The Six Sells Podcast

In this episode of The Six Sells Podcast, Mike Nicholson spoke to advertising royalty Patrick Collister, Custodian of The Caples Awards, creative guru, ad trainer, honorary Fellow of the IPA and author extraordinaire about his distinguished career. Here are some of the topics discussed: Writing the ‘Accrington Stanley, Who Are They?’ Milk ad and the story behind it Hiring planners to test a hypoth...

In this episode of The Six Sells Podcast, Mike Nicholson spoke to Steve Filler, whose roles span brand, display, video, CTV, interactive creative, branded content, publishers, programmatic and SAAS sales, with a real strength in crafting and delivering sales strategies that cut through the clutter. Currently Country manager UK at the ShowHeroes Group he thrives on building best in class commercial...

In this episode of The Six Sells Podcast, Mike Nicholson spoke to Gemma Legg. Gemma has 22+ years in global sales and marketing including The Telegraph and Google and has now launched her own company Leggacy-Inc helping organisations achieve a truly inclusive culture where everyone can thrive.  Here are some of the topics discussed: Understanding and recognising bi-polar and autism. The grief of a...

AI in Media with James Harris, VP of Planning & Strategy WPP, on The Six Sells Podcast.

In this episode of The Six Sells Podcast, Mike Nicholson spoke to Phil Jackson who has 10+ years experience within the media sales, agency and client side of the industry; including roles at GSK, Havas, Mindshare and now as Global Digital Marketing Effectiveness Innovation Director at Haleon. Here are some of the topics they discussed in this episode: Defining marketing effectiveness and efficienc...

In this episode of The Six Sells Podcast, Mike Nicholson spoke to Ross Sergeant who has scaled high growth brands like Peroni, Asahi. and now The National Lottery as Global Media Director at Allwyn. Here are some of the topics we discussed in this episode. Defining diverse media plans and why programming choices, partnerships and nuances are key. Regionality, accent, idiosyncrasies and language wi...

In this episode of The Six Sells Podcast, Mike Nicholson spoke to Nick Flood, who has spent 23 years working in media. Nick started at Haymarket before moving to Dennis Publishing, then delving into private equity backed data businesses before landing at Future Publishing, Kindred, and now Shinka where he is Senior Vice President of Product and Go-To-Market. Here are some of the topics they discus...

In this episode of The Six Sells Podcast I spoke to Alex Knapman, who has a wealth of experience in retail media working at brands including Asda, Ocado, and currently at SG Retail and Halfords. Here are some of the topics we discussed in this episode. With retail media, is the most important word retail or is it media? Sofa to store media reaches audiences wherever they are - why are more retaile...

In this episode of The Six Sells Podcast, Mike Nicholson welcomed Ben Dimond from Lumen Research into the studio to talk about how attention intelligence leads to significant increases in media effectiveness.

In this episode of The Six Sells Podcast, Julie Chadwick, MD of Dentsu Influence, talked to Mike Nicholson at Six Sells about the creator economy and influencer marketing. Here are some of the topics we discussed: People Command More Attention Than Brands: The Dentsu/Lumen study confirmed that content from individuals/creators, who are essentially familiar people , attracts and holds attention mor...

In this episode of The Six Sells Podcast, Mike Nicholson welcomes Pete Markey into the studio. We discussed what his first 90 days as a CMO looks like, Answer Engine Optimisation, Brand building, AI's role in creativity and much more.

In this episode of The Six Sells Podcast, Maria Cadbury, CRO, at Wult spoke to Mike Nicholson about data compliance. Maria explains how data compliance has become the new brand safety issue in adtech, with publishers, SSPs, DSPs, agencies and even advertisers all potentially liable for fines. You’ll learn how dark patterns, cookie consent theatre, and supply chain blind spots can put campaigns at...

In this episode of The Six Sells Podcast, Shazia Ginai from Lumen Research joins Mike Nicholson in the studio to talk about how attention, when measured and understood properly, drives meaningful outcomes for brands through the interplay of media, creative, and human behaviour. Shazia also talked about: Why marketers should revisit whether their metrics are giving them the right answers. Storytell...

In this episode, Mike Nicholson talks to Alex Powell, CEO, at Pixels.ai about the power of vertical video on the open web. #marketing #media #advertising #adtech

In this episode of The Six Sells Podcast, Bill Swanson talked to Mike Nicholson about a number of topics including: • Bill Swanson’s career journey – from the dot-com boom to leadership roles at PubMatic, Magnite, Iris. TV, and Kinetics. • The rise of video – CTV, FAST, streaming and walled gardens are where eyeballs (and brand budgets) are moving. • Contextual relevance matters – brand safety ris...

In this episode of The Six Sells Podcast, Phil Rowley , Head of Futures, at Omnicom Media Group talks to Mike Nicholson at Six Sell s about some emerging technologies that have caught his eye. The conversation covered many topics including: Media Fusions – Collision of channels; content as “solid, liquid, and gas” that can adapt to multiple surfaces and formats. Examples: EV charging screens as ga...

On this episode of The Six Sells Podcast, Lauren Barnett, Head of UK Sales, at Samsung Ads spoke with Mike Nicholson at Six Sells about the advances in CTV ad targeting and how brands can leverage them. Thanks to Lumen Research for sponsoring The Six Sells Podcast. The brilliant team at Lumen help brands to increase ROI by planning, buying, optimising towards real human attention. Please subscribe...

This podcast started out as nothing more than a recorded Zoom call during the Covid lockdown. 5 years, and 100 episodes later I have be privileged to learn so much from so many brilliant people. My very first guest, Matt Stockbridge, suggested that to mark the milestone, we turn the tables and put me in the hot seat. I wasn't keen - still not to be honest - but here are a few excruciating minutes...

Suzanna Chaplin , CEO, at esbconnect joins Mike Nicholson from Six Sells in this episode to talk about the power of email. We can sometimes forget about email as the new shiny things continue to blind us, but there is still a huge, addressable audience to be reached. In this conversation Suzanna Mike discussed: Email as a branding channel (not only direct response). How email is a sticky channel b...

Kunal Nagpal is the Chief Business Officer at InMobi , and he spoke to Mike Nicholson in this episode of The Six Sells Podcast about attention, Glance TV, and more.

Samraj Matharu has worked at most of the large media agency groups during his career to date, specialising in data, analytics, algorithms, marketing science and AI. In this conversation, Samraj talks to Mike Nicholson at Six Sells about this, and a lot more: Attention metrics AI Multi-signal algorithmic buying

In this episode of The Six Sells Podcast, I’m joined by Filippo Gramigna, co-CEO at OneTag. We talk about the evolution of programmatic advertising, the real meaning of curation, and how OneTag has quietly built a lean, profitable ad tech business that cuts out the noise and delivers outcomes. Filippo explains how curation can improve attention, reduce waste, lower carbon emissions, and boost CPMs...

In this episode of The Six Sells Podcast, Sophie Toth talks to Mike Nicholson about a range of topics, starting with Sophie's journey from Hungary to leadership roles in European media and adtech, and now leading ad monetisation at Rakuten Viber – a messaging super app with global scale. Other topics include: Why apps are set to thrive in a post-cookie world How Viber balances user experience with...

Media effectiveness with Nick Pugh, MD EMEA, at Ebiquity. In this episode, Nick Pugh, Managing Director at Ebiquity, spoke to Mike Nicholson of Six Sells to unpack what real media effectiveness looks like in 2024. Nick shares insights on: ✅ What media effectiveness really means (spoiler: it’s not just ROI) ✅ The link between attention and outcomes ✅ Why econometrics isn’t enough on its own ✅ T...

In this episode of The Six Sells Podcast, I spoke to Emily Roberts, Head of Digital, at the Responsible Marketing Advisory. Some of the topics we covered include: - Brands funding terror and child abuse content - Transparency and the dangers to CMO’s - Emily’s advice on how to avoid this for your brand - The explosion of sites on a media plan - Exclusion/inclusion lists and the challenges - The im...