The Shift Spotlight!

Your host, Winter Baserva, talks with the CEO of FranShares, Kenny Rose. Kenny Rose is a seasoned professional with a decade of experience in franchise evaluation and helping people navigate the franchise industry. He identified a disconnect between people with capital and those eager to run franchises, which led him to create FranShares. This innovative platform allows anyone to invest in fr...

Your host, Winter Baserva, talks with the Founder of Patrick Burns Co., Patrick Burns. Patrick's journey began in a small rural community in Indiana where he attended Indiana University. After college, Patrick moved to Austin, where he established his company. Recently, Patrick's company underwent a rebranding process. He emphasized the importance of polishing the brand to differentiate and attrac...

Your host, Winter Baserva, talks with the Founder and CEO of Authentically American, Dean Wegner. Dean's journey is as remarkable as the man himself. After graduating from West Point in 1993, he chose aviation and learned to fly helicopters. His military career also included a stint at the Army Special Forces Ranger School, an experience he later found invaluable when leading a startup. Six years...

Your host, Winter Baserva, talks with the President and Founder of Excelsior Capital, Brian Adams. Brian is not just a name in the commercial real estate industry; he is a force to be reckoned with. He founded Excelsior Capital with a vision to connect high-net-worth individuals and families with lucrative commercial real estate investment opportunities. His focus on commercial real estate was dri...

Your host, Winter Baserva, talks with the Founder and CEO of ExecThread, Joe Meyer. Joe's journey to creating ExecThread was born out of his own experiences as an executive. He was often approached by recruiters for roles he wasn't interested in, while the ones he would have loved to pursue remained hidden. This sparked the idea for ExecThread, a platform designed to unveil these hidden job market...

Your host, Winter Baserva, talks with the CEO of JDAQA, Jay Aigner. Jay is a seasoned entrepreneur who runs a successful software quality assurance agency. He is filled with valuable insights about scaling a business, balancing work and personal life, and the importance of consistency in marketing. Jay's journey as an entrepreneur has been marked by numerous challenges. One of the most significant...

 Your host, Winter Baserva, talks with the Owner of MG Marketing Group and NG Virtual Assistants, Natalie Guzman. Natalie Guzman is a successful entrepreneur who co-founded a virtual assistant agency. She also runs a second business, which is an all-in-one system for entrepreneurs to create landing pages, email campaigns, text campaigns, and more. Natalie explained that she has a base team of pro...

Your host, Winter Baserva, talks with the Founder and CEO of Mavens & Moguls, Paige Arnof-Fenn. Paige is truly a powerhouse in the world of branding and marketing, her expertise and insights have helped countless businesses find success and stand out in their industries. As the owner of Mavens and Moguls, she has built a virtual marketing department that brings together top-notch professionals...

Your host, Winter Baserva, talks with the Co-founder and CTO of Yembo, Zach Rattner. Zach's journey as an entrepreneur began unexpectedly; while purchasing a house, his real estate agent, who had recently ventured into the moving business, shared the operational challenges he was facing. This conversation sparked an idea in Zach's mind. He realized that many companies in the home service industry...

Your host, Winter Baserva, talks with the Master Coach for CEOs and Senior Leadership Teams, Doug Thorpe. Since 2008, Doug has helped hundreds of leaders in all types of industries find ways to be more effective in running a business. Doug wants business owners to have greater influence and build stronger teams so that they can reap the benefits of a healthy business. Founders may often find it ch...

Your host, Winter Baserva, talks with the Managing Director of Massey and Company CPA, Gary Massey. Massey and Company CPA, based in Atlanta, GA, provides tax preparation, strategic tax planning, and tax representation services throughout Georgia and in states across the country. They prepare IRS tax returns and state tax returns for individuals, partnerships, S corporations, C corporations, nonpr...

Your host, Winter Baserva, talks with the CEO of Information Experts, Adam Levin. Information Experts works with you every step of the way, from strategy and objectives through program launch and implementation. They create and manage your platforms, campaigns, programs, or projects. Or whatever piece of the puzzle you need to succeed. Regardless of their focus, they produce extraordinary work and...

Your host, Winter Baserva, talks with the President of LogicSpree, John DeShazer. Salesforce can be complex. The cost of complexity? Sunk licensing fees, missed sales opportunities, and dissatisfied customers. LogicSpree understands these costs and has developed a reputation for transforming the complex into the simple and converting the simple into success. LogicSpree is the only analysis-driven...

Your host, Winter Baserva, talks with the CEO of Norhart, Mike Kaeding. At Norhart, their focus is to design an exceptional resident experience end-to-end. They build more than just apartments. They are creating a better way for people to live. Norhart is continually expanding its reach and setting its standards exceptionally high to elevate its organization and its people. Norhart's prime directi...

Your host, Winter Baserva, talks with the CEO of Titan Digital, Cash Miller. Titan Digital is a full-service agency, their website designs and marketing plans are structured to take the burden of building an effective online presence completely off their clients’ shoulders. Their Titans are experts in digital marketing, so you don’t have to be. They are creators, innovators, good listeners, and pe...

Your host, Winter Baserva, talks with the Founder and Principal consultant of Seeker Solution, Jamie Seeker. Seeker Solution works face-to-face with you and your team, remotely as needed, to achieve and sustain transformational impact over time. They help you put the right business processes in place and work with your teams to make your organization capable of driving and sustaining the change—ev...

Your host, Winter Baserva, talks with The Founder of Entrepreneurs United, John St. Pierre. John St. Pierre is not just an entrepreneur; he's a business coach, author, and the owner of a private holding company that consists of five privately held businesses. His role as the chairman involves helping entrepreneurs scale their businesses and achieve their goals. He also invests in and acquires smal...

Your host, Winter Baserva, talks with the Franchise Owner of Massage Heights, Kasey Kohtala. At Massage Heights, it is their goal to elevate the lives of the people they touch by caring for the mind, body, and spirit. As a company committed to the well-being of everyone who visits their Retreats, they are passionate about maintaining relationships with their guests, members, team members, franchis...

Welcome to The Shift Spotlight! In this kickoff episode, Josh Elledge of UpMyInfluence interviews the host of the show, Winter Baserva. Winter and Josh discuss how the podcast has re-branded in name and mission. The future vision of the show is to spotlight the zones of genius from a variety of leaders and executives. Wins and failures are equally important learning experiences for business owners...

📢 Master the Art of Measurement: Unleash the Power of KPIs and OKRs for Ultimate Success! 🎯💪 Ready to drive unprecedented success for your team? Learn the secrets of effective management and create a high-performance environment with clear expectations, accountability, and exceptional results. 🚀 In this episode, we cover: ✅ Drive clear expectations for your staff. ✅ Best practices for using...

Shift Your Operations to Get The Results You Expect & Deserve   In today's edition, we delve into a topic that holds immense importance in any endeavor: "The Balance Between Authority & Responsibility: Understanding True Accountability." We take a deep dive into the core definition of accountability and explore why it truly matters. Additionally, we shed light on practical ways to mea...

Are you ready to take the power of marketing into your own hands and grow your business in any market? The Shift Spot (www. TheShiftSpot.com) is proud to sponsor this 5-Part Marketing Intensive: Unlock the Secrets of Marketing Success: Discover the Top 5 Growth Strategies That Every Business Needs to Excel and Thrive in Today's Uncertain Economy! The Shift Spot is a CEO coaching and peer advisory...

Are you ready to take the power of marketing into your own hands and grow your business in any market? The Shift Spot (www. TheShiftSpot.com) is proud to sponsor this 5-Part Marketing Intensive: Unlock the Secrets of Marketing Success: Discover the Top 5 Growth Strategies That Every Business Needs to Excel and Thrive in Today's Uncertain Economy! The Shift Spot is a CEO coaching and peer advisory...

Today’s episode with Marcia Riner was amazing as she shared with us: ✅The 6 Steps of Profit Boosting! ✅How to Plan for an Exit Strategy! ✅And so much more!   If you are interested in learning more about increasing profits, driving growth & planning for a future sale, its Marcia’s great passion and skillset and what she loves doing everyday all day! Learn more about Marcia Riner !...

Are you ready to take the power of marketing into your own hands and grow your business in any market? The Shift Spot (www. TheShiftSpot.com) is proud to sponsor this 5-Part Marketing Intensive: Unlock the Secrets of Marketing Success: Discover the Top 5 Growth Strategies That Every Business Needs to Excel and Thrive in Today's Uncertain Economy! The Shift Spot is a CEO coaching and peer advisory...