Ron Baker and Ed Kless
The Soul of Enterprise: Business in the Transformation Economy by THRESHOLD
The Soul of Enterprise is designed to champion the insight that wealth is created by intellectual capital, a product of the inexhaustible human spirit. Wealth is above all an accumulation of possibilities. These possibilities lie hidden in the womb of the future, waiting to be discovered by human imagination, ingenuity, and creativity, manifested in free enterprises dedicated to the service of others. Tune in to The Soul of Enterprise, with Ron Baker and Ed Kless, broadcast live.
Author
Ron Baker and Ed Kless
Category
Podcast website
Latest episode
Jul 10, 2026
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Episodes
Episode 85 - Free Rider Friday 25.03.2016 57:54
The last Friday of every month Ed and Ron will do "Free-Rider Friday." Most of our shows are "topic" driven, where we dive deep into one subject. Free-Rider Fridays are designed to be "event" driven, whatever issues are in the news that we (or you) find worthy of commentary. In economics, free riding means reaping the benefits from the actions of others and consequently refusing to bear the full c...
Episode 84 - Interview with Paul Kennedy: The OBK Story 18.03.2016 1:00:14
Paul Kennedy, along with the late Paul O'Byrne, founded O'Byrne and Kennedy, Chartered Accountants, in Goffs Oak, United Kingdom. It is one of the most innovative Chartered Accounting firms in the world. The story behind how they got there is fascinating, and will be the topic of discussion in this interview with Paul Kennedy. We'll discuss strategy, firing customers, innovation, value pricing, op...
Episode 83 - Interview with John Jantsch 11.03.2016 56:12
John Jantsch is a marketing consultant, speaker and best selling author Duct Tape Marketing, Duct Tape Selling, The Commitment Engine and The Referral Engine. He is the creator of the Duct Tape Marketing System and Duct Tape Marketing Consulting Network that trains and licenses small business marketing consultants around the world. He frequently consults with small and mid-sized businesses helping...
Episode 82 - Memorable Mentors: Milton Friedman 04.03.2016 56:36
Ed and Ron will discuss Milton Friedman, who was one of the most influential economists of the twentieth century. He received the Nobel Memorial Prize for Economic Science in 1976, and the Presidential Medal of Freedom in 1988. He served as an unofficial adviser to presidential candidate Barry Goldwater and Presidents Nixon and Reagan. The author of many best-selling books, including Capitalism an...
Episode 81 - Free Rider Friday 26.02.2016 57:25
The last Friday of every month Ed and Ron will do "Free-Rider Friday." Most of our shows are "topic" driven, where we dive deep into one subject. Free-Rider Fridays are designed to be "event" driven, whatever issues are in the news that we (or you) find worthy of commentary. In economics, free riding means reaping the benefits from the actions of others and consequently refusing to bear the full c...
Episode 80 - The Future of the Legal Profession 19.02.2016 58:45
Continuing our discussion on the Richard and Daniel Susskind book, The Future of the Professions, Ron and Ed will be interviewing three Australian lawyers, two in practice, and one consultant to the profession. David Wells, Managing Principal of Moores in Melbourne, and Matthew Burgess of View Legal in Brisbane. John Chisholm is a consultant to the legal profession, and a Senior Fellow at VeraSage...
Episode 79 - Project Management: Proper project initiation 12.02.2016 57:25
The stability of any project is found in the initiation of that project. Like the foundation of a building it is often barely seen, but without it even the most well-built structure above it would be weak. Initiation launches a project by the establishment of authority and responsibility for the project. Unfortunately, in many organizations initiation is done on an informal basis if at all. This t...
Episode 78 - Why Is Movie Theatre Popcorn So Expensive? 05.02.2016 57:40
Why do tall people make more money? Why do dry cleaners charge less for men's shirts than for women's? Do companies really plan for obsolescence? Why is the population of the USA getting fat? Why do men spend less on health care than women? Join Ed and Ron for a fascinating look at these and other everyday economic questions in this new series: Economic Puzzles and Paradoxes. We will strive to fol...
Episode 77 - Free Rider Friday 29.01.2016 57:04
The last Friday of every month Ed and Ron will do "Free-Rider Friday." Most of our shows are "topic" driven, where we dive deep into one subject. Free-Rider Fridays are designed to be "event" driven, whatever issues are in the news that we (or you) find worthy of commentary. In economics, free riding means reaping the benefits from the actions of others and consequently refusing to bear the full c...
Episode 76 - Lessons from the Trading Game 22.01.2016 54:33
Join Ed and Ron as they explain the Trading Game, where participants learn the subjective nature of value, how increasing the availability of goods and services your company offers leads to prosperity, happiness, and a higher standard of living for all; and why the trade deficit doesn't matter. The real wealth of nations is in the availability of goods and services, and by trading with the world t...
Episode 75 - Interview with Mark Koziel, VP, AICPA 15.01.2016 57:26
We will interview Mark Koziel, Vice President – Firm Services and Global Alliances at the American Institute of Certified Public Accountants. He oversees the development, ongoing improvement and delivery of services to members in PCPS/Firm Practice Management as well as International relations with various CPA related groups. Mark will give us his take on the future of the accounting profession, a...
Episode 74 - Interview with Daniel Susskind: The Future of the Professions 08.01.2016 55:57
Are the professions going to be dismantled in the next two decades? In "The Future of the Professions" Richard and Daniel Susskind argue that they will. This was the best book Ron read in 2015, as we discussed on our December 4th show. On this episode, we are honored to interview Daniel Susskind, one of the authors. If you are a professional of any kind, you will not want to miss this thought-prov...
Episode 73 - Business Lessons from A Christmas Carol 18.12.2015 57:58
Are there any business lessons embedded Charles Dicken's famous Christmas classic? Tune in to our show on Friday, December 18 as Ed and Ron explore the economics of Ebenezer Scrooge.
Episode 72 - Free Rider Friday 11.12.2015 57:39
The last Friday of every month Ed and Ron will do "Free-Rider Friday." Most of our shows are "topic" driven, where we dive deep into one subject. Free-Rider Fridays are designed to be "event" driven, whatever issues are in the news that we (or you) find worthy of commentary. In economics, free riding means reaping the benefits from the actions of others and consequently refusing to bear the full c...
Episode 71 - Best Business Books - 2015 (guest - David Cohen) 04.12.2015 57:09
Best Business Books of 2015
Episode 70 - Live from the VeraSage Symposium Boston 20.11.2015 53:44
As you may know Ron Baker is a founder of the VeraSage Institute, a think tank for professional firms; and that Ed Kless is a senior fellow. The Institute holds a biennial conference during which the fellows and some friends are invited to gather share their knowledge in a symposium atmosphere. The latest of these events took place in Boston in October 2015. This episode is a recording of a sessio...
Episode 69 - Shut up and Eat Your French Fries 13.11.2015 55:12
Comedian Louis CK has a great routine which ends with him saying to his daughter Just shut up and eat your french fries. While this bit is hysterically funny, it is sadly repeated by some business leaders to people within their organizations. In his book, A More Beautiful Question, Warren Berger writes, Great products, companies, even industries, often begin with a question, yet few companies actu...
Episode 68 - Proper Project Management 06.11.2015 55:21
Project management is critical for any business, since it allocates resources into the future. Many businesses, especially professional firms, are beginning to recognize one of the gaps in their competencies, in addition to pricing, is project management. In this episode, project management expert Ed Kless will define what a project is, the difference between goals and objectives, The Triangle of...
Episode 67 - Free Rider Friday 30.10.2015 57:18
The last Friday of every month Ed and Ron will do "Free-Rider Friday." Most of our shows are "topic" driven, where we dive deep into one subject. Free-Rider Fridays are designed to be "event" driven, whatever issues are in the news that we (or you) find worthy of commentary. In economics, free riding means reaping the benefits from the actions of others and consequently refusing to bear the full c...
Episode 66 - The Death of Cost Accounting 23.10.2015 57:20
By its very nature, cost accounting is a historical function, but what is important for pricing are planned costs, not past costs. As Henry Ford pointed out, no one knows what a cost should be. Yet, cost accounting has held hegemony for far too long over the pricing strategies of businesses everywhere, embedding the conventional wisdom that costs determine price. Cost accounting does not deserve t...
Episode 65 - How to be a Price Searcher, not a Price Taker 16.10.2015 57:32
Many business owners lament they sell a commodity, or the "market" sets their price. Yet empirical evidence proves otherwise. Most customers have a range of acceptable prices they're willing to pay. How do you search that range? What's the most effective pricing strategy to capture the value from the high-end, and the low-end, of that range? Ed and Ron will discuss two specific strategies on this...
Episode 64 - Famous Last Words 09.10.2015 56:56
Clarence Darrow once said, I have never killed anybody, but I have read many obituaries with delight! With that schadenfreude in mind, join us for a look at some of the funniest, poignant, and insightful last words spoken by famous, and infamous, people throughout history.
Episode 63 - Entrepreneur Heaven 02.10.2015 54:05
They say you can't turn back the clock and go back to the good old days. Yet this is precisely what is happening with the total quality service movement, the customer loyalty movement, CRM, and other philosophies that put the customer at the center of the business organization. Millions of dollars are being spent on consultants to relearn what was once common sense, practiced by the great entrepre...
Episode 62 - Free Rider Friday 25.09.2015 57:32
The last Friday of every month Ed and Ron will do "Free-Rider Friday." Most of our shows are "topic" driven, where we dive deep into one subject. Free-Rider Fridays are designed to be "event" driven, whatever issues are in the news that we (or you) find worthy of commentary. In economics, free riding means reaping the benefits from the actions of others and consequently refusing to bear the full c...
Episode 61 - Pricing on Purpose: Price Sensitivity 18.09.2015 55:00
Ron and Ed will discuss ten factors of price sensitivity that all pricers should consider before establishing a price. Price sensitivity is far more predictive than demand elasticity studies, which simply show changes in overall revenue in response to various price changes. Price sensitivity is far more granular, allowing pricers to analyze the particular drivers of value at the customer level. An...
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