The Six Sells Podcast

In this episode, Mike Nicholson talked to Dan Gee , Global Lead, Advertising, at WeTransfer . The podcast covers the importance of creativity in digital advertising, and how bringing media and creative people closer together is rarely a bad idea - a challenge that WeTransfer addresses with an internal creative studio who work with advertisers to optimise their campaigns for the platform's uniq...

Mike Nicholson speaks to Claire Gleeson-Landry , Head of Investment & Sustainable Media, at Good-Loop , about advertising for good. When brands, consumers, and publishers are on the same 'good' page, together advertising can make a positive impact in the world. This conversation covered a number of topics which include: ‣ The carbon emissions emitted by digital advertising. ‣ Being mor...

In this episode, Mike Nicholson at Six Sells speaks to John Kearon , co-founder and president of System1 Group. John has a career that spans spells working at a brand, a media agency, and now works on the creative side. Above all, this is a wonderful story about perseverance and resilience. New ideas often take time to get traction. When we consider that human decision making is influenced heavily...

In this episode of The Six Sells Podcast, Mike Nicholson had a conversation with Cameron Church , Founder at Watching That. We discussed analytics for the Future of TV, and lots more!

In this episode of The Six Sells Podcast, Mike Nicholson talks with Marc Guldimann about the three metrics to pay attention to as it relates to advertising attention. Marc is the CEO of Adelaide, who are an industry leader in the rapidly growing field of real-time attention measurement. In this discussion, Marc and Mike talked about the pros and cons of eye-tracking data versus probabilistic page...

⁠Rachel Powney⁠ has held senior marketing positions at companies that include Verizon, OpenX and Unruly. In this episode of The Six Sells Podcast, Mike Nicholson talks to Rachel about customer centricity, creativity, and how we might better align the sales and marketing functions within B2B organisations. ****** Six Sells is a B2B communications agency for sales and marketing leaders. We help your...

The scariest number in B2B Marketing? According to 'hot-off-the-press' research by The B2B Institute, having researched 7,046 companies across five different verticals, that number is 16%. 16% represents the piffling average overlap between the people seeing marketing communications and the people seeing sales comms. Here's a few thoughts about why that is such a big issue, and what we...

How do you marry the need for scale in your sales messaging, with the 1-2-1, more personalised, bespoke communications? I'll give you my thoughts on that in these 7 minutes. The inspiration for this new, shorter format was a question I was asked after publishing the interview with Barney Worfolk-Smith on the state of B2B sales. When asked a question that doesn't have a simple answer, I oft...

Are you contributing to the "avalanche of irrelevance" in buyers inboxes? In this 'must-listen' episode of The Six Sells Podcast, Mike Nicholson of Six Sells speaks with Barney Worfolk-Smith of DAIVID about how cold B2B sales is fast becoming a "lose, lose, lose, lose" game. Being the 'familiar signal' and not the noise is essential for success when our clients...

Mark Challinor is Media Advertising Initiative Lead at INMA, The International News Media Association. In this episode, Mark talks with Mike Nicholson at Six Sells about the 'heaven and hell' of AI with his publishers hat on. #ai #publishing #advertising #inma

Khyati Pal is the Marketing Director of Keystream . In this episode of The Six Sells Podcast, Khyati spoke to Mike Nicholson at Six Sells about: • Planning for better alignment between sales and marketing • The power in your people • Balancing the need for both long-term and short-term marketing ****** About Six Sells : Six Sells is a people-shaped B2B communications agency. Our directors, Karen a...

In this episode of The Six Sells Podcast, Mike Nicholson from Six Sells spoke to Karen Nelson-Field of Amplified Intelligence about the rising practice of measuring human attention to advertising. Some of the questions we discussed were: Attention decay - what it it, what influences it and why should you care? Memory consolidation - how seconds of attention lead to days of memory. Viewability, Tim...

Mike Nicholson from Six Sells speaks to Jon Walsh of JobsInAdTech.com about the layoffs in the industry, and how people might want to think about finding their next role. Also a first-ever playing of the JobsInAdTech.com audio ad! www.sixsells.co.uk | #peopleshapedcomms #jobs #adtech #recruitment

In this episode of The Six Sells Podcast, Mike Nicholson at Six Sells talks with Fern Potter, VP, Business and Product Strategy, at Multilocal about advertising targeting in a privacy-first world, sustainability, Supply path optimisation, and more.

In this episode of The Six Sells Podcast, Mike Nicholson from Six Sells speaks with Ian Forrester from DAIVID about how marketers can understand attention captured, emotions evoked, what really works, and why, when it comes to their advertising creative. #advertising #attention #media #ai

In this episode of The Six Sells Podcast, Mike Nicholson from Six Sells speaks with Orlando Wood from System 1 about advertising effectiveness, why it is in decline, and what we can do about it. A study that looked at more than 15 years of TV advertising found that it was the right-brain elements of advertising that were most effective. Elements such as dialogue, one scene unfolding with progressi...

In this episode of The Six Sells Podcast ... Mike Nicholson speaks with Michelle Randall of Digital Turbine and Mike Follett of Lumen Research about planning for attention. The questions explored in this conversation include: ‣ How much attention is enough attention? ‣ What do high-attention environments have in common? ‣ The different in attention needs between nudging people towards a known bran...

In this episode of The Six Sells Podcast , Mike Nicholson speaks to Bill Swanson about video advertising, contextual targeting, AI, and more. Bill Swanson has over 20 years of digital publishing and ad-tech experience and he currently leads international expansion as the SVP of EMEA at Connatix, a video technology company for publishers and advertisers. As a respected digital media and advertising...

In this episode of The Six Sells Podcast, Mike Nicholson at Six Sells speaks to John Sills , Managing Partner at The Foundation , and author of the book The Human Experience.  John talks about how to make life better for customers and how to create a more 'human' successful organization. "Companies are full of humans that are not allowed to act in a human way" say's John.

In this episode of The Six Sells Podcast, Mike Nicholson of Six Sells speaks to Gareth Turner , former marketer at Weetabix, and current founder of the marketing consultancy, Big Black Door . Gareth and Mike discussed a wide range of topics including: ‣ Awareness and reputation building on LinkedIn ‣ AI in marketing  ‣ CMO’s focus in 2023 ‣ Favourite ad campaign of 2022 ‣ Advice for those ent...

In this episode of The Six Sells Podcast Mike Nicholson from Six Sells speaks to Phil Rowley , Head of Futures, at Omnicom Media Group about their new report, titled 'At The Edge; the next decade in tech'. Phil shares some really interesting stories about start-up tech companies that will perhaps usher in a decade of tech that is based on the themes of kindness, assistance, protection, connection,...

In this episode of The Six Sells Podcast, Mike Nicholson at Six Sells speaks to Stefanie Briec at Freewheel about the state of TV advertising, both linear and connected TV. The conversation started by asking a question that probably hasn't been asked much in recent years and then explores how marketers and media planners are traversing the fragmented CTV marketplace as they plan, deliver and measu...

In this episode of The Six Sells Podcast, Mike Nicholson of Six Sells speaks to Jo Eckersley , CEO, of Bubbl. Can you imagine a commercial scenario where the experience for brands, publishers, and consumers was perfectly balanced? If so, you may have just imagined Bubbl. Bubbl’s geolocation plugin supercharges existing mobile apps to drive in-the-moment customer engagement, revenue, and loyalty. B...

In this episode of The Six Sells Podcast, Mike Nicholson at Six Sells talks to Anthony Crocker at The Telegraph . Anthony is the Head of Commercial Success Strategy at the Telegraph, and he talks to Mike about a number of topics including: ‣ Moving to a subscription model ‣ Fewer ads, more impact ‣ Putting the experience of the consumer first ‣ The metrics that matter  ‣ Measuring and reporti...

In this episode of The Six Sells Podcast, Mike Nicholson at Six Sells speaks to Faris Yakob of Genius Steals. Faris is also author of the book Paid Attention, and spoke to Mike about many things including how the traditional model of advertising is broken, his career to-date, the ingredients of an emotional ad, and so much more.