The Shift Spotlight!

In this podcast episode, your host, Winter, interviews the CEO of Loyalty Brands John Hewitt. With decades of experience in building successful franchise systems, John shares his insights into the world of franchising, business ownership, and scaling for success. From his early days in the World Series of Poker to founding multiple top franchise brands, John discusses the challenges and triumphs o...

In this podcast episode, your host, Winter, interviews the CEO of Three Doors, Jim Manning. Jim shares his journey from humble beginnings to founding five successful companies in the real estate sector. With over 3,500 deals under his belt, Jim provides invaluable insights into the ever-changing landscape of real estate investment. In this candid conversation, Jim reflects on his experiences, incl...

In this podcast episode, your host, Winter Baserva, interviews the Founder and Co-Owner of Royal Restrooms, David Sauers. David outlined his role in Royal Restrooms. His day-to-day responsibilities are diverse, ranging from selling franchises and handling administrative tasks to innovating new trailer designs. The goal? To ensure that Royal Restrooms remains a leader in the luxury portable restroo...

In this podcast episode, your host, Winter Baserva, interviews the President and CEO of Lockers Unlimited, John McLaughlin. John's journey began in the most humble of settings – his family's dining room. Fresh out of college, he was skeptical about joining his father's fledgling business. With the high failure rate of small businesses looming over his head, John agreed to a two-year stint to learn...

In this podcast episode, your host, Winter Baserva, interviews the Chairman and Investor of WorkBetterNow, Rob Levin. Rob's journey from promoting concerts for legendary artists to revolutionizing the way small and mid-sized businesses hire talent is nothing short of inspiring. In this blog post, I'll share the insights and stories from our conversation, offering a glimpse into the mind of a true...

In this podcast episode, your host, Winter Baserva, interviews the Managing Director of Konverge Digital Solutions, Sonia Couto. Eighteen years ago, Sonia embarked on a career that would see her rise to the helm of Konverge, a company that would not only survive a significant shift but thrive as a global player in the SaaS product space. As a founder of two successful products under Konverge, Soni...

In this podcast episode, host Winter Baserva interviews the President of ShopX, Eric McHugh. ShopX stands at the forefront of web3 e-commerce, offering a suite of products designed to help brands interact within the web3 space and reap various benefits. Their flagship product, Reserve X, is an NFT-powered loyalty program that provides exclusive advantages to both brands and their customers. Since...

In this podcast episode, host Winter Baserva interviews the Co-Founder and CMO of Peel, Ben Hindman. One of the key takeaways from the conversation with Ben was the significance of fun in the workplace. Ben's approach to work is refreshingly simple yet profound: if he's having fun, he's on the right track. This philosophy serves as a barometer for his professional activities. When the fun seeps aw...

In this podcast episode, host Winter Baserva interviews the Founder and CEO of AdaptAbilities, Michelle Hordal. AdaptAbilities is a beacon of hope for families with children who have diverse abilities or special needs. Michelle, a former teacher, was moved by the struggles and frustrations of families with children with disabilities. This led her to establish AdaptAbilities, with its main service...

In this podcast episode, host Winter Baserva interviews the Founding Partner of Gearhart Law, Richard Gearhart. Richard explained that his job involves protecting people's ideas, including inventions, company brands, and creative works, through patents, trademarks, and copyrights. Richard clarified a common misconception about the use of the copyright symbol. He explained that a creative work auto...

In this podcast episode, host Winter Baserva interviews the CEO of Triangle ABA, Amber Nelms. Amber revealed that she lived in India for five years and is passionate about fitness and mindset training. As a behavior analyst, Amber incorporates the science of behavior into her work. She believes in the power of training the mind and visualizing the person one wants to become. Amber's unique perspec...

In this podcast episode, host Winter Baserva interviews Leigh Feldman, the CEO of Bishop's Cuts in Color. Bishop's Cuts in Color is a franchise organization that helps owners bring the Bishop's brand to their markets. Founded in 2001, the company's mission is to provide salon-level services at appropriate pricing, creating a safe and welcoming space for all types of people. What sets them apart is...

In this podcast episode, host Winter Baserva interviews Colin Sanburg, the founder of FinElevate, a company that provides financial strategies for entrepreneurs. Colin, a multi-business owner with an executive MBA, shares his journey of entrepreneurship, emphasizing the importance of financial focus. He discusses the growth of his first business, his goals for FinElevate, and the challenges he fac...

In this episode of The Shift Spotlight, host Winter interviews Victoria Kennedy, CEO of Victorious PR. Victoria shares her unique journey from convent to entrepreneurship, revealing her company's impressive $2.3 million annual revenue. She discusses the importance of personal branding, authenticity, and mentorship in business success. Victoria also highlights the challenges of rapid growth, includ...

Your host, Winter Baserva, talks with the Founder and CEO of Rent To Retirement, Zach Lemaster. Zach is the brains behind Rent to Retirement, a company that has carved a niche for itself in the real estate investing landscape. They identify promising real estate markets across the country, build local teams, and offer package deals to investors who prefer a hands-off approach. From building or ren...

Your host, Winter Baserva, talks with the CEO of OnBoard Legal, Richard Brock. Richard's venture, OnBoard Legal, is an executive search firm and consulting company for the legal industry. They work with law firms and corporate legal departments across the country, helping them add talent to their firms, providing strategic consulting, and facilitating mergers and acquisitions. One of the common pr...

In this podcast episode, Winter interviews Carlos Frank Rodriguez, the CEO of Parachute Group Echo. They discuss Carlos' military background and its influence on his business, which aims to empower small businesses and rural communities through technology. Carlos shares his experiences with ADHD and PTSD, and how understanding his neurodivergence has helped him navigate life's challenges. He also...

Your host, Winter Baserva, talks with the CEO of FranShares, Kenny Rose. Kenny Rose is a seasoned professional with a decade of experience in franchise evaluation and helping people navigate the franchise industry. He identified a disconnect between people with capital and those eager to run franchises, which led him to create FranShares. This innovative platform allows anyone to invest in fr...

Your host, Winter Baserva, talks with the Founder of Patrick Burns Co., Patrick Burns. Patrick's journey began in a small rural community in Indiana where he attended Indiana University. After college, Patrick moved to Austin, where he established his company. Recently, Patrick's company underwent a rebranding process. He emphasized the importance of polishing the brand to differentiate and attrac...

Your host, Winter Baserva, talks with the Founder and CEO of Authentically American, Dean Wegner. Dean's journey is as remarkable as the man himself. After graduating from West Point in 1993, he chose aviation and learned to fly helicopters. His military career also included a stint at the Army Special Forces Ranger School, an experience he later found invaluable when leading a startup. Six years...

Your host, Winter Baserva, talks with the President and Founder of Excelsior Capital, Brian Adams. Brian is not just a name in the commercial real estate industry; he is a force to be reckoned with. He founded Excelsior Capital with a vision to connect high-net-worth individuals and families with lucrative commercial real estate investment opportunities. His focus on commercial real estate was dri...

Your host, Winter Baserva, talks with the Founder and CEO of ExecThread, Joe Meyer. Joe's journey to creating ExecThread was born out of his own experiences as an executive. He was often approached by recruiters for roles he wasn't interested in, while the ones he would have loved to pursue remained hidden. This sparked the idea for ExecThread, a platform designed to unveil these hidden job market...

Your host, Winter Baserva, talks with the CEO of JDAQA, Jay Aigner. Jay is a seasoned entrepreneur who runs a successful software quality assurance agency. He is filled with valuable insights about scaling a business, balancing work and personal life, and the importance of consistency in marketing. Jay's journey as an entrepreneur has been marked by numerous challenges. One of the most significant...

 Your host, Winter Baserva, talks with the Owner of MG Marketing Group and NG Virtual Assistants, Natalie Guzman. Natalie Guzman is a successful entrepreneur who co-founded a virtual assistant agency. She also runs a second business, which is an all-in-one system for entrepreneurs to create landing pages, email campaigns, text campaigns, and more. Natalie explained that she has a base team of pro...

Your host, Winter Baserva, talks with the Founder and CEO of Mavens & Moguls, Paige Arnof-Fenn. Paige is truly a powerhouse in the world of branding and marketing, her expertise and insights have helped countless businesses find success and stand out in their industries. As the owner of Mavens and Moguls, she has built a virtual marketing department that brings together top-notch professionals...