Ron Baker and Ed Kless
The Soul of Enterprise: Business in the Transformation Economy by THRESHOLD
The Soul of Enterprise is designed to champion the insight that wealth is created by intellectual capital, a product of the inexhaustible human spirit. Wealth is above all an accumulation of possibilities. These possibilities lie hidden in the womb of the future, waiting to be discovered by human imagination, ingenuity, and creativity, manifested in free enterprises dedicated to the service of others. Tune in to The Soul of Enterprise, with Ron Baker and Ed Kless, broadcast live.
Author
Ron Baker and Ed Kless
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Podcast website
Latest episode
Jul 10, 2026
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Episodes
Episode 109 - Trashing the Timesheet 16.09.2016 55:04
Hourly billing and timesheets are inextricably linked: you cannot discuss one without the other. The reason is because both use a common measuring device: Time. There are four primary defenses of timesheets: 1. They are a pricing tool: 2. They are a cost accounting tool: 3. They are a project management tool: and 4. They measure the productivity of our professionals. Logic teaches us that if time...
Episode 108 - The True Professional Ideal 09.09.2016 55:59
What qualifies as a 'profession'? What does it mean to be a "professional." The term profession comes from the Latin noun professio, which is derived from the past participle professus, or the verb profiteri, denoting "to declare publicly, own freely, acknowledge, avow." Professionals are said to "profess" something, they stand for something. The noun professional didn't appear in American diction...
Episode 107 - Free Rider Friday 26.08.2016 53:50
The last Friday of every month Ed and Ron will do "Free-Rider Friday." Most of our shows are "topic" driven, where we dive deep into one subject. Free-Rider Fridays are designed to be "event" driven, whatever issues are in the news that we -or you- find worthy of commentary. In economics, free riding means reaping the benefits from the actions of others and consequently refusing to bear the full c...
Episode 106 - Interview with Professor Steven Landsburg 19.08.2016 57:02
This week Ron and Ed are thrilled to have Steven E. Landsburg, professor of Economics at the University of Rochester, where students recently elected him Professor of the Year. He is the author of The Armchair Economist, Fair Play, More Sex is Safer Sex, The Big Questions, two textbooks in economics, a forthcoming textbook on general relativity and cosmology, and over 30 journal articles in mathem...
Episode 105 - The Eight Myths of Capitalism 12.08.2016 55:11
Ed and Ron will discuss the eight myths of capitalism as explained in Jay Richard's 2009 book, Money, Greed, and God: Why Capitalism Is the Solution and Not the Problem. Richard's book is in the pantheon of literature that offers a moral argument for capitalism, along with the work of George Gilder, Michael Novak, Father Robert Sirico, Deirdre McCloskey, and Rabbi Daniel Lapin, and others. Join Ed...
Episode 104 - Interview with Greg LaFollette, CPA, CITP, CGMA 05.08.2016 55:27
Ed and Ron will interview Greg LaFollette, CPA. Greg will give us his take on the future of the accounting profession, as well as the Richard and Daniel Susskind book, The Future of the Professions -see our show from January 8, 2016, interview with Daniel Susskind-, cloud accounting, transitioning to higher value advisory services, among other topics.
Episode 103 - The Black Swans of Canada 29.07.2016 57:35
The last Friday of every month Ed and Ron will do 'Free-Rider Friday': Most of our shows are 'topic' driven, where we dive deep into one subject. Free-Rider Fridays are designed to be 'event' driven, whatever issues are in the news that we -or you- find worthy of commentary. In economics, free riding means reaping the benefits from the actions of others and consequently refusing to bear the full c...
Episode 102 - Interview with David Barrett, CEO, Expensify 22.07.2016 56:26
Expensify does expense reports that don't suck! by importing expenses and receipts from your credit cards and mobile phones, submitting expense reports through email, and reimbursing everything online. It has raised over $6M in venture funding, has hundreds of thousands of users, has won awards aplenty, and is basically taking the small-business expense reporting space by storm. Ed and Ron will di...
Episode 101 - Interview with Baruch Lev: The End of Accounting 15.07.2016 55:50
Accounting statements are like bikinis: "What they show is interesting, but what they conceal is significant." According to Baruch Lev and Feng Gu, in their new book, The End of Accounting, "Today's financial reports provide a trifling 5-6 percent of the information relevant to, and used by, investors." Generally Accepted Accounting Principles and traditional financial statements are suffering fro...
Episode 100 Celebration! 08.07.2016 57:58
Welcome to the 100th Episode of The Soul of Enterprise: Business in the Knowledge Economy, which first aired on July 4, 2014. Thanks to everyone who makes this show possible: Our listeners, our sponsors, callers, and the entire Team at VoiceAmerica who run a professional organization. Ron and Ed will look back on some of our 30 guests, our memorable show topics, and a discussion on the Brexit vote...
Episode 99 - Interview with Doug Sleeter, Part II 01.07.2016 59:35
The Blockchain has been labeled "The Trust Protocol," by Don and Alex Tapscott in their book, Blockchain Revolution. Other labels include, the World Wide Ledger of value, and a public (distributed) ledger, or distributed (decentralized) database. The Economist labeled Blockchain "The Trust Machine. Trust the math, not the people ("in math we trust"). Either way, Blockchain is a Meta Technology, th...
Episode 98 - Free Rider Friday 24.06.2016 53:54
The last Friday of every month Ed and Ron will do "Free-Rider Friday." Most of our shows are "topic" driven, where we dive deep into one subject. Free-Rider Fridays are designed to be "event" driven, whatever issues are in the news that we (or you) find worthy of commentary. In economics, free riding means reaping the benefits from the actions of others and consequently refusing to bear the full c...
Episode 97 - VeraSage Laws, Part II 17.06.2016 56:58
Over the years, many fellows at VeraSage Institute have coined various laws, such as Baker's Law: Bad customers drive out good customers. Our show on July 24, 2015 dealt with some of these laws. In this show, Ed and Ron will explore even more VeraSage Laws.
Episode 96 - Interview with Doug Sleeter 10.06.2016 56:29
This week Ron and Ed interview Doug Sleeter, founder of the Sleeter Group and self professed blockchain obsessed entrepreneur. As founder of The Sleeter Group, Doug created a national group of accounting software consultants who serve small and medium-sized businesses. He is the author of several books including the QuickBooks Consultant's Reference Guide, and the leading market college textbooks...
Episode 95 - A Check for Everyone: The Basic Income Idea 03.06.2016 57:05
According to Wikipedia, an unconditional basic income (also called basic income, basic income guarantee, universal basic income, universal demogrant, or citizen's income) is a form of social security system in which all citizens or residents of a country regularly receive an unconditional sum of money, either from a government or some other public institution, in addition to any income received fr...
Episode 94 - Free Rider Friday 27.05.2016 57:30
The last Friday of every month Ed and Ron will do "Free-Rider Friday." Most of our shows are "topic" driven, where we dive deep into one subject. Free-Rider Fridays are designed to be "event" driven, whatever issues are in the news that we (or you) find worthy of commentary. In economics, free riding means reaping the benefits from the actions of others and consequently refusing to bear the full c...
Episode 93 - Creating and Pricing Customer Choices 20.05.2016 57:05
How you charge is often more important than how much you charge. And one fact is irrefutable: Customers love choice. What we're willing to pay for something is insanely dependent upon what we compare it to. Offering three choices to the customer puts your product in context. It's why most businesses offer three of everything: small, medium, large, coach, business, and first-class, Tall, Grande, Ve...
Episode 92 - Best Business Books 4 13.05.2016 56:56
Thousands of business books are published each year. Some are worthless, others have merit, fewer still have lasting value, but a handful possess the ability to transform your business (and possibly, your life). Yet with today's busy and demanding schedules, do you feel you don't devote enough time to reading and absorbing new ideas? Then this show is for you. Ed and Ron will explore the best busi...
Episode 91 - Interview with Astronaut Rick Searfoss 06.05.2016 56:58
Ed and I are honored to be able to interview Colonel Rick Searfoss, Astronaut and Space Shuttle Commander. In addition to piloting two space flights, and commanding a third, he consults and is a test pilot on leading-edge aerospace projects, including serving as the Chief Judge for the $10 million Ansari X Prize for the first private reusable human spacecraft and test flying the world's only liqui...
Episode 90 - Free Rider Friday 29.04.2016 58:05
The last Friday of every month Ed and Ron will do "Free-Rider Friday." Most of our shows are "topic" driven, where we dive deep into one subject. Free-Rider Fridays are designed to be "event" driven, whatever issues are in the news that we (or you) find worthy of commentary. In economics, free riding means reaping the benefits from the actions of others and consequently refusing to bear the full c...
Episode 89 - Interview with Dr. Mark Miller 22.04.2016 58:05
There is no doubt that human reliance on fossil fuels has been incredible beneficial for mankind. That said, controversy swirls about this continued reliance on them and their impact on the environment. On this week's episode, Ron Baker and Ed Kless will interview a true expert in this field, Dr. Mark Miller. Mark has enjoyed a long and varied career in the oil and gas industry – petroleum enginee...
Episode 88 - Do Corporations Pay Taxes? Economic Puzzles and Paradoxes 15.04.2016 55:47
Economic Puzzles and Paradoxes: Do corporations pay taxes? Join Ed and Ron for a fascinating look at this and other everyday economic questions in this new series: Economic Puzzles and Paradoxes. This episode will focus on taxes, in celebration of April 15th. We will strive to follow the wisdom of the great economist Frederic Bastiat: "There is only one difference between a bad economist and a goo...
April 8th 2016 : LIVE POTUS Debate at the Libertarian Party Texas Convention 09.04.2016 3:38:33
Join Ron Baker and Ed Kless Host of "The soul of enterprise" as they cover the Libertarian POTUS Debate at the LP Texas Convention LIVE. Tune in to our events page to listen live at 8 pm Central time to hear the entire Debate plus before and after commentary and interviews with Ron and ED!
Episode 87 - Risk is not a Four-Letter Word 08.04.2016 55:04
In Italian, the word risk derives from risicare, which means "to dare," which implies a choice, not a fate. Risk is an economic positive. It is where profits come from. There are five responses when confronted with risk: avoid it, reduce it, transfer it, accept it, or increase it. In the final analysis, a business cannot eliminate risk. Attempting to avoid risk and uncertainty, as with cost-plus p...
Episode 86 - Interview with Rabbi Daniel Lapin 01.04.2016 58:11
"The more things change, the more you must depend upon those things that never change" is a theme that Rabbi Daniel Lapin injects into his presentations. Ed and Ron are honored to have the opportunity to interview Rabbi Lapin a second time, the first being on our November 14, 2014 show. Rabbi Lapin is one of America's most eloquent speakers and his ability to extract life principles from the Bible...
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