The Six Sells Podcast

In this episode of The Six Sells Podcast, Mike Nicholson speaks to Rory Sutherland , Vice Chair, at Ogilvy UK. In this hour and half, we covered so much ground including Rory's views on why the political situation in the UK ISN'T a sh*t show, B2B marketing, the importance of reputation and personal brands, the attention economy, the power of stories, how best to learn, the book he learned the most...

In this episode of The Six Sells Podcast, Mike Nicholson of Six Sells speaks to Richard Reeves , Managing Director, at The Association on Online Publishers (AOP) In this wide-ranging conversation we talk about: ‣ Big challenges for UK publishers ‣ Measuring attention  ‣ Supply chain optimisation  ‣ The rise of audio advertising plus more.

Phil Barden is the author of the book Decoded, The Science Behind Why We Buy , and the MD of Decode Marketing , a company that leverages decision science to empower brands to maximize marketing effectiveness. Before joining Decode, Phil spent 25 years in senior marketing roles at brands such as Unilever, Diageo, and T-Mobile before something changed when he discovered a  'fascinating, new men...

How does your brain respond to advertising? On this episode of The Six Sells Podcast, Mike Nicholson of Six Sells spoke to Shazia Ginai, UK CEO, at Neuro Insight about how our brains work, our need for human connection and narrative, how humans are wired for story, the rise of Tik Tok, brand advertising, and lots, lots more. You will not want to miss this one!

In this episode of The Six Sells Podcast, Mike Nicholson of Six Sells talks to Sergii Denysenko , CEO, of MGID , who is based in Ukraine. As well as talking about native content, ethical advertising, supporting quality journalism and contextual advertising, Sergii talks about leading a company through war. 

In this episode of the Six Sells Podcast, Mike Nicholson at Six Sells talks with Sam Tatum , who is the head of behavioural insight at Ogilvy , and also the author of the excellent book, Evolutionary Ideas . In the book, and this conversation, Sam unpacks some of the psychological principles that drive our decision-making and shares with us some ideas on how we might use those principles.  Sa...

In this episode of The Six Sells Podcast, Mike Nicholson at Six Sells speaks with Kira LeBlanc , Chief Marketing Officer, at Hivestack . We talk about what has changed and what has stayed the same since the first advertising billboard was erected in 1870. The conversation touched upon lots of topics that include: ‣ The enduring qualities of OOH ‣ The rise of Digital OOH ‣ Measurement  ‣ Outdo...

In this episode of The Six Sells Podcast, Mike Nicholson at Six Sells talks to Charlie Cadbury , CEO, at Say it Now . Say it Now is an actionable audio technology company that is enabling brands to create advertising that you can talk to via a voice assistant like Siri, Amazon, or Google Home. In this episode, we touch upon the history of audio-only communication, the power of audio, some use case...

In this episode, Mike Nicholson at Six Sells speaks to Saint Betteridge , Chief Commercial Officer, at Picnic about a wide range of topics that include privacy-first advertising, mobile ad formats, contextual targeting, attention, and creativity in advertising.  In truth, there is a lot more in this 30-minute conversation so give it a listen! Want to ask Saint a question about this episode? V...

This episode of The Six Sells Podcast was recorded at Cannes Lions 2022! Mike Nicholson , Founder at Six Sells , speaks with Stephen Upstone , CEO, at Loop Me and the conversation touches on many different topics including advertising in a privacy-first world, creativity, the Lopp Me raise, and the future of mobile advertising to name but a few.

In this episode of The Six Sells Podcast. Mike Nicholson of Six Sells talks to Michael Nevins, Chief Marketing Officer, at Equativ.  In this conversation, we touched upon many subjects including: ‣ Putting the consumer first  ‣ Privacy-first advertising  ‣ Contextual targeting 2.0 ‣ Measuring attention ‣ The importance of creative 

In this episode of The Six Sells Podcast, Mike Nicholson of Six Sells talks with Lisa Cowie from Twitter , Karen-Nelson Field from Amplified Intelligence , and JP Edwards at OMD about some brand new research around attention to advertising on Twitter . We touched on many subjects including: ‣ How much attention is enough? ‣ Active vs Passive attention ‣ Who is responsible for creating attention, t...

In this episode, a part of a series from AdWeek Europe 2022, Andrew Howe , VP of Operations, at RTB House talks about how advertisers can traverse the depreciation of the 3rd party cookie.

In this episode, a part of a series from AdWeek Europe 2022, Laura Chaibi talks about how brands grow in a positive way while tackling the measurement challenge that a fragmented media landscape creates. Laura is the International Director of Ad Marketing & Insights, at Roku - you can connect with her on LinkedIn if you would like to hear more about her work at Roku. ****** About Six Sells: &n...

In this episode, which is a part of a series from AdWeek Europe 2022, Fiona Gordon , CEO, at Ogilvy UK talks about the realisation that we are now trying to communicate to consumers through a period of perpetual change.  First, we had Covid, then the war, and inflation, and high prices, and supply chain challenges ... the list goes on. Well worth 6 minutes of your time to listen to Fiona's th...

In this episode, part of a series from AdWeek Europe 2022, Mike Follett of Lumen Research , talks to Mike Nicholson of Six Sells about brand new attention research into mobile gaming advertising with AdColony. ****** About Six Sells: Our mission at Six Sells is to help your sellers to get the attention of more of your ideal clients, more often, using social media and content. Sellers is a term tha...

In this episode, part of a series from AdWeek Europe 2022, Rory Sutherland , Vice-Chair of Ogilvy UK , talks to Mike Nicholson of Six Sells about how agencies add value, and how they get paid, are misaligned. ****** About Six Sells: Our mission at Six Sells is to help your sellers to get the attention of more of your ideal clients, more often, using social media and content. Sellers is a term that...

In this episode, which is a part of a series from AdWeek Europe 2022, Fiona Salmon , Global VP Partnerships at Captify , talks to Mike Nicholson of Six Sells about the importance of supporting quality journalism and much more.  Listen to how Fiona is thinking about that, sustainability, and supporting women through menopause in this episode.

In this episode, which is a part of a series from AdWeek Europe 2022, Lianre Robinson , CEO, of Codec , talks to Mike Nicholson of Six Sells about the talent gap in our industry.  Listen to how Lianre and the team at Codec are thinking about this challenge.

In this episode, which is a part of a series from AdWeek Europe 2022, Tom Jenen , Chief Revenue Officer, at Brand Metrics talks to Mike Nicholson of Six Sells about the age-old problem of measuring the effectiveness of brand advertising.  Listen to how Tom and the team at Brand Metrics tackle this challenge.

In this episode of The Six Sells Podcast, Mike Nicholson talks to Scott Brown , CEO, of Immersion . Immersion helps marketers to measure consumers' emotional response to advertising and predict their resulting behaviours. In the attention economy, our industry is fast moving towards eye-tracking studies to see what consumers look at, but with Immersion, you can also measure what a consumer felt. M...

In this special episode of The Six Sells Podcast, our usual host, Mike Nicholson , passes over the mic to Caroline Mastoras , UK President, at Bloom who interviews our fantastic panel of guests: ****** Note: Apologies for the few sound imperfections throughout this episode - we recorded live on LinkedIn and appeared to have a few network connection issues, but it is well worth ignoring those to en...

In this episode of The Six Sells Podcast, Mike Nicholson speaks with Simon Kvist Gaulshøj , CEO, at Adnami about the importance of creative impact in the attention economy This was originally recorded live on LinkedIn as a part of The Six Sells Podcast LIVE series on the attention economy. www.sixsells.co.uk

Mike Nicholson of  Six Sells talks to Kai Henniges of video intelligence about the role of context in driving attention and recall to both advertising and content. video intelligence built AI technology to firstly help publishers contextually match video content to words in an article at scale. They also help advertisers to plan contextually relevant, quality environments for video advertisin...

In this episode of The Six Sells Podcast, Mike Nicholson , founder of Six Sells , talks to Jonathan Waite , Global Head of Activation, at Havas Media Group , and Michael Follett , Managing Director, of the eye-tracking company, Lumen Research .  In this episode, we talk about the attention economy and dig into what it means to be able to measure actual consumer attention to ads. Please hit su...