Michael Costin & Arthur Fabik

The SEO Show

Business EN ↓ 136 episodes

In The SEO Show, hosts Michael Costin and Arthur Fabik talk all things search engine optimisation, drawing from a decade working on the SEO front-lines both client side and agency side. Each episode they explore relevant and topical ideas in a fun and interesting way to help business owners & marketers improve their SEO skills, grow their Google visibility and separate golden advice from the snake-oil.

Author

Michael Costin & Arthur Fabik

Category

Business

Podcast website

theseoshow.co

Latest episode

Mar 16, 2026

Where to listen?

Podcasts in the app Replaio Radio Coming soon

Podcasts are coming to the app soon. Install now and be the first to see a whole new take on podcasts

Get it on Google Play Install for free Android 5M+ downloads · 4.8 rating iOS soon

Episodes

We're Moving - Episode 036 12.04.2022

Send us Fan Mail Just a quick one to let you know we're moving and will be back in a jiffy. Hey, Check These Guys Out The SEO Show is brought to you by Local Digital – need more customers? That’s where Local Digital comes in. Stuff You Need To Know The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us...

What To Do When Your Rankings Drop - Episode 035 06.04.2022

Send us Fan Mail It's a horrible feeling. All of a sudden your Google rankings drop or disappear altogether, and with it your traffic. What are you supposed to do in a situation like this? That's exactly what we cover off in this episode. From diagnosing the problem to the course of action you can take to try and recover, we're talking all things dreaded ranking drops this week. Hey...

Barry Schwartz Interview - Episode 034 28.03.2022

Send us Fan Mail Barry Schwartz is a man who needs no introduction in the SEO world, but we'll give him one anyway. He's the founder and chief contributor to the industry news site Search Engine Roundtable where he has published north of 50,000 articles on the topic of search & SEO over the past 2 decades. As one of the leading voices in the SEO industry globally, Barry has seen it a...

Why Does SEO Have A Bad Reputation? - Episode 033 21.03.2022

Send us Fan Mail This week's episode is dedicated to a single listener's question - "why does SEO have a bad reputation?". We discuss why this is the case with SOME people and look at it from a few different angles. We also tie the discussion for some reason into the  terrible TV show Byron Baes. Hey, Check These Guys Out The SEO Show is brought to you by Local Digital – need m...

Local SEO - Episode 032 14.03.2022

Send us Fan Mail We're introducing the topic of local SEO this week. If you don't know your Google My Business from your Local Business Schema Data then tune in. We take a look at how local SEO works and some of the key things you can do to improve your local presence. Hey, Check These Guys Out The SEO Show is brought to you by Local Digital – need more customers? That’s where Local Digi...

Kyle Roof Interview - Episode 031 07.03.2022

Send us Fan Mail We chat with Kyle Roof this week. Kyle needs no introduction in the SEO world after he famously (or is it infamously) proved Google doesn't really "understand" content - it's just a math formula that looks at certain inputs.  To do this, he ranked a page written purely in lorem ipsum dummy content #1 in Google just by changing keywords in certain parts of the p...

Google Reviews & How To Spot The Fakes - Episode 030 28.02.2022

Send us Fan Mail This week we take a look at Google Reviews - they're a vital aspect of your local SEO efforts, but they're also super important for building trust and credibility with your audience. We pull apart all things Google reviews and finish off with a chat about how to spot the fake reviews that are unfortunately all over the platform. Hey, Check These Guys Out The SEO Show is...

SEO Q&A Week #4 - Episode 029 21.02.2022

Send us Fan Mail It's another questions and answers episode this week. The guys dive into some reader questions on all things SEO. And funnily enough they've all been submitted by famous US and Australian politicians for some reason... Hey, Check These Guys Out The SEO Show is brought to you by Local Digital – need more customers? That’s where Local Digital comes in. Stuff You Need To Kn...

Facebook's Plummeting Share Price & What It Means For SEO - Episode 028 14.02.2022

Send us Fan Mail Another short and sweet episode this week. With Facebook's share price copping a hammering over the past week or so, we wanted to get a little topical and serve up some food for thought on how this relates to your own approach to online advertising and SEO. Hey, Check These Guys Out The SEO Show is brought to you by Local Digital – need more customers? That’s where Local Digi...

A Quick & Easy Free Linkbuilding Tactic - Episode 027 07.02.2022

Send us Fan Mail After all the discussion about paying for links last week we wanted to jump in with a short and sweet episode on one of our favourite FREE link building tactics this week. Hope you enjoy! Hey, Check These Guys Out The SEO Show is brought to you by Local Digital - need more customers? That's where Local Digital comes in. Stuff You Need To Know The SEO Show is released once a w...

Should You Pay For Backlinks? - Episode 026 31.01.2022

Send us Fan Mail It's the first episode back for 2022 and we're jumping straight into a controversial topic in SEO - should you pay for backlinks? Michael and Arthur give their thoughts on the topic and ideas on when you should and shouldn't pay for backlinks - do you agree? Hey, Check These Guys Out The SEO Show is brought to you by Local Digital - need more customers? That's...

Merry Xmas... See You Next Year - Episode 025 13.12.2021

Send us Fan Mail The final episode for 2021... we're just saying a quick thanks for listening and letting you know about our plans for 2022... as well as talking about cricket and eggnog for some reason. Hey, Check These Guys Out The SEO Show is brought to you by Local Digital - need more customers? That's where Local Digital comes in. Stuff You Need To Know The SEO Show is released once...

SEO Q&A Week #3 - Episode 024 06.12.2021

Send us Fan Mail It's the third SEO questions & answers episode this week. New questions from the world of SEO answered by Michael & Arthur. And a reminder, if you have any questions you'd like answered feel free to submit them at https://theseoshow.co Hey, Check These Guys Out The SEO Show is brought to you by Local Digital - need more customers? That's where Local Digital...

Natural Language Processing = SEO Superpowers - Episode 023 28.11.2021

Send us Fan Mail This week we are joined by Rob Hoang, an SEO Specialist at Local Digital and a guru when it comes to Natural Language Processing. It's an interesting topic, and when it comes to SEO its something we have had a lot of success with - so much so we have created the software Natch to help with the process, which we also talk about a little in the episode. We delve in to what natu...

SEO vs Google Ads - Episode 022 22.11.2021

Send us Fan Mail It's the age old debate - should I focus on Google Ads or SEO for my business? This week we take a look at the pros and cons of both channels and the best use cases for each... and give our verdict on which one is the best at the end - you might be surprised by what we have to say. Hey, Check These Guys Out The SEO Show is brought to you by Local Digital - need more customers...

What Are Core Web Vitals & Why Should You Care? - Episode 021 15.11.2021

Send us Fan Mail We're taking a look at Core Web Vitals this week, a big deal in the world of SEO of late. If you don't know your LCP from your CLS this is the episode for you. We dive into what core web vitals are and why you should care as a website owner. Hey, Check These Guys Out The SEO Show is brought to you by Local Digital - need more customers? That's where Local Digital co...

Getting Website Migrations Right - Episode 020 11.11.2021

Send us Fan Mail We're looking at website migrations this week. We cover off the important considerations from an SEO point of view, along with an outline of the steps we take when migrating a website. Getting your website migration right can mean the difference between maintaining or improving your Google presence or falling off the map all together, so tune in and pick up some tips and tric...

SEO Q&A Week #2 - Episode 019 20.10.2021

Send us Fan Mail It's the second SEO questions & answers episode this week. Six new questions from the world of SEO answered by Michael & Arthur. And a reminder, if you have any questions you'd like answered feel free to submit them at https://theseoshow.co Lockdown Update - Due to the Sydney COVID lockdowns we're not recording in the studio this week (or for the next few we...

Real World SEO Timelines - Episode 018 08.10.2021

Send us Fan Mail This week we take a look at real world SEO timelines and what you should expect to be done by the month 1, month 3, month 6 and 12-month mark. Lockdown Update - Due to the Sydney COVID lockdowns we're not recording in the studio this week (or for the next few weeks at least) - instead, we're recording from our home set-ups. Apologies the sound quality isn't what it...

Hosting Options & SEO Performance - Episode 017 28.09.2021

Send us Fan Mail This week we take a look at our 3 favourite hosting options and the pros and cons of each. Setting your site up with the right hosting is a massive factor in your SEO performance, and if you use our top pick you probably won't go wrong. Check out the episode to find out what we recommend and why. Lockdown Update - Due to the Sydney COVID lockdowns we're not recording in...

Audit Your Competitors For Fast Results - Episode 016 21.09.2021

Send us Fan Mail This week we're chatting about how to audit your competitors and take inspiration from their SEO efforts to apply to your own site. Lots of quick wins, tools and actionable tactics covered off in the episode. Also some random chat about wheels for some reason. Lockdown Update - Due to the Sydney COVID lockdowns we're not recording in the studio this week (or for the next...

SEO Q&A Week - Episode 15 14.09.2021

Send us Fan Mail It's SEO questions & answers week this episode. We've gathered the questions we have received across the interwebs and put together our answers. We had a lot of fun doing this one, so expect to see more Q&A episodes in the future. If you have any questions you'd like answered feel free to submit them at https://theseoshow.co Lockdown Update - Due to the Sydn...

SEO Myths & Misconceptions - Episode 014 31.08.2021

Send us Fan Mail SEO is Dead. Link building is not important. My nephew is good with computers, they can do my SEO. Yep, this week we're talking common SEO myths and misconceptions we've heard over the years. Lockdown Update - Due to the Sydney COVID lockdowns we're not recording in the studio this week (or for the next few weeks at least) - instead, we're recording from our ho...

WordPress SEO: Essential Plugins To Get The Job Done - Episode 013 24.08.2021

Send us Fan Mail This week we talk about the must use plugins to help you maximise your WordPress SEO efforts. Plugins discussed include: Yoast Rank Math SEOPress Sucuri WordFence Short Pixel Perfmatters W3 Total Cahce WP Rocket Nitropack BlogVault SiteKit Link Whisper Lockdown Update - Due to the Sydney COVID lockdowns we're not recording in the studio this week (or for the next few weeks at...

Must Have SEO Software, Tools & Browser Extensions - Episode 012 17.08.2021

Send us Fan Mail If there's one thing the SEO world loves it's software tools, so this week we chat about the tools to make your SEO life easier. Lockdown Update - Due to the Sydney COVID lockdowns we're not recording in the studio this week (or for the next few weeks at least) - instead, we're recording from our home set-ups. Apologies the sound quality isn't what it usua...

Listen to the The SEO Show podcast in Replaio

Radio and podcasts in one app - free, with no sign-up. Install today and do not miss the launch

Get it on Google Play

Replaio is not a podcast publisher; show names, artwork and audio belong to their authors and are distributed through public RSS feeds.