The Spinoso Podcast

Welcome back! Today, I'm diving deep into the world of social media and the pitfalls of buying fake followers. Have you ever wondered why some accounts with massive followings get so little engagement? I'll also touch on the importance of building a genuine following and creating long-term content. We're playing the long game here, posting regularly, and slowly growing a dedicated audience. Whethe...

In this Medical Monday episode, we jump into the importance of core values in building a successful clinic. Your core values are the foundation for hiring, firing, rewarding, and growing your business. When my company started, it was just me, my partner, and one nurse. Our core values were based on who we are. Describe yourself with words like integrity, accountability, and growth to define your c...

In today's episode, I'm diving into how being a dad has improved my business mindset, teaching me patience and perseverance. Having kids is similar to managing employees—you have to teach them repeatedly and patiently. It's crucial to consistently invest in them, both at home and in business, to help them grow and succeed. Recently, a significant event occurred in my life: the birth of my daughter...

In today's episode, I get interviewed on The Big Stud Podcast. We talk about my entrepreneurial journey. I started working as a prison doctor, which was exciting at first but quickly became unfulfilling. I realized I wanted to do more, to build my own business. With the support of my amazing wife, we moved out of our house, rented it on Airbnb, and downsized to save money. It took a year and a hal...

Hey everyone, welcome to the Spinoso Podcast. When you're just starting out in your medical practice, the number of new patients you get is crucial. But as you grow, the focus should shift from acquiring new patients to retaining existing ones. This transition is key to scaling your business. Today, I'll walk you through the "loyalty circle," a concept that has significantly boosted our growth. Th...

In this episode, I delve into the profound impact Andy Frisella has had on my life and entrepreneurial journey. The most transformative influence he's had on me is through his entrepreneurial group, the Arete Syndicate. Arete is a Greek word meaning excellence, and for the ancient Greeks, it was the ultimate value. Initially, Arete referred to excellence in war and physical combat, derived from Ar...

This episode of The Spinoso Podcast is packed with value from my conversation with Pejman Ghadimi, aka PJ. I had the pleasure of sitting down with PJ to dive deep into his incredible journey from his immigrant family roots to his rise in the corporate world and beyond. PJ shares a resonant story from his days as a corporate banker, where he worked a full 40 hours while his colleagues were slacking...

In this episode, I'll talk about why location matters, the importance of services you offer, and marketing strategies that work. Moving on to marketing, diversifying your marketing channels and budget allocation is key. Collaborating with multiple marketing companies specializing in specific niches ensures a well-rounded marketing strategy. Investing around 10% of your gross income in marketing, o...

In this episode, I dive deep into the critical mindset shift necessary for true success. Drawing from my experience in scaling medical businesses and landing prestigious speaking engagements, I emphasize the power of preparation. Preparation isn't just about planning; it's about dedication, attention to detail, and relentless practice. I share personal anecdotes, including my recent keynote experi...

In this episode, I explain how I have built scalability into my businesses, so that they always continue to flourish even when I'm not around anymore. I explain anything and everything from SOPS, problems you'll face when scaling, and accountability.  I'll also share practical tips on how to effectively replace yourself, so that you can work on your business -- not in your business. Welcome to The...

In this episode, I delve into the top three services that can make your medical clinic highly profitable. As a physician and medical entrepreneur, I've built multiple seven and eight-figure businesses and now I am a partner nine-figure medical ventures. I specialize in scaling medical companies and helping them maximize profits. I'll also share practical tips on pricing your services, selecting th...

Hey everyone, welcome to the Spinoso Podcast! Today, I want to dive into a topic that's often overlooked but incredibly important: the downside of being a good person in business. Now, don't get me wrong—I believe you should always strive to be a good person in life. You should absolutely have ethics and always do the right thing, as my friend Andy Frisella often says. But here's the catch: someti...

Hey everyone, welcome back to the show! In today's episode, we're going on a wild ride through my dad's journey of building a business under the ultimate pressure. It all started with my mom giving him an ultimatum: "You've got two years to make this business viable, or we're all moving back to Florida." No pressure, right? This wasn't just her saying she'd leave—he had to pack up and go too if he...

In this episode, I discuss a critical aspect for medical professionals and business owners: building a brand that's independent of your personal identity. I know it can be tough, especially if you've worked your entire life to earn your degree and establish your name. But here's the hard truth: if your brand is solely built around you, it becomes challenging to sell your business. When you go to s...

Hey everyone, welcome back to the Spinoso podcast! In today's episode, I'm diving into a principle that's counterintuitive but crucial for business success. It's something I've experienced firsthand and seen work wonders: "Aim small, miss small." This concept isn't just about shooting accurately—it's a business strategy that can transform how you grow your company. I'll share insights from my own...

Today's conversation takes an unexpected turn as we navigate the murky waters of social media, entrepreneurship, and personal development. We start by dissecting the paradox of modern social media culture, where the pressure to speak up often outweighs the authenticity of our words. As our guest, Steven Spinoso, my dad, eloquently puts it, "If you don't say something, someone else will put words i...

In this episode, I delve into how implementing EOS (Entrepreneurial Operating System) transformed my businesses over the past couple of years. It's been a game-changer, shaping the culture and success of every company I run. EOS provides a framework for building an amazing clinic: clear goals, a strong team, and checks and balances for productivity and happiness. I break down each EOS component, s...

Self-doubt is merely an internal dialogue, and what truly matters is the action you take. You can have doubts and still choose to move forward towards your goals. Ignore the inner chatter and just get to work!   Moreover, self-doubt is egotistical. It often stems from a focus on oneself rather than recognizing the contributions of your team. Shift the focus away from yourself and onto serving othe...

Today, we're exploring the ins and outs of business growth, from overcoming revenue hurdles to cultivating a robust team culture. We'll journey from the early stages, around $30k-$35k, to the coveted $70k-$100k milestone, with a key focus on the driving force behind it all: your team. I firmly believe that a strong team is the foundation of success. It starts with defining core values that shape y...

Scaling can be daunting, especially if you've never done it before. But fear not, I've been there too. Today, we'll dive into three crucial steps to take your clinic to the next level. First up: Standard Operating Procedures (SOPs). These are the backbone of scaling. SOPs document every aspect of your clinic's operations, ensuring consistency and efficiency. From front desk protocols to provider r...

Join me in this podcast, as I share personal anecdotes and insights into why cultivating a sense of detachment from others' opinions can be incredibly empowering.  From humorous text exchanges with my media team to reflections on core values and the importance of living them out, I explore three key principles that can revolutionize how you approach life and business. By knowing your core values,...

Join me on this episode as I delve into Genesis' journey of scaling a medical practice from 10,000 to 30,000 patients a month and beyond. We'll explore the nitty-gritty details of building a successful practice, from client retention to marketing. Learn how to navigate the crucial phases of growth, from 10,000 to 20,000 patients, and then from 20,000 to 30,000, without getting stuck in a rut. Disc...

Join me on this episode of The Spinoso Podcsst as I recount one of the most challenging and unforgettable experiences of my life. Over 15 years ago, during medical school, my then-girlfriend and I embarked on a journey to Africa that would test our physical and mental limits. From exploring the ancient wonders of Egypt to immersing ourselves in the vibrant culture of Kenya, our adventure was fille...

In this episode, we delve into a crucial aspect of business growth: how CEOs can effectively disappear while making profits appear and the significance of aligning core values, mission, and vision to create a compelling narrative that inspires both employees and customers alike. Building upon previous discussions, we explore the necessity of replacing oneself as a business owner, even if it's a ro...

In this episode of The Spinoso Podcast, I dive into the critical role of one's environment in achieving success in business and life. I discuss the common pitfalls of relying solely on willpower and the profound impact that strategic surroundings can have on personal and professional growth. I also talk about the practical steps I have taken to optimize my own settings, from building a home office...