Ron Baker and Ed Kless
The Soul of Enterprise: Business in the Transformation Economy by THRESHOLD
The Soul of Enterprise is designed to champion the insight that wealth is created by intellectual capital, a product of the inexhaustible human spirit. Wealth is above all an accumulation of possibilities. These possibilities lie hidden in the womb of the future, waiting to be discovered by human imagination, ingenuity, and creativity, manifested in free enterprises dedicated to the service of others. Tune in to The Soul of Enterprise, with Ron Baker and Ed Kless, broadcast live.
Author
Ron Baker and Ed Kless
Category
Podcast website
Latest episode
Jul 10, 2026
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Episodes
Episode 60 - Interview with George Gilder 11.09.2015 56:01
We are honored to have the opportunity to interview George Gilder, writer, economist, technology advocate, and co-founder of the Discovery Institute. Mr. Gilder released a monograph entitled: The 21st Century Case for Gold: A New Information Theory of Money. His 1981 international bestseller, Wealth and Poverty, advanced a practical and moral case for supply-side economics and capitalism during th...
Episode 59 - Best Business Books 3 04.09.2015 57:27
Thousands of business books are published each year. Some are worthless, others have merit, fewer still have lasting value, but a handful possess the ability to transform your business (and possibly, your life). Yet with today's busy and demanding schedules, do you feel you don't devote enough time to reading and absorbing new ideas? Then this show is for you. Ed and Ron will explore the best busi...
Episode 58 - Free Rider Friday 28.08.2015 56:40
Welcome to Free-Rider Friday. Most of our shows are topic driven, where we dive deep into one subject. Free-Rider Fridays are designed to be "event" driven, whatever issues are in the news that we (or you) find worthy of commentary. In economics, free riding means reaping the benefits from the actions of others and consequently refusing to bear the full costs of those actions. This means Ed and Ro...
Episode 57 - The Experts Speak 21.08.2015 56:46
Innovation and creativity always take us by surprise. Experts rarely understand this, which is why so many have made false predictions throughout history. Join Ed and Ron as they take a humorous and fascinating journey through some of the most mistaken predictions ever made, all by the experts.
Episode 56 - Interview with Jennifer Warawa 14.08.2015 57:56
Ron and Ed interview Jennifer Warawa, Vice President and General Manager for Sage Accountant Solutions. Jennifer's passion is to partner with consultants, accountants and bookkeepers to provide solutions that make a difference in their business or firm, and support them in delivering an extraordinary experience to their clients. Prior to working with Sage, Jennifer owned her own firm for 12 years...
Episode 55 - Entrepreneur Heaven 07.08.2015 58:05
They say you can't turn back the clock and go back to the good old days. Yet this is precisely what is happening with the total quality service movement, the customer loyalty movement, CRM, and other philosophies that put the customer at the center of the business organization. Millions of dollars are being spent on consultants to relearn what was once common sense, practiced by the great entrepre...
Episode 53 - VeraSage Laws 24.07.2015 57:04
Over the years, many fellows at VeraSage Institute have coined various laws, such as Baker's Law: Bad customers drive out good customers. In this show, Ed and Ron will explore this law and some other infamous VeraSage Laws.
Episode 52 - Interview with Greg Tirico 17.07.2015 55:57
Ron and Ed interview Greg Tirico who is responsible for Advocacy Solutions and Services at Sprout Social. He has spent the majority of his career leading digital marketing initiatives in Fortune 500 organizations. Today we will speak to him about Mary Meeker's annual Internet Trends report. Greg's insight when added to Mary's will guide your social strategy for the next 12 months. Personal note on...
Episode 51 - Best Business Books 2 10.07.2015 58:32
Thousands of business books are published each year. Some are worthless, others have merit, fewer still have lasting value, but a handful possess the ability to transform your business (and possibly, your life). Yet with today's busy and demanding schedules, do you feel you don't devote enough time to reading and absorbing new ideas? Then this show is for you. Ed and Ron will explore the best busi...
Episode 50 - Free Rider Friday 26.06.2015 57:24
Welcome to "Free-Rider Friday." Most of our shows are "topic" driven, where we dive deep into one subject. Free-Rider Fridays are designed to be "event" driven: whatever issues are in the news that we (or you) find worthy of commentary. In economics, free riding means reaping the benefits from the actions of others and consequently refusing to bear the full costs of those actions. This means Ed an...
Episode 49 - Interview with Lee Cockerell 19.06.2015 57:21
Ed and I are big Disney fans, so we are thrilled to be able to interview Lee Cockerell, former Executive Vice President of Operations for the Walt Disney World® Resort. One of Lee's major and lasting legacies was the creation of Disney Great Leader Strategies which was used to train and develop the 7000 leaders at Walt Disney World. Lee has held various executive positions in the hospitality and e...
Episode 48 - Interview with Kevin Mitchell 12.06.2015 56:04
We are thrilled to have as or guest, Kevin Mitchell, president of the Professional Pricing Society. Kevin is also the Publisher of The Pricing Advisor monthly newsletter and the quarterly Journal of Professional Pricing. Kevin is a frequent speaker at pricing conferences and events in North America and Europe where he often discusses trends and demographic changes within the pricing discipline. Be...
Episode 47 - Entrepreneur Heaven 05.06.2015 58:07
They say you can't turn back the clock and go back to the good old days. Yet this is precisely what is happening with the total quality service movement, the customer loyalty movement, CRM, and other philosophies that put the customer at the center of the business organization. Millions of dollars are being spent on consultants to relearn what was once common sense, practiced by the great entrepre...
Episode 46 - Interview with John Chisholm 29.05.2015 54:19
The last Friday of every month Ed and Ron will do "Free-Rider Friday." Most of our shows are "topic" driven, where we dive deep into one subject. Free-Rider Fridays are designed to be "event" driven; whatever issues are in the news that we (or you) find worthy of commentary. In economics, free riding means reaping the benefits from the actions of others and consequently refusing to bear the full c...
Episode 45 - Interview with Brad Smith 22.05.2015 57:44
Ed and Ron will interview Brad Smith, Global EVP of Customer Experience at Sage. Brad is the executive vice president of customer experience, responsible for developing all aspects of the Sage customer experience, from product design to the invoice experience and all points in between. He has nearly 20 years of leadership in web consumer, enterprise software, and communication service provider ind...
Episode 44 - Public Choice Theory 15.05.2015 59:02
Winston Churchill said, Democracy is the worse form of government...except for all the others. In this episode, Ron and Ed will examine Public Choice Theory, which describes the extension of analysis to the political alternatives to markets. Many commentators talk about market failure, but far fewer ever even mention government failure. Public choice theory sheds light on how government employees...
Episode 43 - Interview with Dan Ariely 08.05.2015 57:55
Are we rational or irrational? Are we more like Mr. Spock or Homer Simpson? There are compelling arguments on each side of this issue. On this show, Ron and Ed will interview one of the country's leading behavioral economists: Dan Ariely from Duke University. Dan is the New York Times best-selling author of Predictably Irrational, The Upside of Irrationality, and his latest book, The Honest Truth...
Episode 42 - Best Business Books 01.05.2015 58:21
Thousands of business books are published each year. Some are worthless, others have merit, fewer still have lasting value, but a handful possess the ability to transform your business (and possibly, your life). Yet with today's busy and demanding schedules, do you feel you don't devote enough time to reading and absorbing new ideas? Then this show is for you. Ed and Ron will explore the best busi...
Episode 41 - Free Rider Friday 24.04.2015 57:24
The last Friday of every month Ed and Ron will do "Free-Rider Friday." Most of our shows are "topic" driven, where we dive deep into one subject. Free-Rider Fridays are designed to be "event" driven; whatever issues are in the news that we (or you) find worthy of commentary. In economics, free riding means reaping the benefits from the actions of others and consequently refusing to bear the full c...
Episode 40 - We're All Consultants Now! 17.04.2015 56:10
Consulting and sales are not different disciplines, but one and the same. They are the art of enabling the best possible decisions for customers. Recognizing this reality is not easy because it requires us to rethink the paradigms and prejudices of the past. We can increase the effectiveness in working with our customers if we adopt some concepts of consulting theory. The assumptions and goals of...
Episode 39 - For Good and Evil: Taxes and Civilization 10.04.2015 57:21
In celebration of April 15th, Ron and Ed will explore the history of taxation. All good tax systems tend to go bad, and throughout history tax laws have taken away liberty more often than foreign invaders. As Charles Adams explained in his book that will be discussed on the show, For Good and Evil, The prosperity as well as the decline of nations has always had a tax factor... We will explore the...
Episode 38 - Entrepreneur Heaven: Edison, Ford, Disney, Marriott 03.04.2015 58:06
They say you can't turn back the clock and go back to the good old days. Yet this is precisely what is happening with the total quality service movement, the customer loyalty movement, CRM, and other philosophies that put the customer at the center of the business organization. Millions of dollars are being spent on consultants to relearn what was once common sense, practiced by the great entrepre...
Episode 37 - Free-Rider Friday - March 2015 27.03.2015 57:53
The last Friday of every month Ed and Ron will do "Free-Rider Friday." Most of our shows are "topic" driven, where we dive deep into one subject. Free-Rider Fridays are designed to be "event" driven; whatever issues are in the news that we (or you) find worthy of commentary. In economics, free riding means reaping the benefits from the actions of others and consequently refusing to bear the full c...
Episode 36 - Interview with Tony Clark 20.03.2015 55:21
Ron and Ed go off on a bit of a tangent on this episode and interview Anthony Clark, author of The Last Campaign: How Presidents Rewrite History, Run for Posterity and Enshrine Their Legacies. As the competition to land the Barack Obama Presidential Library heats up and Chicagoans debate contentious land use issues surrounding it, a new book about the politics of presidential libraries reveals an...
Episode 35 - Interview with Pricing Legend Robert G. Cross 13.03.2015 57:41
Ed and I will have the honor interviewing Robert G. Cross, an absolute legend in the pricing profession. Bob implemented yield management in Delta Airlines, which is fascinating since he's a lawyer by education. He wrote a seminal pricing book about this experience, Revenue Management: Hard-Core Tactics for Market Domination, and The Wall Street Journal called him "The guru of Revenue Management."...
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