The Six Sells Podcast

Six Sells Shorts is a show that is shining a light on some of the industries top talent, and interviewing people who are available to work immediately. If you are looking for somebody with Matthew's experience and know-how, you can contact him on LinkedIn here - https://www.linkedin.com/in/matthewwolffsimon/ In this episode we talked about: Offshoring strategy Scaling a team overseas The real chal...

In this episode of The Six Sells Podcast, Mike Nicholson spoke to Ben Dimond about ‘Digital Twins’. Ben is the UK Managing Director of Parallel,  the world's first digital-twin activation platform. Its human-calibrated digital twins score how a customer will respond to a creative in the content it runs against, helping brands and agencies find the most resonant combinations and activate the impres...

What happens when brands stop competing for attention on screens and start putting something physical into customers’ hands? In this episode of The Six Sells Podcast, Mike Nicholson talks to Charlotte Pearce, founder of Inkpact, about the resurgence of physical marketing, why direct mail is becoming more valuable in an increasingly digital world, and how brands can use human connection to drive cu...

How should advertisers really think about attention, media quality and the true cost of advertising? In this episode of The Six Sells Podcast, Mike Nicholson is joined by Tom Kerr from SeenThis to talk about attention, video delivery, media planning and why the industry needs to move beyond simply measuring whether an ad had the opportunity to be seen. The conversation starts with a broader challe...

In this episode of The Six Sells Podcast, Fern Potter spoke to Rowena Humby about ‘Understanding Why People Buy’. Rowena is the CEO and Co-Founder of Starcount, a consumer behaviour science business with a market-leading customer data platform which enables brands to upload their 1st party data and match it with the best of 3rd party data. She is also Trustee of the foundation that runs The Female...

In this episode of The Six Sells Podcast, Fern Potter speaks with Barney Worfolk-Smith, Co-founder and Chief Growth Officer of DAIVID, about creative effectiveness in the age of generative AI. With AI making it possible to produce thousands of advertising assets, how can brands identify which creative will perform best and where to invest their media budgets? Barney explains how DAIVID uses AI-pow...

In this episode of The Six Sells Podcast, Mike Nicholson is joined by Yommi Alake from Allwyn, operator of The National Lottery, to discuss the future of search marketing, AI visibility, app marketing and practical AI automation. Yommi explains why even household-name brands need paid search and organic SEO, how marketers can reach customers searching for products rather than brands, and why relev...

In this episode of The Six Sells Podcast, Mike Nicholson and Fern Potter spoke to Ben Williams about ‘Agentic Advertising’. Ben is the MD and Founder of Kiln which sets out to solve mission-critical commercial, technology, and operational problems for media and advertising companies worldwide. Widely seen as the OG of agentic advertising Ben has 25+ years in commercial and product roles spanning s...

In this episode of The Six Sells Podcast, Mike Nicholson spoke to Tom Ridges about ‘Herd Mentality’. Tom is the CEO and Founder of Herdify, a behavioural science and network science company helping brands and charities grow by finding where real-world influence is already happening. His work is about reframing marketing away from channels, dashboards and simple audience definitions, and back towar...

In this episode of The Six Sells Podcast, Mike Nicholson and Fern Potter spoke to Samraj Matharu about ‘Responsible AI’. Samraj is the Founder at The AI Lyceum which brings together a community of global practitioners and experts from technology, media, policy, healthcare, and academia to focus on ‘wisdom over intelligence’. Topics discussed include: •⁠ ⁠Samraj’s views on the importance on thinkin...

In this episode of The Six Sells Podcast, Mike Nicholson spoke to Daniel Glynn, who is Head of Media Buying at Heineken, about ‘Client-Side Media’. Dan is the perfect person to give us insights into both his agency and client side experiences following his years at MediaCom working across leading brands including Centrica, Coca Cola, Tesco, GSK and CRUK. His work for Heineken began back in 2023 as...

In this episode of The Six Sells Podcast, Mike Nicholson spoke to Lucy Verby, James Latham and Kenya Peters about UN//Scene, the industry event created to give fresh thinking and new voices a platform, while making events more affordable, inclusive and useful for the people attending. Topics discussed include: Why Lucy Verby created UN//Scene after becoming frustrated with the lack of genuinely fr...

In this episode of The Six Sells Podcast, Mike Nicholson spoke to Stephanie Parry, who is the MD UK&I for Jellyfish. Here are some of the topics we discussed in this episode: How the client/agency relationship has changed and evolved Understanding and building trust and empathy Being in a moment of punctuated change and disruption Transformational and organisational change Driving industry thi...

In this episode of The Six Sells Podcast, Mike Nicholson spoke to Sam Eads, who is Head of Ad Sales and Operations at Trainline. Sam has an outstanding record of increasing revenue and achieving sustainable profit growth by identifying and capitalising on opportunities to develop existing business and win new business. His impressive portfolio includes senior sales roles at Sojern and Vidoomy, Gro...

In this episode of The Six Sells Podcast, Mike Nicholson spoke to Fern Potter, James Harris and Sarah De Martin from Intelligent Assistance. Intelligent Assistance combine human intelligence with artificial intelligence to solve real business challenges in the new AI economy. Here are some of the topics discussed: Moving at pace as a start-up business Listening to customers to gather information a...

In this episode of The Six Sells Podcast, Fern Potter spoke to Aurelia Noel, who is the Head of Innovation and Transformation at dentsu X. Aurelia is a recognised online expert with 25 years international experience leading global digital strategy and implementation of complex, enterprise-level digital projects in multinational and multicultural B2B and B2C environments. Her impressive portfolio i...

In this episode of The Six Sells Podcast, Mike Nicholson spoke to Duri Mehmet, who is the Group Trading Director at Orion Worldwide. Duri has over 15 years experience in the media industry and she is also the founder of ‘Women in Trading’, a network created to drive parity and representation in this sector and also to support women in trading roles. Here are some of the topics we discussed in this...

In this episode of The Six Sells Podcast, Mike Nicholson spoke to Jo Blake, who is the Head of Investment at Mi Media. Jo’s senior career has been spent at the helm of award-winning campaigns and pioneering initiatives at companies including Saatchi & Saatchi, Zenith Media, Carat, and Havas Media Group. She is also an advisor and committee member for Women in Trading and Campaign’s Woman of th...

Mike Nicholson, CEO, at Six Sells shares a thought about how Seeing is NOT believing anymore. (7m 34s) Since the 17th century, the saying 'seeing is believing' has been used and agreed with en-mass. As Gen AI increases the volume of fake content available, we're simultaneously entering a crisis of trust. Trusted, verified brands therefore become more vital than ever. About Six Sells: Six Sells is...

In this episode of The Six Sells Podcast, Mike Nicholson spoke to Kim Dando, who is the MD at round8 talent search. Accredited in Psychometric Assessment and Evaluation Kim is an expert in the digital media, tech and marketing industry with a track record of developing individuals and teams across UK, EMEA and North America. Here are some of the topics we discussed in this episode. The future of t...

In this episode of The Six Sells Podcast, Mike Nicholson spoke to Andrea Tortella, who is the Co-Founder and CEO at Thrad. Here are some of the topics we discussed in this episode. Ads in ChatGPT and long tail LLMs The new window into the internet and early day learnings Conversational advertising - talking to the ads and the brands Moving from static to dynamic How to set up the ads and results B...

In this episode of The Six Sells Podcast, Mike Nicholson spoke to Andrew Wynd, who is an experienced leader in marketing and media with a valuable blend of both agency and brand side roles including Samsung, O2, Hasbro, Pepsico and most recently Global Head of Media at Just Eat Takeaway.com. He has now founded his own marketing consultancy business called Craft and Calculus. Here are some of the t...

In this episode of The Six Sells Podcast, Mike Nicholson spoke to Simi Gill, who is the Head of Digital at The Kite Factory. Simi has risen through the ranks after first starting in 2019 as Digital Account Manager and impressing with her strategic in-depth digital expertise. Her interesting portfolio also includes 3+ years at Mediacom working with planning and buying. Here are some of the topics w...

In this episode of The Six Sells Podcast, Mike Nicholson spoke to Tom Barbour, who is the Sales Director at Vistar Media. His career spans roles at GumGum, Blis, and Opera Mediaworks as well as mentoring at Outvertising. Here are some of the topics discussed: The three key benefits of dOOH How L’Oreal and Arsenal harnessed dOOH DOOH as a primer and core part of the media mix Measuring the effectiv...

In this episode of The Six Sells Podcast, Mike Nicholson spoke to Luc Benyon, who is the Marketing Director at Adsquare. Luc has over a decade's experience in the AdTech space delivering GTM, ABM, Product Marketing, PR, and Content Marketing programmes. His extensive portfolio includes marketing leadership roles at Nexxen, Watching That, video intelligence, MCH Global and Aberfeldy alongside c...