The Shadow Business Podcast

Send us Fan Mail Are you reaching your income goal of this year yet? As a business owner you have to be honest to yourself and not wait and see what happens, but take action if it's not the way you want it. In my latest podcast episode I am talking about how to (re)set your income goals, maybe tweak some of your prices and the most important part: sales!  🎁 Free Hypnosis — Unblock Your Yes:...

Send us Fan Mail Can I ask you something? Tell me this secret: how much time did you spend on social media today? (Don’t blush… don’t lie…) That amount will probably be significant, am I right? Overall, we all spend a lot of time on social media. So why not use these platforms to connect with (potential) clients and sell your offer? Today I’ll provide you with the ultimate social media guide for y...

Send us Fan Mail “Focus on being productive instead of busy.” And I agree with Tim Ferriss on that. Productivity is a term that probably sounds very familiar to you. These past years it has become super popular… We’re always searching for the perfect way to be more productive and sometimes you won’t see the wood for the trees anymore. So let me help you with 8 productivity tips that have really he...

Send us Fan Mail Offering quality to your clients and yourself as well? Yes you can! ​ Maybe your business is doing okay, but that doesn’t mean you can’t re-evaluate your offer or create a new offer from scratch every once in a while in your career. ​ I was feeling like I wanted to treat my business differently last year, because I wanted to build a strong business, with multiple income streams, a...

Send us Fan Mail Another week, another podcast for you! Yet again, a very important topic: sales. Because without sales, there’s no business, my dear. And we want to survive and even thrive as a business, don’t we? So it’s crucial to sell with ease to your ideal clients. I’m happy to give you the 3 steps that will help you do so.   I am happy to share with you my three tips on how to sell with eas...

Send us Fan Mail Michelle Obama once said ‘Lead by example with hope, never fear’ and I can’t agree more. Today we’re going to discuss leadership, a topic I’m very passionate about. How can you become the dream leader of your business and captain of the industry? Dear reader, let me be your guide…  In this episode I will be talking about being a great teamleader (once you have a bookkeeper you hav...

Send us Fan Mail Yooooo, I’ll tell you what I want, what I really, really want… for you to set the right prices for your products or services! Do you think that’s difficult to do? Or is it even more challenging to communicate your prices towards your clients? Is the answer affirmative? Okay, you arrived at the right address, darling! I’m happy to give you more insights about the ins and outs conce...

Send us Fan Mail Do you have your dream life all figured out? ​ Where do you see yourself in five years? Aah, the dreaded question! Most of us don’t even dare to speak out about what we really want. ​ We’ve been told all our lives that we should stay humble and be grateful for what we already have. And although that’s very true, I also see the benefits of dreaming big. I, for example, see myself l...

Send us Fan Mail Politics and business have a lot in common. I know this because I’ve been an active politician for 6 years. I wanted to make a difference and really connect with people. And although I managed to successfully do so, my heart lies with you, my entrepreneurial friend.  As I look back on my political career, I can’t help but notice several similarities. The lessons I’ve learned as a...

Send us Fan Mail PIVOOOOOOT! I know you can hear Ross yelling this well-known phrase in your head. And although his staircase endeavor wasn’t very successful, he was on to something.  Pivoting is essential in life. Because let’s be honest: nothing ever goes as planned. Your business is no exception to that rule. I think the last couple of years have taught us that resilience is a much needed trait...

Send us Fan Mail When you’re strolling down your local shopping mall, you come across several shop windows. Some won’t scratch an itch and others will make you stop and stare. Am I right?   Well, that’s exactly what your Emails do for your clients. They are your very own shopping window. The good news? Your Emails show your clients what you have to offer and if that offer is worth their pennies. T...

Send us Fan Mail Aah perfection… Fairly overrated, don’t you think? On social media, we’re bombarded with the perfect life, the perfect body and the perfect business. But think about it for a minute: What’s perfect for another, isn't necessarily perfect for you, right? We all want different things in life and the outcome will be just as unique.  Let’s find out what gives you butterflies inste...

Send us Fan Mail Being a business owner is wonderful. You can create your own freedom, your own life. But… it costs a lot of time and energy to get to that point. And you know what? It’s totally fine to not be happy with where you are at the moment. Why? Because you can always change your direction. I believe that business owners who are not willing to change are not serious about their future or...

Send us Fan Mail #006 How to become Captain of Industry Why is it that other business owners always get asked for certain projects? Why is that coach always fully booked?  You know that feeling of jealousy? It's not a bad thing, it just means you have competition and you should define your own success.  How, you ask? Let me explain! You need a strong personal brand and let people believe your...

Send us Fan Mail No business plan yet? No worries, I can help you write it while having fun. To answer the question that’s brewing in your mind: Yes, I think a business plan is necessary. In the long run it will be more difficult without a plan, even when everything is working now. It’s still your business, you should take it seriously! Then your clients will do so as well. Now, on to the 5 steps...

Send us Fan Mail Can we agree to not underestimate our value? And today, I’m telling you exactly where to start! Drumroll, please… Your network is your net worth. We’re talking about cold and hot leads, ladies and gentlemen. In this episode I am explaining you the three steps to take to make your network work for you. 🎁 Free Hypnosis — Unblock Your Yes: In February 2026, I was invited to speak at...

Send us Fan Mail Today, I will start by giving you one of the most valuable lessons I have learned myself: Be less dependent on the hours in your week and more dependent on your value and experience. This is you, right? Do you recognize this? You are working long hours every day of the week. Your clients still want more from you and you want to offer quality, so the overtime is real. And I know wh...

Send us Fan Mail As you may or may not have heard in the teaser, this podcast is all about giving value and helping you to achieve your big business goals. But let’s not get ahead of ourselves and give you an insight on who is sharing this weekly value, shall we? Hi, my name is Sarah Berckenkamp and I want to see you win! This introduction episode was very uncomfortable for me, because it is so mu...