The Social Lawyer Show

A content marketing strategy which is what I've been chatting about on these last few shows is nothing without a story narrative that weaves us in, that makes us feel, that makes us willing to take a journey away from our day to day schedules. Just like the point of content marketing, story telling is not to so much selling as it is building strong, loyal relationships. People want more than data,...

How to perfect your LinkedIn post so people read, consume and love what you have to say?  Here are 3 top tips, easy to implement that make a difference in how you show up, connect, and create amazing opportunities to build your law practice!  Start with a bang of a hook, then entice them further with relevant, well-branded imagery, and finally format your post to make it easy to read and stand out...

Welcome to the digital crossroads where law meets LinkedIn, the place where algorithms rule and connections are the currency. I'm your guide, navigating the intricate maze of LinkedIn's algorithm. This isn't just another social media strategy session; it's a deep dive into the heart of LinkedIn, crafted especially for the innovative, entrepreneurial lawyer ready to elevate their digital presence....

Drilled into our heads from law school is to work hard, bill lots of hours and provide high quality work. And, building a network of high quality relationships through various events, networking opportunities, and making a name for yourself – as in creating a personalized brand – wait, did anyone say there were still only 24 hours/day??? Look around, those lawyers who have managed to create and su...

After a nearly two year hiatus, I'm baaaack with The Social Lawyer Show and kicking it off with an awesome Danish lawyer now living her joyful life in Greece and doing things her way, differntly and successfully!  Among a few side bars, we discuss how important it is to find your own mix between lawyering and life in general. * Are these areas of your life really distinct? * How do you realize whe...

As a full time practicing attorney, I have plenty of time in my week. Said no attorney ever! Today you'll discover a new tool through it's creator that will save you hours each and every week. It's simple to use. It's very reasonably priced. And, it will provide for an outstanding client experience! You should be very interested, so dive in here and find out what I'm talking about... My guest toda...

Are you a dreamer? If you're a busy lawyer (who isn't?!) and you've neglected enjoying a few dreamy moments towards your vision for life and business, then this is your time to get step into a few moments of dreaming, envisioning and having the right tools to build your Dream Creation Plan!  My guest today is the creator and founder of The DreamFactory Community, Nancy Cantor, and she's been inspi...

Today's world for any professional is a competitive and fast paced one! With technology and it's several tools, we're able to streamline our workflows, save time, save our sanity...but our competition is also fiercer and sometimes we find ourselves in overload mode due to the several options. So, today - and for this month of June - I will take some of that burden off your shoulders and show you a...

"Self-Care for Your E-Self: Tips to Curate Virtual and Digital Presence"  and Jennifer is going to help facilitates a conversation here about how do we ensure that lawyers are presenting themselves online in a way that aligns with their offline, in real-life self, and meets their goals. Here, we help attendees fine tune self-awareness around virtual and digital presence. Learn how you show up when...

I get plenty of questions when it comes to content creation. What is it? How do I do it? Does it work? How to manage efficiently? First content creation is simply the creation and distribution of helpful content for your specific audience for the purpose of marketing your law firm. it can be written words, video, or audio. And, it can take time if not done efficiently! My special guest Judi Hays i...

For this month of Mental Health Awareness, and specifically this week, Well-Being Law Week, I'm thrilled to kick it off with Happiness Expert guest Eric Karpinski.  How do we define well-being, how do you step into this fully so you can engage effectively and grow your law practice efficiently. Happy expert Eric Karpinski shares valuable tools for stepping into your best place for growth! Specific...

How to open your law firm without breaking the bank and making sure you set a solid foundation is what my guest, attorney and entrepreneur Darcel Lobo will share with us!   Specifically, we'll cover… The plan - big picture decisions (niche, best client, opening date) How to define your target audience (practical steps) How to use LI to get visibility and start building authority (free account)  

If you have a law practice and you are looking to grow your practice, book of clients, referral network, then you are a CREATOR! If you are in business, you are a creator. Why? Because you should be creating content for your audience whether direct to clients, individuals or businesses, or to your piers, a referral network. Realize that though more time goes into creating your original content (ra...

Wait, what, LinkedIn Stories? Yep, it seemed to be working for Instagram, so LinkedIn created their own, business toned version! Much like the introduction of Instagram Stories, LinkedIn Stories offers a huge opportunity to create a stronger, more personable dialogue with your audience in this new "snackable" format to show case your knowledge and authority in a fun/engaging way.  But before jumpi...

One of the most valuable tools LinkedIn rolled out a midway through last year was  EVENTS . This past year interactions rapidly transitioned from in person to online, and this particular tool became an efficient way LI offered to promote, well, your events including webinars, zoom based or otherwise, workshops, announcements and updates related to your firm. So, let's talk about what this is, how...

Are you ready to be visible? Are you ready to step up and show up for your online audience in the same way you would in your real, offline, life, for clients, referrals, business partners? It's time!  For those of you who have been online (anyone not?) and you are at all wondering how to create those client relationships, pay attention. Everyone wants to jump right into the client engagement stage...

This one is a personal. It will be a bit out of the ordinary, and go deep(er than usual) on a personal level than what I usually serve up here on the Lawyers Lunch and Launch show. How? I'm going to share with you my big WHY(s) for creating my LINK-IN LEVERAGED LAWYERS™ course, which is really more of a journey, for lawyers. I've been hinting at this LINKED-IN LEVERAGED LAWYERS™ course offer over...

A few months ago, I received a message from someone who said "I see you may be interested in purchasing real estate in New Zealand." Really?! How, why, and what on earth is it about my profile that gives you that idea in any way?! Today we get hit up by plenty of attempts to connect on LinkedIn, and sadly most are not a good fit. We're busy, we are getting more and more selective about where we sp...

When someone comes knocking on your law practice door, you don't welcome them in to your office consisting of torn carpeting, broken furniture, or peeling paint, right?! Of course not! Similarly, as you open your virtual office door - especially this year of offline, virtual touch points - you should not welcome anyone to a default, 'broken' online profile or presence!  This is why I've focused st...

Many of us have been doing plenty of navel gazing this past year - wait what? Yes, today defined as 'self-absorbed pursuit' - as in we've had more time (non-existent or very short commute) to evaluate and turn our gaze inward asking ourselves how to interact, engage in that non-physical, online kind of way. On this episode I talk about the third most common objection or frustration I hear from law...

This month of February I continue to to address THE most common pain points, misunderstandings and questions I've heard from lawyers this last year when it comes to their online presence and engagement.  This week I dive into the matter of time. Really? Nope. There's more to this than simply concern about wasting those non-billable hours.  If you knew, understood, or believe (as you should) that y...

This month of February I am going to address THE most common pain points, misunderstandings and questions I've heard from lawyers this last year. This week I'll start off with "SEO" - What is it? How has it evolved? And, as always, the 3 things you can do right now to optimize (ie rank more highly) w/in the search engines…. Of all the online channels/social media tools, LinkedIn is the most famili...

Why bother with optimizing my LinkedIn profile? Does it even matter? How do I know or measure whether it makes a difference in growing my law practice?  Of all social media platforms, LinkedIn, which is considered the "professional" social network, is far and away the most popular with attorneys. Due to its professional tone, lawyers naturally feel comfortable participating on LinkedIn. According...

This one area of LinkedIn is often overlooked but has some incredible potential to help you stand out and show clients what you're all about. Any guesses what it could be? Alright, I'll tell you...  It's the LinkedIn Featured section, and it's a visual opportunity for you to present a clear picture of who you are, what you do, and your expertise. 

In this show I talk about the ABOUT section of your LinkedIn Profile (that really relates to any online channel and positioning). I'll relate today's topic specifically to three past clients and how we positioned these entrepreneurial and visionary attorneys to step up and truly stand out! (Catch visuals from my LinkedIn Profile).