The Social Lawyer Show

Your headline is one of the most visible parts of your LinkedIn Profile and it's a huge factor in that person's decision to reach out to you or move on to the next person. It's also a major factor in LinkedIn's search algorithm. Headlines carry a lot of weight when the platform is deciding which profiles to serve up for different queries. Optimized headlines = more searches, more searches = more v...

Can I trust this person? Can I respect this person? Is there warmth and competence? From my experience, here are the top 3 reasons you are not efficiently connecting and generating high quality client relationships optimization, regular engagement, and providing a personality-infused presence!

To best prepare for this new year and accelerate the success of your law practice, start looking at how to start uncovering what you uniquely bring when you step into your leadership role as partner, managing partner or founder of a law practice. Having these keys in hand will make it easier to operate as partners, and resonate with your prospective clients! My guests - joining live all the way fr...

In a sea of sameness, what are you doing to stand out in in a way that will give them a reason to trust you with their big business dreams, pain points, and aspirations? Combine your voice with relevant keywords to leverage all the search engine optimization juice you deserve.

The Feature section is located toward the top of your profile between the About section and Activity section. This is where you have an opportunity to convey your personal brand to anyone.

My LinkedIn "About" section should be all about me right? It's my profile. Wrong! It should be all about you to the extent its all about the value and experience you bring to your audience of readers!

The work is piling up. Sometimes it feels like it's just you. As if you're the only one that's struggling to get all of these menial repetitious tasks done.  But it isn't. Lawyers everywhere have too much to do and too little time. Applying the right approach, you can automate, semi-automate, outsource and delegate your non billable work! Let's look at a few tools.

So, why should you care about email marketing in 2020??  Over 60% of the global population has internet access, and nearly everyone has an email address. If you are a digital marketer - aren't we all nowadays - you should be incorporating email into your overall business development…. ESP (no not mind reading), but Email Service Provider to keep in touch, in reach, in trust

Think total revenue earnings correlate strongly between the number of lawyers hired and number of clients and matters worked? Surprisingly, no!

Join me for an interview with David Senoff - a premier appellate attorney who also handles class action, insurance bad faith, and election law. He is the founder and managing member of First Law Strategy Group together with his partner Hillary Weinstein.  Starting in 2008 he has been named one of Pennsylvania's "Super Lawyers" as well as 'Best Lawyers in America" starting in 2013 to present.  We d...

After listening carefully to the online conversations, concerns and questions from both my own attorney clients and generally, how we move forward is turning on how the future for the delivery of legal services will look like following this period of lockdown, remote working environments and online meetings…. Even before these trying times however we began seeing a conversion from live enterprises...

We're learning that more than ever your prospective clients are consuming content through online articles, video, podcasts and webinars, along with more conversations and connections being made initially online in a way we've never quite seen before.  The Social Network of choice for most attorneys and many of their clients is LinkedIn to both begin and continue relationships. As a Professional Ne...

The COVID-19 crisis is upon us, and lawyers are in the eye of the storm. When crisis hits, businesses, individuals, and institutions turn to lawyers for calm and measured counsel. At the same time, calm is hard to come by these days—even for the most seasoned lawyers. Here we'll talk from specifics to more general; Force Majeure clauses, firm preparedness and tech setup, to finally our biggest tak...

Together with my LinkedIn expert guest, Gordon Ho of Rainmaker Dots, we discuss LinkedIn and specifically, how to use premium level Sales Navigator as a platform providing several features focusing on helping you find the right prospects.  We'll talk about the many benefits for lawyers and their practice, and how to manage easily, efficiently.   

CLIENT RELATIONSHIP MANAGEMENT - CRMs are essential to managing client relationships from your first meeting in person and especially, if that first introduction was online. From marketing, outreach, that first meeting i person and as today, more likely, online, to scheduling consultations, to booking appointments, to communications generally this can all take place within the CRM that suits your...

If you ever had questions about what types of LinkedIn ads are available, whether it's the right strategy for your law firm or business, and associated costs, listen up!  AJ Wilcox is one of the foremost experts on all things having to do with Linkedin Ads and has handled some of the world's largest accounts successfully. He has several pointers for you to consider here...

This attorney has got some big out of the box thinking using Instagram in all the right ways! Striking a balance between professional, personal and personalizing the professional to build trust is key - and Attorney Joseph Wilson does it well!  Join in and learn how it can be done to build quality client relationships (and your bank account). 

As founder of Linsey Shae Consulting, Linsey Levine, brings over a decade of experience in corporate America, including Comcast and the Miami Heat.   After graduating from New York Law School, Linsey worked as in-house counsel for Comcast where she was promoted to Chief Compliance Officer of her division.   It was there she realized the importance of having a strong compliance program, no matter t...

This one is good - all about positioning online, and specifically on LinkedIn! With top influencer, business coach, speaker, John Nemo who is a bestselling LinkedIn Author & Trainer. He has been featured by LinkedIn's official marketing blog, Social Media Examiner, Entrepreneur on Fire, Inc. Magazine, Huffington Post, Business Insider and many others. John has personally rewritten the LinkedIn pro...

Today I am thrilled to offer up a special guest, Stacey Brown Randall, who is the Contrarian Referral Ninja!  She offers a very unique system and approach starting with redefining how most of us have understood the concept of referral, her proprietary system in a nutshell, and a few very successful lawyer case studies.  Don't miss this sustainable, replicable and meaningful channel for growing you...

This first month of 2020, we refine our 2020 VISION for articulating our goals, shaping our habits, and follow through.  Specifically on this episode I interview bow-tied Brit, tech executive, and business coach Andy Kemal of Infix and his top three tips for thwarting procrastination - all very doable - so stop procrastinating and start listening to get start off your 2020 strong! 

Why video? Video is quick, easy, and most importantly when done well, it's meaningful. Video also has the power to answer your clients' questions before they even walk in your door or pick up the phone. You look knowledgeable and generous for sharing your expertise, and your passion and personality become a part of the information your viewers take away. Video lets viewers start to feel like they...

Good lawyers have an ability to tell stories. Whether they are arguing a murder case or a complex financial securities case, they can capably explain a chain of events to judges and juries so that they understand them.  The best lawyers also create narratives that have an emotional impact on their intended audiences. But how can lawyers go about constructing a great story? Today we'll address, thr...

With technology advancing at breakneck speed, the bullhorn and big marketing budgets are no longer the most relevant game changer! And, still most lawyer marketing looks the same. Potential clients will connect with an attorney more if that lawyer has an interesting story to tell. Storytelling allows lawyers to differentiate themselves and connect with clients and make them want to work with you....