The Source - From The Brand Behind The Brands

In this episode, Maria sits down with Veronica Ek, Global Marketing Manager for Wellness & Skincare at Oriflame and a registered dietician, to explore what happens when nutrition and skincare stop operating in isolation — and start working as one system. We unpack why the biggest beauty conglomerates in the world are rushing into supplementation, what "beauty from within" actually me...

Welcome back to The Source Podcast, your inside look at the world of nutraceutical supplements. In this special episode, host Maria Pavlidou reports live from Barcelona, fresh off the show floor of Vitafoods Europe 2026.   Joined by Heather Granato, strategic marketing consultant and nutraceutical industry expert, the conversation unpacks the trends, innovations, and conversations that defined thi...

In Episode 6, host Maria Pavlidou is joined by Felix Mattern to explore one of the most pressing — and rapidly evolving — challenges facing the nutraceutical and pharmaceutical industries: packaging. From sustainability regulations like PPWR to the rise of new materials and shifting consumer expectations, the conversation takes a practical, industry-driven look at how packaging is changing — and w...

In the Episode 5, host Maria Pavlidou explores one of the most talked-about - and rapidly evolving - areas in health and nutrition: longevity and healthy ageing. Joined by Dr. Yu-Xuan Lyu from the Sirio Institute for Aging (SIA), and Dr. Richard Siow from King's College London, the conversation takes a science-driven look at how ageing works, and what it takes to extend not just lifespan, buth...

In this special extended Episode 4, host Maria Pavlidou leads a science-driven conversation into one of the most talked-about - and misunderstood - areas of performance health: sports nutrition. Joined by Robin Sowden-Taylor, Emily Jevons, and Szilard Jakab, the discussion cuts through common myths around protein, creatine, timing, dosing, and real-world impact - exploring what supplements can act...

In this special episode, SIRIO Europe’s General Manager Sara Lesina takes the host seat for a live conversation recorded at CPHI. Together with Joris Dewit, she explores key industry takeaways - from metabolic health and hydration to magnesium’s rising role, the impact of women in the industry, and what it really takes to build a successful startup in today’s supplement landscape.👉 Subscribe and...

In the second episode of The Source , host Maria Pavlidou talks with Janine Barlow, SIRIO Europe’s Head of R&D - or as we like to call her, our chef. Together, they dive into the fascinating world of supplement formulation - exploring how ideas become finished products, how science and creativity meet in the lab, and what it takes to make supplements that are both effective and enjoyable to ta...

In our very first episode of The Source, we explore the question: Who really makes my supplements? Together with SIRIO’s General Manager Sara Lesina, our host Maria Pavlidou uncovers the processes, expertise, and people behind the products you trust. 👉 Subscribe and stay tuned for more episodes with industry experts, practical insights, and a closer look at how the supplement industry works. 🔗 G...