The Six Sells Podcast

In this episode of The Six Sells Podcast, Mike Nicholson, CEO at Six Sells, speaks with Richard Hicks, COO at C-Screens. The topics were varied, and include: The founding story of C-Screens and its mission to connect audiences via TV out of home What TV out of home is and how it extends linear TV and CTV reach The role of dwell time in audience engagement and advertising impact How C-Screens solve...

In this episode of The Six Sells Podcast, Mike Nicholson speaks to Hamid Habib, Managing Director at Arena (formerly Havas Entertainment), to explore what makes modern media strategy effective. Hamid and Mike discuss how to align audience strategy, creative integration, and flexible planning in a fast-changing media landscape. Topics covered include: ⦿ Hiring for attitude, training for skill ⦿ Mov...

‍‍How can brands optimise video advertising for real human attention? In this episode of  The Six Sells Podcast , Mike Nicholson speaks with  Nikhil Jain (Dailymotion)  and  Mike Follett (Lumen Research)  to explore the latest insights on video advertising, interactivity, and attention measurement. 💡 Topics covered: How  Dailymotion  uses enriched ad formats to increase brand recall. Why  Lumen R...

In this episode of The Six Sells Podcast, the shows first ever guest, Matt Stockbridge, speaks to Mike Nicholson about marketing effectiveness, and more.

In this episode, Mike Nicholson at Six Sells speaks with Dean Harris from Co-op Retail Media about a wide range of topics, including: The Power of Attention in Retail Media One of the most fascinating parts of our conversation was Co-op’s research with Lumen Research, which used eye-tracking technology to measure attention in convenience stores versus larger supermarkets. The results were impressi...

In this episode of The Six Sells Podcast, Mike Nicholson spoke with Nick Ashley from the Tesco Media & Insights Platform, and Mike Follett from Lumen Research about the impact of in-store digital advertising and some new research with JCDecaux about its effectiveness.

In this episode of The Six Sells Podcast, Mike Nicholson speaks to Sarah Vincent, UK Managing Director at Utiq, about digital identity, privacy, and the future of ad tech. Topics Discussed: Utiq’s role in digital advertising – a joint venture between Vodafone, Orange, Telefonica, and Deutsche Telekom. How Utiq works – providing publishers with a privacy-first way to identify users without third-pa...

Andrew Tindall⁠ , SVP Global Partnerships at System 1 Group, spoke to ⁠Mike Nicholson ⁠ about all things advertising effectiveness recently. As we move into the new year, Andrew talked through his top 10 suggestions for things CMO's might want to leave behind in 2024, which include the cost of dull advertising, shit industry panels and more. The conversation was both entertaining and grounded in r...

Fern Potter is the SVP of Strategy & Partnerships at Multilocal. In this episode of The Six Sells Podcast, Fern speaks to Mike Nicholson about programatic advertising, publisher revenue, adtech and of course, curation. What is it, who benefits and how? If you prefer to watch your podcasts, you can do so on YouTube here - https://www.youtube.com/watch?v=uwYZJWXito8 #advertising #marketing #adte...

In her book, Lori asks the question: "How can we get past the gender wars and 'menemies' mindset, and build a world that works better for all of us?" Gender equality benefits everyone - men and women - but the current situation is harming us all. In this podcast, Lori and I tried to have an open conversation, guided by the research Lori has conducted. We felt it was important to be honest and open...

Everything happens somewhere! In this episode of The Six Sells Podcast, Nigel Clarkson, Chief Revenue Officer at TapTap Digital talks to Mike Nicholson about his career to date, area-based marketing, location, isochrones, retail media and lots more. You can now WATCH The Six Sells Podcast in 4K video here - https://www.youtube.com/watch?v=5L-sE28-ukA&t=594s #areabasedmarketing #advertising #ad...

Lumen Research, Brand Metrics, and Havas Media Group collaborated to conduct the biggest study ever on the link between attention and memory. In this episode of The Six Sells Podcast , Mike Nicholson from Six Sells speaks with Mike Follett, CEO of Lumen Research, and Anders Lithner, CEO of Brand Metrics. Mike and Anders reveal some landmark findings that expand our understanding of human attention...

In this episode of The Six Sells Podcast, Jon Walsh, founder of Jobsinadtech.com, talks to Mike Nicholson at Six Sells about what he would like to start, continue and stop in the adtech world, gives his advice for those currently looking for work, and reveals if an 18 year old Jon would enter the adtech world today. #adtech #advertising #jobsearch #recruitment

In this episode of The Six Sells Podcast. Mike Nicholson from Six Sells speaks with Stephen Jenkins, founder, at Too Many Dreams. The conversation covered a wide range of topics including media, music, mental health and marketing. ✴️✴️✴️✴️✴️✴️ The Six Sells Podcast is published by Six Sells, a B2B communications agency for executives. The two directors of Six Sells, Karen and Mike Nicholson, have...

In this episode of The Six Sells Podcast, Mike Nicholson from Six Sells caught up with Tony Evans, a journalist for over 25 years and former Football editor of The Times. Tony & Mike talked about the power of sport, the changing face of journalism and newspapers, what makes the best football managers the best, and lots more.

Lucy Alexander on The Six Sells Podcast In this episode of The Six Sells Podcast, Mike Nicholson from Six Sells spoke with Lucy Alexander, Director of Insight & Analytics, at the Financial Times. Lucy began her career in 2009 at the Telegraph during the credit crunch, and has since worked at Channel 4, Burberry, and ASOS before joining the FT eight years ago. This episode touched upon many top...

Mike Nicholson recently (June 2024) spoke with Karen Stacey, CEO, at Digital Cinema Media about UK cinema, advertising and much more. Karen spoke about what she is most proud of, leading a media business that dropped to zero revenue overnight during Covid, attention metrics as they relate to cinema advertising, her role at WACL and much more. * * * * * * The Six Sells Podcast is published by Six S...

In this episode of The Six Sells Podcast, Mike Nicholson speaks with Alistair Hill , CEO, at On Device. This conversation is centred around modern brand lift measurement. Alistair and Mike talk about how brand advertising is an investment, not a cost, how advertising works passively, why brands should embrace media fragmentation, the magic in the media plan, and much more. * * * * * * The Six Sell...

Paul Wright, Head of Uber Advertising, UK and Eire, speaks to Mike Nicholson at Six Sells about a wide range of topics that include: - Working media agency side - Selling to media agencies - The Uber Advertising team - Advertising strategy - Media moments In between all of that, there are so many pearls of wisdom that will help you become better at your jobs. Enjoy!

In this episode of The Six Sells Podcast, Chloe Hawking, CEO of Kinesso UK spoke to Mike Nicholson at Six Sells about a range of topics including: Digital Marketing Agency-Client Relationship People Development Retail Media Performance Marketing AI in Marketing Operational Efficiency Future Marketing Trends * * * * * * The Six Sells Podcast is published by Six Sells, a B2B communications agency fo...

In episode #77 of The Six Sells Podcast, Mike Nicholson talks to Kara Osborne, CEO at UM London. The conversation was wide ranging, starting from Kara's early career at GM Motors and the early days of big data right up to the future of AI. Some of the topics covered include: Hear the story of how Kara interviewed for and accepted a top marketing job on the same day! The early days of big data...

In episode #78 of The Six Sells Podcast, Mike Nicholson met with Jon Waite, Global Managing Director at Havas Media. The conversation was a wide ranging and touched upon attention metrics, meaningful media, media and creative teams working together, retail media, and even had a tip for media sellers. * * * * * * www.sixsells.co.uk * * * * * * Six Sells is a global B2B communications agency based i...

In this episode of The Six Sells Podcast, Mike Nicholson speaks with Joy Dean , Head of Addressable Attention, UK, Tobii ATTEX. Mike has spoken to most of the attention vendors in the industry over the years, yet Tobii are possibly the largest vendor that you have never heard of? Joy and Mike discus the attention landscape, and Tobii's belief that always on, passively collected, locally source...

In this episode of The Six Sells Podcast, Mike Nicholson from Six Sells speaks with Nick Ashley from the Tesco Media & Insights Platform about Retail Media: - What is it and how should it be defined? - Is it an opportunity or a threat to the open web? - Tesco Clubcard data and how to activate it - Omnichannel advertising 'from sofa to store' - Examples and case studies * * * * * * Six...

In this episode of The Six Sells Podcast, Mike Nicholson speaks with Tom Sweeney , VP of Influencer, at Brainlabs . At Six Sells we have long understood that people pay a lot more attention to the personable content of people than they do to corporate content published by brands. It's no wonder then that influencer marketing has evolved in a significant way. It used to be thought of by markete...