The SEO Show

Send us Fan Mail We're going hard on the topic of Suburb Pages in this episode - you can use them to generate high intent local leads via SEO. We're covering the ideal structure, how to build them quickly, what not to do with them and techy tips for ranking locally for the searches and suburbs that matter to your business. Enjoy. WANT US TO DO YOUR SEO? We can take a look at your site, y...

Send us Fan Mail This week we're talking about how a typical local service business can show in A.I assistants like Chat GPT, Claude, Gemini. What are they looking at? How do you influence it? Is there such a thing as "ranking" in these tools. We've been testing and plugging away and cover off the key things we've noticed and what you can implement to improve your own visi...

Send us Fan Mail We're dipping our toes into the bath and acclimatising to doing an SEO podcast again this week by going on to social media and stealing ideas for the content. Join us as we chat about 5 new SEO questions we dug up on the web aka stole from Reddit. WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and give you a free proposal on what you...

Send us Fan Mail After a six month hiatus its time to listen to the overwhelming popular demand (at least 3 people messaged us) and bring The SEO Show back. This episode is a quick explainer of the year ahead, then we'll get into decent episodes again. WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do...

Send us Fan Mail This episode, we're chatting with Dean Salakas, the mastermind behind Party People and now Party Hire Group. Dean spills the beans on how he transformed digital PR into a powerful tool for SEO, focusing on the art of storytelling rather than just chasing links. Whether you're new to the PR game or a seasoned pro, Dean's insights will have you rethinking your approac...

Send us Fan Mail Hey there, SEO enthusiasts! This week, we're bringing you an insightful chat with Zak Ali, the brains behind the US market of finder.com. If you’ve ever wondered how Google's recent algorithm updates and AI advancements are shaking things up for publishers, you won’t want to miss this one. We kicked things off with a look at the Google Helpful Content Update – a real cur...

Send us Fan Mail Hey there, SEO gang! This week we’re unravelling the art of selling in the SEO world with the fantastic Steven Khanna, a seasoned sales coach.  We all know that while SEOs can be technical wizards, selling isn't always our forte. Steven, who transitioned from running Michelin-star restaurants to SEO sales, shares his insights on marrying sales expertise with SEO know-how. We...

Send us Fan Mail In the final of our 4 part ecommerce series we're talking link building. At a certain point, you've got to build that authority. We give a bunch of creative and maybe lesser known ideas you can use to build links to your ecommerce store without breaking the bank in the process. WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and...

Send us Fan Mail WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you. Stuff You Need To Know The SEO Show is released once a week so subscribe now wherever yo...

Send us Fan Mail This episode of The SEO Show is all about the nuts and bolts of technical SEO for e-commerce. Michael and Arthur are back for week two of their e-commerce series, and they’re serving up some tasty insights to help you get your site in tip-top shape. WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and give you a free proposal on what you ne...

Send us Fan Mail In this episode, Michael Costin and Arthur Fabik kick off the first of a four-part series dedicated to E-commerce SEO on "The SEO Show." The series is perfectly timed to coincide with their upcoming exhibition at the Retail Fest conference in May 2025. WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and give you a free proposal o...

Send us Fan Mail Greg's spilling the beans on his agency's unique (and seriously impressive) approach: building high-quality backlinks without paying a single dollar .  Yep, you heard that right. Pure white-hat, earned link building. This episode is packed with actionable insights for anyone tired of sketchy link marketplaces or looking to build a genuinely authoritative online presence....

Send us Fan Mail The importance of brand links is a topic often overlooked by SEO professionals who tend to focus more on building links to money pages. But in this episode we reveal why brand links matter more than you might think and give examples on how to go out and get some good ones! WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and give you a free...

Send us Fan Mail This week we're joined by Ryan Jones from SEOtesting.com to delve into the often-overlooked topic of SEO testing. We all know about A/B testing in the paid traffic world, but what can be done in the SEO world to test? On the topic of testing: Check out this YouTube case study where Michael did a single variable test to see whether links from "write for us" sites sti...

Send us Fan Mail Our review of the SEO Mastery Summit 2025 in Ho Chi Minh City, Vietnam delivers unfiltered opinions on what was good, what was bad and our key takeaways from the event.  We have no relationship with the event organisers so these are truly transparent thoughts on what worked and what fell short. If you're thinking of heading to Vietnam for the SEO Mastery Summit give this epis...

Send us Fan Mail We're back answering more listener's SEO questions this week. Enjoy! WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you. Stuff You...

Send us Fan Mail Ready to cut ties with your SEO agency and take things inhouse? It can be tempting to do when you see that monthly cost on your P&L.  Is it worth it?  In this episode, we take a look at the realities of bringing SEO in-house - from hidden costs and essential hires to the freedoms and frustrations you never saw coming. WANT US TO DO YOUR SEO? We can take a look at your site, yo...

Send us Fan Mail AI-generated content is flooding the internet, we all know it. So we've been banging on about user engagement metrics being ever more important. We believe it's how Google will tell the good content from the bad content, and what it should rank in the search results. This episode reveals the areas you can work on to improve user engagement with your site and hopefully gi...

Send us Fan Mail We're pulling out the crystal ball and giving our predictions for the big ticket items in SEO in 2025. We also look back to this time last year to see just how well we did with our 2024 predictions. WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our websit...

Send us Fan Mail WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you. Stuff You Need To Know The SEO Show is released once a week so subscribe now wherever yo...

Send us Fan Mail This week we went in with no notes or planning and just spitballed about SEO for a while. Might keep this segment going, might not - let us know your thoughts. WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get ou...

Send us Fan Mail Is ranking #1 the be all end all, or is it a touch overrated? We get stuck in to precisely this topic. WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO str...

Send us Fan Mail This week we're PLUNGING into the world of plumbing SEO. We've pulled apart the keyword "SEO sydney" and giving our thoughts on local SEO, link building, content creation and more for the plumbing niche. WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals...

Send us Fan Mail After a few years of hearing us you can now see us (well, mainly Michael) on our Youtube channel at https://www.youtube.com/@watchtheseoshow 3 videos are live now on the channel and we're looking for your feedback on which style you want to see more of.  Let us know your thoughts in the comments, all feedback is gold feedback! WANT US TO DO YOUR SEO? We can take a look at you...

Send us Fan Mail Lars Lofgren caused a bit of a stir online recently when he published a couple of in depth articles on the shady but very lucrative world of affiliate marketing on Forbes and Reddit. With Google rewarding these two sites in particular with a lot more visibility than is reasonable, it's left them wide open to being exploited by affiliate SEO types - and that's exactly wha...