The Soul of Enterprise: Business in the Transformation Economy by THRESHOLD

What happens when you refuse to build your company the "right" way? Ron and Ed welcome back David Barrett, founder and CEO of Expensify, to discuss the unconventional thinking that transformed a simple expense reporting app into a publicly traded fintech platform. From bootstrapping product-led growth and rejecting traditional enterprise sales models to building a culture around engineering, exper...

The Declaration of Independence is far more than a historical document. It is a statement of principles that has inspired generations to pursue a more perfect union. In this special Independence Day episode, Ed brings portions of the Declaration to life with a dramatic reading before Ron and Ed explore its enduring influence on America's greatest speeches. From Frederick Douglass's searing critiqu...

Artificial intelligence vendors love to talk about tokens and credits, but are these pricing models really helping customers—or simply obscuring the true cost of AI? In this episode, Ron and Ed take aim at the growing trend of token-based pricing, arguing that it shifts uncertainty and risk from providers to customers while creating unnecessary complexity. Drawing on insights from pricing experts,...

Debra Kilsheimer joins Ron and Ed for a lively discussion about leadership, culture, AI, persuasion, human nature, and the curious ability of professionals to simultaneously complain about a problem and defend the system causing it. We'll also explore what wisdom comes with experience, why logic is a surprisingly ineffective tool for changing minds, and whether the accounting profession is finally...

Ron and Ed turn their attention to the upcoming Semiquintcentennial, with a little theatrical flair thrown in from Ed and his turn as John Adams in 1776 . Along the way, they reflect on the ideas, personalities, and historical drama surrounding America's 250th anniversary—and what those themes might still teach us about leadership, liberty, and public life today. If time permits, they'll also weig...

As part of our new partnership with SummitHQ, Ron and Ed welcome  Shannon Kaiser , a technology leader whose career spans cloud infrastructure, cybersecurity, application hosting, and managed services. Shannon shares how SummitHQ helps organizations navigate the increasingly complex world of IT while maintaining the security, reliability, and performance businesses depend on every day. About Shann...

Ron and Ed welcom Sarah Isgur to discuss her book "Last Branch Standing," which explores the Supreme Court's role in American government, its counter-majoritarian function and its independence from partisan politics. Contray to popular belief, very few cases are decided along ideological lines and Sarah will emphasize the need to protect the court's independence and criticized Congress for failing...

This week, Ron and Ed deliver a wide-ranging pricing update, exploring the latest thinking shaping both accounting firms and the broader business world. Drawing from recent articles, posts, and commentary, they examine how AI companies like GPT, Claude, and Perplexity are positioning and pricing their offerings, including the growing role of token-based pricing models and what they signal about th...

In another installment of our fan-favorite miscellany series, Ron digs into the ever-growing stack of articles, ideas, trends, and observations he's been collecting—and finally clears the deck. From developments in technology and AI to economics, business strategy, professional skepticism, and the occasional offbeat tangent, this episode is a rapid-fire tour through the topics that caught Ron's at...

In this episode of The Soul of Enterprise , Ron and Ed welcome back Greg Tirico to explore the accelerating convergence of technology, especially AI, and its profound implications for professionals. Drawing on insights from the "Convergence 2026" report, Greg unpacks how traditional firm boundaries are dissolving as tech, talent, and capital increasingly intersect. The conversation dives into what...

In this special episode of The Soul of Enterprise , Ron and Ed welcome a panel of speakers from the Chaminade Leadership Summit (CLS), an event focused on developing principled leadership and purposeful organizations. Joined by Bro. Thomas J. Cleary and fellow summit speakers, the conversation explores the intersection of leadership, values, and organizational culture. Drawing from their diverse e...

In this episode of The Soul of Enterprise, Ed Kless and Ron Baker speak with Alexis Kingsbury about a rather audacious experiment: running an entire accountancy practice staffed almost entirely by AI. The firm—Accrual Intentions—had eleven AI "team members" and one human: Alexis. What began as a curiosity about the real capabilities of AI quickly became something far more interesting. The AI team...

Executive Summary In this episode of The Soul of Enterprise , Ed Kless and Ron Baker sit down with Hector Garcia , one of the most recognizable educators in the accounting profession thanks to his hugely popular YouTube channel. Known for translating complex technology into practical insight, Hector joins the show to discuss the rapidly evolving ecosystem of AI tools for accounting professionals ....

Ron and Ed welcome back strategy expert Tim Williams to explore a hard truth: AI is not just a new tool for professional firms, it is a structural shock to their traditional business model. For decades, most firms have relied on time-based billing, headcount leverage, and labor-intensive processes. But when AI compresses project time and automates execution, what happens to a model built on hours?...

This week, we welcome Tim Naddy, CFO of the Savannah Bananas—a team that has redefined what it means to create value for fans (and, not incidentally, built a wildly successful business doing it). But this conversation goes well beyond yellow tuxedos and sold-out stadiums. At the center is Tim's book, EDYM: Every Decision You Make , a deceptively simple premise that turns out to be anything but: ev...

Ron and Ed welcome Tim Riordan , president of BIPAC (Business-Industry Political Action Committee), for a conversation at the intersection of business, civic engagement, and public policy. BIPAC works to educate and mobilize the business community around the political process — equipping leaders with the tools and insight needed to participate thoughtfully and effectively in American democracy. Ti...

Ron and Ed welcome Matt Armanino, CEO of Armanino Advisory, for a conversation about what it really takes to lead a modern professional services firm in an era of relentless change. Under Matt's leadership, Armanino has pushed beyond the traditional boundaries of accounting — building advisory depth, embracing technology, and reimagining how firms create value for the businesses they serve. In thi...

In this episode, Ron and Ed explore a distinction that Peter Drucker saw decades ago but many organizations still struggle to grasp: knowledge workers are fundamentally different from service workers — and managing them the same way is a category error. Drucker famously wrote, "The most valuable assets of a 21st-century institution (whether business or nonbusiness) will be its knowledge workers an...

For the eleventh time (because apparently we're not done yet), Ron and Ed welcome back Joe Woodard to talk about The Profitability Breakthrough , the live workshop they'll be leading together in June. This episode goes beyond theory and into architecture. What actually drives profitability in an accounting firm? Is it pricing? Positioning? Capacity? Client selection? Or is it the uncomfortable tru...

As America approaches its 250th anniversary, Ron and Ed examine three essays that converge on a single question: What actually sustains a free society? Drawing on Dan McLaughlin's warning to "Resist the Temptation of Woodrow Wilson"  , they explore the perennial allure of concentrated executive power and the dangers of confusing "solidarity" with strongman governance. From there, they turn to Aya...

On this episode of The Soul of Enterprise , we welcome back Dr. Paul Thomas, founder and CEO of Plum Health Direct Primary Care . Since his last visit, Plum Health has expanded to multiple locations, added new physicians, and continued scaling a model that puts relationships—not insurance paperwork—at the center of care. We'll get an update on that growth and explore the broader Direct Primary Car...

Inspired by A.J. Jacobs' appearance on Russ Roberts' EconTalk , Ron and Ed have continued their annual tradition of keeping a "One Thing" journal—capturing a single idea each day that sparked insight, curiosity, or reflection. Often it's a quote; sometimes it's a question, a concept, or a surprising turn of phrase. In One Thing 2026 , they once again open their journals and share a curated collect...

In this pricing update, Ron and Ed take the pulse of what's happening right now in the world of pricing. From shifting market conditions and inflation narratives to how organizations are responding—or failing to respond—to economic signals, they cut through the noise to focus on what actually matters. The hosts explore common misconceptions, highlight emerging trends, and offer a reality-based per...

We're joined by Joe Pine on January 31, just days before the release of his long-awaited new book, The Transformation Economy (February 4, 2026). For longtime listeners, this conversation will feel both familiar and bracingly new. Familiar because we have spent the last two years exploring, applying, and occasionally interrogating the very ideas Joe now brings together in this book. New because Jo...

It's time again for our annual  Best Books episode, where we sift through a year's worth of reading (and in some cases listening) and surface the works that actually mattered. Not necessarily the buzziest, the newest, or the most performatively "important," but the books that made us pause, argue back, reread passages, and rethink assumptions we thought were settled. As is our custom, we don't jus...