize that. I'm thankful. And no, I'm not secretly plotting to end it all...

In this episode, I dive into the humor, challenges, and differences that come with preparing for a new baby. Join me as I share personal experiences, from the funny moments during pregnancy, like the unexpected challenges of nesting and navigating sleep changes, to the stark contrast between my first pregnancy with triplets and my most recent with Camilla. I'll talk about how my husband and I hand...

Customer service is at the heart of everything we do, second only to integrity, which I believe should be a given in any company. In my experience, customers want three simple things: a flawless product or service, quick delivery, and friendly interactions with our staff. If we can consistently deliver on these, we'll not only meet but exceed expectations. That's why I emphasize the importance of...

In today's episode, I explore a key trait that distinguishes elite individuals from the average: their approach to problem-solving. I share a story from a recent conversation that made me realize how essential it is to have a problem-solving mentality. The woman I spoke with struggled to make progress in her fitness journey because she was stuck on a simple obstacle—taking progress pictures. Her r...

In this episode, we dive into the world of medical entrepreneurship, drawing from my own experiences in the industry. For those who may not know, I run a successful medical business, and I've had the privilege of mentoring others who are considering or are already on this journey. We explore why now is an excellent time to venture into the medical field, especially post-COVID, and why entrepreneur...

Today we're diving into a crucial topic for any business owner: the importance of customer feedback. Whether it's positive or negative, all feedback is valuable because it provides insight into what you're doing right and where there's room for improvement. I make it a point to ask every single person who walks through our doors for feedback. We've automated this process so that after a patient ch...

If you've followed me for a while, you know I'm a comic book geek. Today, I want to dive into something from comic books that's crucial for successfully scaling your business. Many entrepreneurs struggle with hiring quality candidates, feeling frustrated and overwhelmed. This reminds me of the X-Men and Avengers—heroes who were recruited, not just found. Professor X sought out young mutants, train...

In this episode, we explore why many entrepreneurs plateau after covering their basic expenses, often siphoning off profits for personal luxuries instead of reinvesting in their business. We'll discuss the importance of channeling almost every dollar back into your business during the early years—and sometimes even a decade—to truly thrive and scale to eight figures. I'll share my personal experie...

Today, I want to talk about how we ensure our pricing is relevant and effective across our diverse range of clinic locations. Our clinics are spread out in very different areas, from high-end, expensive places like downtown LA, Nashville, and Dallas, to more rural locations like Fort Collins, Colorado, and Greenville, South Carolina. This wide range means we encounter vastly different income level...

Alright guys, I'm excited about today's topic because I know there's a hard-working entrepreneur out there who has built real businesses and is now at a painful crossroads. Maybe that's you, facing a tough decision that goes against every fiber of your being. A friend told me about one of his clients, a successful entrepreneur with seven businesses generating seven figures annually. He bought an e...

Join us as we unpack the importance of being obsessed with making money, understanding what it means beyond the caricature of Scrooge McDuck, and the essential lessons of money management he surprisingly imparted. We'll also discuss the critical difference between mere financial gain and tying your work to a dream, emphasizing the necessity of investing in yourself and maintaining a flow of financ...

Communication is crucial when transitioning patients to the subscription model. We inform our patients of changes through email blasts, text messages, and phone calls, providing a 60-day, 45-day, and 30-day notice. This approach ensures that patients are well-informed about the transition and understand the benefits of the subscription model. No-shows are managed through clear contractual terms, r...

If you've been following me, you might have caught my recent talk about Donald Trump and the business lessons we can learn from him. Regardless of your opinion on Trump, he's a master at positioning himself as the lone hero fighting against corruption. This approach has garnered him a dedicated following and even raised $58 million overnight after a conviction for corporate corruption. In business...

Today, we're diving into the future and exploring how we can capitalize on emerging trends. Whether you're an entrepreneur, medical professional, or just someone looking to stay ahead, this episode is for you. We'll discuss some intriguing questions that will spark ideas about what's to come. What's the most significant cultural change in America over the next 10 years that entrepreneurs can capit...

Today's Medical Monday focuses on the crucial role of core values in your business. Beyond getting patients and providing excellent service, core values are the backbone of your organization. Initially, they reflect you or your co-founders, but as you grow, your executives should also embody and contribute to these values. Living your core values means hiring, firing, reprimanding, and bonusing ba...

In today's episode, I dive into two intertwined topics: entrepreneurship and Donald Trump. Whether you love or hate Trump, there's something to learn from him. Ignoring lessons from people you don't like is a missed opportunity. I discuss the genius behind Trump's 2016 motto, "Make America Great Again," which played a crucial role in his historic political victory. We'll break down what made this...

In today's podcast, we dive deep into how to maximize your earnings in the medical business. One key point that stood out and is relevant to all entrepreneurs is the importance of building your products and services in a vertically integrated manner, even if you have just one location. We'll discuss practical strategies for medical professionals, like the benefits of focusing on complementary serv...

Today, we're diving into industry trends and best practices for scaling medical companies. In the medical clinic and medical spa world, things move slowly. While new machines and products generate buzz, it's the tried-and-true ones that are always stable. We constantly look for new trends but only adopt those tested over time. Sticking with your business pillars and not getting caught up in every...

In today's episode, we're going to talking about feelings and facts. People feel all sorts of things: they feel like the Earth is flat, they feel like everyone in America should get a standard minimum income, and they even feel like, despite having the body of a man or a woman, they're actually a dolphin. But as it's often said, facts don't care about your feelings. This is absolutely true in busi...

In this episode, I'm zooming in on a crucial 20-minute segment that can significantly impact the success of your business: the consultation before a customer purchases any service from Genesis or any other company. We'll dive into the importance of these consultations, which are essentially conversations where we understand the customer's needs and explain how our products or services can address...

In this episode, I dive into one of the biggest questions I get from medical providers and clinics: "How to scale and where to spend marketing dollars?" My answer? Referrals and internal marketing. People buy from friends, not brands. Make sure your customer service is top-notch and educate your patients thoroughly. Always ask for referrals to grow your clinic. If this podcast has helped you scale...

Today, I discuss the importance of doing things you may initially dislike for the sake of health and success. For many years, I hated avocados, despite their numerous health benefits. Over time, through repeated exposure, I went from hating them to actually enjoying them. This concept, known as training your taste buds, is backed by science. You can apply this principle not only to food but also t...

In this episode, we dive deep into the most significant risk I've ever taken in my entrepreneurial journey: joining the Arete Syndicate. My wife and I had saved up $100,000 to start a business, inspired by Andy Frisella's MFCEO Project. When the opportunity to join the Arete Syndicate mastermind came up, it cost $50,000—half of our savings. Despite the hefty price tag, my wife supported my decisio...

In this episode, I'll break down the key factors that determine your clinic's valuation, how to increase its value, and what can potentially devalue it. We'll explore the importance of your financials, whether based on EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization) or SDE (Seller's Discretionary Earnings), and how these metrics impact the worth of your clinic. I'll also d...

In this episode, I want to discuss the crucial role of innovation in business. Innovation is about figuring out how to do things in new and better ways. It's a core value at my company, Genesis Lifestyle Medicine. We must constantly innovate, review, adjust, and evolve our practices to stay ahead. Being relentless about data gathering is essential. Adopting a note-taking mentality helps gather raw...