The Social Lawyer Show

You can be bold enough to share your own story, the peaks, and most importantly the valleys and how you got through these rough patches. Because guess what? We're all human, and we can all identify with life's spills. People relate to stories! They see bits of themselves in the story teller, and this is all part of how you build the know, like and especially trust in a very competitive area. Becau...

Niche marketing or 'power niching' as I've also heard it referred to as  - as opposed to mass marketing positions you to speak in the most relevant way with your ideal audience of prospective clients. Other benefits including cost efficiency (so you can focus your resources on a specific group/industry), expert branding (you become the industry expert), level playing field (as an expert in a parti...

This past week I presented on social media to the Ca Special Districts Association Annual Conference in a very hot (110) Palm Springs. As I chatted with attorneys from various larger law firms who provide services to many public agencies across the country.   As the eternal curious student I asked what they are currently doing in terms of engagement, and outreach to their relevant audience - in th...

This month we'll take it further and explore how to re-evaluate the way  to think of your legal services. You've heard it before, but it bears repeating - the riches really are in the niches. So, when I see yet another attorney profile that offers every imaginable legal service area, and claims to have expertise in several legal fields, it causes confusion. Realize that when you speak to everyone,...

This week I'm talking about two updates LI recently made and you should be aware of for the many opportunities these changes mean for business building. Let's update your profile image and summary so you are leveraging these changes to build your practice. First, Your headshot has shifted to the left-hand side rather than centered on your profile.  Because your background image is no longer obstru...

This week we'll chat about how you can employ LI's native video. And it used to be only available from your personal profile, but as of March this year, it is now available for B2B outreach purposes from your Business Page. LI is going all in with its B2B so companies can easily leverage sponsored content and company pages to reach and engage the right audiences, the right way. Why is a profession...

This week we're diving into part 4 of this months 4 part series on auto-piloting your law practice.  One of the best tools and returns you can ever get for your marketing dollars is blogging. Because blogging is, and will remain, an essential game plan to reach your audience. You have a 434% higher chance of being ranked highly on search engines if you feature a blog as part of your website.  Most...

This week we're diving into part 3 of this months 4 part series on auto-piloting your law practice. While I shared a few ways to automate processes within your practice, this one will be about balancing automation with personalization when it comes to your law firm's external processes.  And, one of the most important aspects of any firm's external processes is that of outreach and engagement. As...

This week we're diving into part 2 of this months 4 part series on auto-piloting your law practice. This episode will be about easily streamlining through automation those parts of your practice that are repetitive yet necessary for your practice to thrive and scale while freeing up more time for you. It's no surprise that law practice is one of the professions placing a high premium on time. By i...

This month I'm going to give you a few ways to easily implement automation processes into your practice so you can free up some summer fun, relaxation and time with the family. So, let's dive into part 1 of this month's June Auto-Drive… We'll start by knocking off a few initial key points when it comes to auto-piloting aspects of your business. And, I'll admit the concept of automating any aspect...

You apply and follow best practices within your firm and as you practice law, so is there any reason you do not on Linkedin? I've been experiencing plenty of LI 'breaches' from attorneys these last few months and want to make sure we cover these. Sure, most of the best practices I'll cover seem like common sense, but amazingly, some attorneys seem to drop their common sense off at the office…. Ess...

So, all of a sudden, people in the online business world are finally starting to talk about   "GDPR" - and it is becoming a big impending deal here in the US, but a big deal in the EU and UK. GDPR stands for General Data Protection Regulation and is a EU law taking effect on May 25, 2018. , On a very basic level is designed to give greater protection to an individual's personal information and how...

Facts tell, stories sell. So let's discuss how you can share your unique attributes and accomplishments,  in a story to connect! And, everyone has a story, but no one else has your story... I tell my story all the time. I tell it on my website, in my client conversations, in my workshops,  in my bio, anywhere anyone will let me or listen! Why? Because it helps my potential clients connect with me....

We all know it's a competitive environment however, continuing to view your marketplace as simply competitive will perpetuate the commoditization of you and your services. This is a very strong sentiment within me, the way I run my business and in every way I work with clients. And, I'll be the first to say that my business model and approach is not a good fit for everyone. For those who believe t...

As an attorney, you've devoted much of your life to get where you are today. You went to law school and spent countless hours studying. You slaved away for months preparing for the bar exam, and you passed. You've worked long hard hours in practice, building up your skills, knowledge, and experience. You're highly qualified, highly educated…an expert. Very few people have the intelligence and dete...

What provides you with a channel to directly connect with new individual or corporate clients, expand your network, hire for your firm, or stay informed on relevant news and updates from a pool of over 500M members? Yep, that's LinkedIn! According to a recent ABA survey, LinkedIn is also understandably the most popular and well utilized online channel for lawyers and their firms! With this in mind...

Why your law firm practice should be like Starbucks? Because Starbucks has meticulous and detailed procedures for each and every shop so they all operate similarly regardless of location. Can you imagine how efficient your practice would be if you had policies and procedures in place for most aspects? Well, not quite so easy. You are busy lawyering and creating SOPs (standard operating procedures)...

As part of this month's WorkFlow series, # 4 I'll talk a bit about how attorneys should be more picky about who they take on as clients. I'm going to show you a few ways to efficiently weed out the less than well suited clients for your particular practice, to help get the flow and happy back into your day to day lawyering life.  

The legal profession is a stressful one. So it's no wonder that lawyers suffer from depression at twice the rate of the general population, which means that of the 1.2 million lawyers in the United States, 240,000 of them are clinically depressed.  Between the stress and the high levels of depression, it's no wonder that 7 out of 10 lawyers surveyed by the California Lawyers magazine would change...

This month is going to be our March (not so) madness month and I'll be focusing on various aspects of creating systems, strategies to streamline your workflow practice with one main focus for each of the next 5 weeks in March. Lawyers work hard. It's simply the nature of the business. Practicing law is a demanding job that often requires long hours. Your schedule tends to be at the mercy of the co...

Branding is so much more than a pretty face. Here we explore all that branding should be, what to consider and understand before deciding it's time to create your platform (or refresh). It's all about you and your business, but only to the extent it relates, benefits and brings value to your target audience! 

We continue the theme of love and kindness this week by covering some very easy ways to streamline and automate a few aspects of your practice, to free up time to focus on lawyering and spending more time doing all those things you love to enjoy outside of your practice. So, here we go with some self-love strategies for you busy attorneys that don't spend enough time on yourself!

This entire month I've chosen to celebrate love, kindness and giving back to your prospective clients through your online positioning. Bet you're not sure how exactly this is going to play into your online visibility, authority building and lead generation! Well, I'm not either, and I can't wait to hear what I have to say… Alright, I have something to say about showing love, and especially for you...

While your audience may briefly see your name and profile picture first, the summary of a LinkedIn profile is what the vast majority of the site's 500 million viewers first examine and get to know you in depth. A great summary provides your professional, personal and unique essence to readers, and if it intrigues them, they will keep reading. The summary should be a short version of why you do wha...