The Six Sells Podcast

In this episode of The Six Sells Podcast, Mike Nicholson talks to Ben Rosser , Sales Director, of Say it Now . Since time began, the human voice has been used to communicate. From town criers to the telephone, and today technology has expanded the opportunities to use our voice. Ben talks to us about how brands are leveraging the power of voice by using voice-based assistants and actionable audio...

Marco Bertozzi has been in the media and advertising industry for 25 years, working at media agencies and most recently, Spotify, before launching his own company, Bertozzi49 . Marco describes his career as being signposted by multiple periods of taking something nascent and going on a journey to scale. Whether that be the digital revolution, the programmatic transformation of our industry, or the...

In this episode of The Six Sells Podcast, Mike Nicholson talks to John Wittesaele , EMEA CEO, at Xaxis . Lots of great insights from John including how Xaxis are thinking about context and first-party data as a replacement for 3rd party cookies, Apple's IDFA privacy changes, e-commerce, video and more. The 10 Trends from Xaxis that Mike and John reference in this podcast can be found here - https:...

In this episode, Mike Nicholson talks to Rob Hall , CEO of Playground XYZ about the difference between viewability and viewed as it related to digital advertising. Please subscribe to The Six Sells Podcast wherever you get your podcasts. You can download the whitepaper Rob mentions in this podcast here - https://playground.xyz/#whitepaper

In this episode, Mike Nicholson talks to Paul Lowrey about the recent brand survey carried out by Collective Media and with 135 media agency executives. Interest insight into how brands will navigate digital advertising after the 3rd party cookie is gone.

There is too much brilliance inside of Rory Sutherland to stick to 6 minutes, so this episode is a little longer than usual, but listening to Rory talk is always worth every minute of your time as I am sure you will agree. Rory Sutherland is Vice-Chair of Ogilvy, founder of the Ogilvy behavioral science practice, a TED talk star, an author, and an advertising industry legend. In this episode, Mike...

In this episode of The Six Sells Podcast, Mike Nicholson talks to Nick Hewat . Nick has previously held senior roles at Capital Radio, Virgin Radio, Absolute Radio before popping down the headphones and picking up the broadsheets - formerly at The Telegraph, and most recently at The Guardian. In this episode Nick shares some of his hard-fought lessons, and also talks about his views on the current...

Joanna Burton is currently Chief Strategy Officer at ID5 . Previously Joanna has worked agency side as well as at 3 SSPs, 2 DSPs and two ad networks. In this micro-podcast Joanna talks to Mike Nicholson about the Cookiepocalypse, what that means for advertising. The question Joanna has roughly 6 minutes to answer is "The 3rd party cookie is crumbling ... what does it mean for programmatic advertis...

Jon Mew is a bloody legend, but if you don't know who he is then this is for you: Jon Mew is CEO of the IAB in the UK. In this podcast, he delivers 6 key insights, in 6 minutes, and in a format that as the founder of Six Sells, I wish I had thought of earlier but may yet steal in the future! In this episode, Mike Nicholson , founder of Six Sells, provides the filler and Jon tells us what to look f...

In Episode Fourteen of The Six Sells Podcast, we talk to three stellar guests about InHousing.  Mike Nicholson from Six Sells speaks with our special guests today who are: 🎙 Nicola Wardell , MD at The Agency, Specsavers 🎙 Richard Kanolik , Head of Programmatic at Vodafone 🎙 Rich Coles , Owner, Traffic Rich We talk about lots of things including: The cultural differences of working in external...

Welcome to the very first micro-podcast from Mike Nicholson at Six Sells. In this first episode, Mike Nicholson spoke to Peggy Anne Salz about personal branding.  The idea for the ' 6 minutes with' series is this - I will briefly introduce the guest and the topic, and then my guest will have around 6 minutes to give their thoughts, ideas, and insights. That means that the whole episode will b...

In episode thirteen of The Six Sells Podcast, Mike Nicholson interviews Paul Gubbins of Publica about the rise of CTV

In the last 15 years mobile as a marketing channel has gone from near zero to hero status on every marketer's plan. In this episode of The Six Sells Podcast, Mike Nicholson interviews David Murphy who has been there every step of the way, interviewing, listening, and writing about mobile. David is editor and co-founder of Mobile Marketing Magazine and in this episode, he looks back at the last 15...

In this episode, Mike Nicholso n interviews Phil Smith , Director General, of ISBA about the impact and consequences of their ground-breaking and award-winning Programmatic Supply Chain Transparency Study. In May 2020, ISBA published the findings of their Programmatic Supply Chain Study. This report was the first of its kind funded by UK advertisers and ISBA and the study was carried out by PwC Th...

In this episode of The Six Sells Podcast, Mike Nicholson talks to Damian Corbet , the author of the book ' The Social CEO ' Today, we live in two worlds, the physical world and the digital one. The attention being paid to social media channels in the digital world is huge, and having a human voice or voices that represent your company on these platforms is so important. People like people, they li...

Episode Nine of The Six Sells Podcast is a conversation around digital advertising fraud. In the early days of media it was always possible for a marketer to see their advertising in situ, but not so in today's programmatic digital world. In this episode, Mike Nicholson of Six Sells hosts Dr. Augustine Fou , a digital marketer of 25 years who become an Ad Fraud Investigator "because he had to" Dr...

Episode eight of The Six Sells Podcast welcomes not one, not two, but three special guests to talk about their new book. Belonging is a book about working together to build a better, kinder workplace. Our special guests in this episide are: Sue Unerman , Chief Transformation Officer, Mediacom . Kathryn Jacob OBE , Chief Executive, Pearl & Dean. Mark Edwards , Mindfulness, Creativity, Storytell...

Rory Sutherland was a copywriter and creative director at Ogilvy for over 20 years, before founding Ogilvy’s behavioral science practice He is the author of two books, Wiki Man and Alchemy, and has given three absolutely fantastic TED Talks in Life Lessons from an Ad Man , Sweat the Small Stuff , and Perspective is Everything . Rory is also a Fellow at The B2B Institute and coined the phrase 'mark...

Liam Brennan has spent 15 years working in media agencies and is currently the Global Director of Innovation at Mediacom in London. In this episode of the Six Sells Podcast, Mike Nicholson talks to Liam Brennan about how sales and marketing to agencies has changed during the lockdown as face-to-face opportunities went away, and how to be successful.  We talked about automated emails at 11am o...

Does childhood adversity create entrepreneurs?  What do Bill Gates, Richard Branson, Steve Jobs, and Elon Musk have in common? How big a marketing opportunity is social media for businesses, and how can you build your audience from scratch? In this episode, we talk to multi-millionaire Rob Moore, who is an entrepreneur, author, CEO, mentor. A fascinating insight into Rob from childhood to tod...

We live in an attention economy.  If you are in and sales, marketing, or communications role, your first job is to capture somebody's attention. Without attention, no communication can take place. In this episode of The Six Sells Podcast , Mike Nicholson has a fascinating conversation with Mike Follett from Lumen Research about attention.  

In Episode three of the Six Sells podcast, we talk about attention.  What is attention, how do we get it and what can we learn from Playground XYZ who measure human attention on digital advertising? Attention is fleeting and so fragile, yet it is absolutely vital to the success of all sales and marketing communications. Without attention, no communication can take place. Ben Dimond is He...

Welcome to episode two of The Six Sells Podcast. In this episode, we talk to Mark Challinor about the past, present, and future of news media publishing. Mark has held senior roles at Trinity Mirror, Associated Newspapers, and The Telegraph as well as within the trade organisation INMA (International News Media Association). This conversation starts off talking about Mark's recent battle with the...

Welcome to episode one of The Six Sells Podcast. In this episode we talk to Matt Stockbridge , former Growth Analytics at Mondelēz International (think Cadbury's). Matt spent 15 years the first 15 years of his career at Taylor Nelson/ AGB / Kantar and his work included U&As, Conjoint, Pricing and Portfolio management looking after clients including Procter & Gamble, Unilever, McVities, Nes...