The Social Lawyer Show

Joseph Wilson is a personal injury trial lawyer and the owner of JL Wilson Trial Law located in Atlanta, Georgia.  He is also the creator of Fearless Public Speaking in 45 Days, which is a 6 week transformational online program for business professional and entrepreneurs who have fear or anxiety of public speaking, and who want to transform into masterful public speakers.   Joseph is also a Master...

David H. Freeman, J.D., is an award-winning law firm adviser and multiple best-selling author who helps firms build strong cultures of business development. For 3 consecutive years, David was voted the "Best Business Development Coach and Consultant" in National Law Journal surveys.  For over 24 years, he has worked with thousands of lawyers in hundreds of law firms world-wide, including nearly ha...

If you are a driven lawyer who's overwhelmed and craving a bit of ease (I know there are a few out there!), then this is for you!  Dina Cataldo has developed several strategies, and methods to design the life you deserve. Dina is on a mission to help lawyers live better, and she really knows what she's talking about coming from what used to be a 70 hour work week... She continues her lawyering whi...

Andy Kemal has been coaching small businesses since 2011. He had a long successful career as a technology executive of 30 years, where he made his millions building and managing large $100m+ organizations. He retired from technology after 2 decades where he led multinational technology groups building businesses in the fast-paced mobile tech industry. As a leader in business and technology, he fou...

Have you ever typed out a long message and thought about how much faster and easier it would be to say it out loud? And, as a time-strapped attorney, saving time is key. To give you more ways to have conversations, LinkedIn has now added the ability to record and send voice messages to your first degree connections of up to one minute in on mobile. Whether you're responding while walking or multit...

Why video needs captions? Research shows that only around a third of people watching video on mobile have the sound on, and about half watching from desktop.  That means most LinkedIn members will be watching your video as if it's a silent film. Prepare accordingly by including descriptive images, explanatory infographics, and even expressive body language. Even if your video isn't speech heavy, a...

Since the launch of LinkedIn native video in 2017, it's clear that LinkedIn is much more than just a platform for long-form business  content. In one year since 2017 LinkedIn video posts generated more than 300 million impressions, an average of three times the engagement of text posts, and native videos are five times more likely than other content to start a  conversation among LinkedIn members....

Content is king right? You've put thought, effort, and time into that LinkedIn article, and what happens? Crickets! What's the point you wonder if nobody is even paying attention. We've all been there… Unfortunately, that's the all-too-common story of business owners (and time-strapped lawyers) who try to grow their personal brand, position  on LinkedIn. You put all this time and effort into conte...

Lawyers are under a lot of pressure and don't necessarily take comfortably to rapid technology changes, big data or process development. Clients are demanding greater responsiveness at lower costs and may more readily send work to offshore, automated or online providers. The successful lawyers will be leaders and problem-solvers . Unnecessary conflicts are out; civility, professionalism and especi...

As an attorney, you likely have a lot of people depending on you – law firm staff, clients, professional acquaintances, and family. Trying to meet everyone's needs can become an extremely stressful endeavor. That's why it's so important for you to put yourself on that long list of responsibilities. In order to practice law at your most effective level, your health and wellness must be a priority i...

This month I'm focusing on productivity for your law office, and for yourself.  Search the term "productivity" in the App Store, and you will find hundreds of results. There's never been more software and apps to help people better manage their time. In addition to the many marketing and practice management tools, there's an overwhelming list of tools claiming to boost your productivity. I've narr...

If you are looking to grow your law practice by generating more qualified leads on LinkedIn, LinkedIn's Sales Navigator is for you.  If you are wondering how LinkedIn Sales Navigator can help, listen in here as I walk you through some basics and a few of the most recent updates that will give you an edge in outreach - to the right kind of clients or referral network! 

If you are at all active online, you know the feeling of stressing out over your content at the last minute... You try to stick to a regular content schedule and so you scramble to write a quick blog post just to hit the weekly quota. This isn't just an isolated event. There's a massive problem in the legal industry with people who are unsure about how to create a sustainable content marketing str...

This gem of a slide-hosting platform is the "sleeping giant" that all content marketers should befriend. There are 40 different content categories on SlideShare, so the competition for your particular niche is probably relatively small – providing you with a relatively uncluttered distribution channel. Also, 80% of SlideShare traffic comes from search engines - now if this doesn't set your SEO hap...

A content marketing strategy which is what I've been chatting about on these last three shows is nothing without a story that weaves us in, that makes us feel, that makes us willing to take a journey away from our day to day schedules. Just like the point of content marketing, story telling is not to so much selling as it is building strong, loyal relationships. People want more than data, they wa...

The most important way to develop a keen understanding of your ideal client is of course to have conversations directly with them, and this can come from your past experiences handling their needs, or in the case of pivoting your practice in a different direction, about listening carefully online. Social media audience analysis can give you insight to what content topics are most relevant and mean...

No one plans to fail, but fail to plan - and we know how that ends. In this episode I'm talking about having a plan and strategy for your content marketing. As mentioned in last weeks podcast, content marketing is all about providing useful, meaningful content to your clearly and specifically defined audience of prospective clients to drive qualified in-bound traffic. Nowadays there are lots of co...

This month will be all about content marketing - because useful content should be at the core of all your marketing! Traditional marketing is becoming less effective and I want you to understand there is a better, more efficient, and more meaningful way! First, what is content marketing? It gets used and misused all the time, so let's set the understanding straight... Content marketing is a strate...

As you may have noticed, this first month of 2019 has been all about LinkedIn's newest features and how to leverage these to grow your law practice, position yourself more efficiently online, or build out your network generally. In this last segment of LinkedIn's newest features, I'm going to future pace, meaning I'll give you a heads up on preparation for 2019 LinkedIn trends based on several int...

A few months ago, LinkedIn rolled out its voice message feature within their app platform giving the ability to send voice messages within a private message. Why is this important? So, for those attorneys who are slightly time-strapped (no, I don't know of one who has all the time in the world!), you can now easily and efficiently record a message and hit send, rather than typing out an entire mes...

As you may (or not) know, LinkedIn has been adding features at warp speed, some of which I've cherry picked out for you as most relevant to growing your law practice and positioning lawyers for authority building, and easy engagement. For 2019 the next generation of LinkedIn Company pages has been completely rebuilt to create and nurture conversations with LinkedIn now nearly 600 million member co...

As we start the new year of 2019, I'll be sharing a new up-leveled version of LinkedIn with you.  I'll be showing you around LinkedIn's premium level of services, Sales Navigator and all the benefits, ins, outs, and tips surrounding this tool! And, coming up later this month also a few other updates that are kicking in for LinkedIn this new year including voice messaging (more ways to have convers...

Personality Branding is a foreign concept to most attorneys. This is true for most forms of marketing in the legal field. Attorneys simply do not have time to brand themselves, or take branding into consideration when operating their firm. Who can blame them? Let's face it, time is limited. However, branding is something that you cannot overlook. Who you are and what you are known for will eventua...

When we consider branding and balance, the focus should be on finding the right proportion of you relative to your narrowly defined audience. Spoiler alert - it's not all about you. Though I see this running rampant on law firm website and online messaging! Your accolades, your recognition, your huge pre-court multi-million dollar settlements - these are all great, commendable, but make sure they...

Here's the takeaway and business lesson: And, this is also why I named this first of two episodes the "Branding and Spaghetti Toss" - in all we do you must prepare. Otherwise, what are we doing? Just tossing the spaghetti against the wall to see if it sticks! I've been guilty of this toss! Have a marketing strategy, and prepare. No matter how much you pay for those Google adword campaigns, or how...